Laura Martin Email and Phone Number
Proven leader in the wine and spirits industry, skilled in trade marketing strategy, project management, and vendor relationships. Experienced in driving sales through innovative promotions, robust data analysis, and effective cross-functional team leadership.
Fever-Tree Usa
View- Website:
- fevertree.com
- Employees:
- 36
-
Trade Marketing ManagerFever-Tree Usa Dec 2023 - Present -
Sales Promotions ManagerPalm Bay Nov 2020 - Nov 2023Manage production of all promotional tools to achieve campaign objectives within the company. Aim to achieve awareness of brands across the entire Taub Family Companies' portfolio. Create project requirements and manage all production aspects on behalf of the client, working with vendors on delivery timetables and maintaining updated status of assigned projects. Collect and maintain key information including purchaser quotes, purchase orders, and invoices. Handle a multitude of complex and diverse product-type categories including POP/POS and branded merchandise. -
Sales Promotions CoordinatorPalm Bay International Dec 2016 - Nov 2020Responsible for maintaining a trusting relationship between the company and outside vendors. Obtained quotes, managed negotiation, and provided internal teams with cost and timing estimates. Acted as a liaison between the marketing and sales team to handle print and asset production projects from kickoff to delivery. Assisted in researching, evaluating and recommending enhancements to the market positioning of the wine and spirits portfolio. Supported a national sales force by working with vendors to produce requested point of sale across the country. Collaborated with Brand Development and Marketing team on ideas for new point of sale to be created for both on & off-premise. -
Marketing AssociatePalm Bay International Jan 2016 - Dec 2016Port Washington, NyProvided administrative support to the marketing and sales team. Created and interpreted a variety of reports for the brand management and portfolio team. Assisted with presentations and organizing data for both spirits and wine brands. Analyzed questionnaires as well as other forms of feedback. -
National Pricing AnalystPalm Bay International Jun 2013 - Dec 2015Maintained organized wholesale price grids by market and by brand. Evaluated wholesale structures and retail margin requirements. Ensured appropriate utilization of Pricing Supports as designed by Portfolio Directors for each brand. Communicate with the National Accounts team and collect all pricing from each state to insure clarity on pricing for National Account programs. Evaluate areas and opportunities for cost savings -
Pricing Analyst - Metro Wine DivisionSouthern Glazer'S Wine & Spirits Jun 2011 - Jun 2013Coordinate with Marketing Managers and suppliers in establishing prices for products throughout the market, assuring compliance with New York State. Analyze gross profit levels for agreed upon prices, and report back to suppliers on expected revenue generation. Streamline reports on new wine brands and vintages, gathering all pertinent information from various departments. Manage monthly changes to the Beverage Media/price books, which are monthly publications of all items for sale -
Compliance AssistantSouthern Glazer'S Wine & Spirits Oct 2009 - Jun 2011Worked closely with over 60 suppliers on the approval of information to New York State Liquor Authority in order to distribute their brands in the market. Registered all new liquor and low volume alcohol products with the state and made sure all information was in compliance with state laws -
Pricing ClerkSouthern Wine & Spirits Jul 2009 - Oct 2009Communicated with Brand Management and Compliance department to ensure products were appropriately labeled within the company’s database. Input all new items for SGWS -
Sports Production Intern At Voom Hd NewsCablevision May 2008 - Aug 2008Collaborated with editors and producers in creating sports content for programming. Wrote and developed articles; selected and edited video. Produced several sportscasts per day
Laura Martin Education Details
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Communications; Public Relations And Advertising
Frequently Asked Questions about Laura Martin
What company does Laura Martin work for?
Laura Martin works for Fever-Tree Usa
What is Laura Martin's role at the current company?
Laura Martin's current role is Trade Marketing Manager.
What schools did Laura Martin attend?
Laura Martin attended State University Of New York College At Cortland.
Who are Laura Martin's colleagues?
Laura Martin's colleagues are Jacqueline Choy, Jiahao H., Shawn Campos, Danielle Vaghi, Taneesha White, Mara Russell, Charles Gibb.
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