Laura Martin

Laura Martin Email and Phone Number

Trade Marketing Manager @ Fever-Tree USA
brooklyn, new york, united states
Laura Martin's Location
United States, United States
About Laura Martin

Proven leader in the wine and spirits industry, skilled in trade marketing strategy, project management, and vendor relationships. Experienced in driving sales through innovative promotions, robust data analysis, and effective cross-functional team leadership.

Laura Martin's Current Company Details
Fever-Tree USA

Fever-Tree Usa

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Trade Marketing Manager
brooklyn, new york, united states
Website:
fevertree.com
Employees:
36
Laura Martin Work Experience Details
  • Fever-Tree Usa
    Trade Marketing Manager
    Fever-Tree Usa Dec 2023 - Present
  • Palm Bay
    Sales Promotions Manager
    Palm Bay Nov 2020 - Nov 2023
    Manage production of all promotional tools to achieve campaign objectives within the company. Aim to achieve awareness of brands across the entire Taub Family Companies' portfolio. Create project requirements and manage all production aspects on behalf of the client, working with vendors on delivery timetables and maintaining updated status of assigned projects. Collect and maintain key information including purchaser quotes, purchase orders, and invoices. Handle a multitude of complex and diverse product-type categories including POP/POS and branded merchandise.
  • Palm Bay International
    Sales Promotions Coordinator
    Palm Bay International Dec 2016 - Nov 2020
    Responsible for maintaining a trusting relationship between the company and outside vendors. Obtained quotes, managed negotiation, and provided internal teams with cost and timing estimates. Acted as a liaison between the marketing and sales team to handle print and asset production projects from kickoff to delivery. Assisted in researching, evaluating and recommending enhancements to the market positioning of the wine and spirits portfolio. Supported a national sales force by working with vendors to produce requested point of sale across the country. Collaborated with Brand Development and Marketing team on ideas for new point of sale to be created for both on & off-premise.
  • Palm Bay International
    Marketing Associate
    Palm Bay International Jan 2016 - Dec 2016
    Port Washington, Ny
    Provided administrative support to the marketing and sales team. Created and interpreted a variety of reports for the brand management and portfolio team. Assisted with presentations and organizing data for both spirits and wine brands. Analyzed questionnaires as well as other forms of feedback.
  • Palm Bay International
    National Pricing Analyst
    Palm Bay International Jun 2013 - Dec 2015
    Maintained organized wholesale price grids by market and by brand. Evaluated wholesale structures and retail margin requirements. Ensured appropriate utilization of Pricing Supports as designed by Portfolio Directors for each brand. Communicate with the National Accounts team and collect all pricing from each state to insure clarity on pricing for National Account programs. Evaluate areas and opportunities for cost savings
  • Southern Glazer'S Wine & Spirits
    Pricing Analyst - Metro Wine Division
    Southern Glazer'S Wine & Spirits Jun 2011 - Jun 2013
    Coordinate with Marketing Managers and suppliers in establishing prices for products throughout the market, assuring compliance with New York State. Analyze gross profit levels for agreed upon prices, and report back to suppliers on expected revenue generation. Streamline reports on new wine brands and vintages, gathering all pertinent information from various departments. Manage monthly changes to the Beverage Media/price books, which are monthly publications of all items for sale
  • Southern Glazer'S Wine & Spirits
    Compliance Assistant
    Southern Glazer'S Wine & Spirits Oct 2009 - Jun 2011
    Worked closely with over 60 suppliers on the approval of information to New York State Liquor Authority in order to distribute their brands in the market. Registered all new liquor and low volume alcohol products with the state and made sure all information was in compliance with state laws
  • Southern Wine & Spirits
    Pricing Clerk
    Southern Wine & Spirits Jul 2009 - Oct 2009
    Communicated with Brand Management and Compliance department to ensure products were appropriately labeled within the company’s database. Input all new items for SGWS
  • Cablevision
    Sports Production Intern At Voom Hd News
    Cablevision May 2008 - Aug 2008
    Collaborated with editors and producers in creating sports content for programming. Wrote and developed articles; selected and edited video. Produced several sportscasts per day

Laura Martin Education Details

Frequently Asked Questions about Laura Martin

What company does Laura Martin work for?

Laura Martin works for Fever-Tree Usa

What is Laura Martin's role at the current company?

Laura Martin's current role is Trade Marketing Manager.

What schools did Laura Martin attend?

Laura Martin attended State University Of New York College At Cortland.

Who are Laura Martin's colleagues?

Laura Martin's colleagues are Jacqueline Choy, Jiahao H., Shawn Campos, Danielle Vaghi, Taneesha White, Mara Russell, Charles Gibb.

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