Developing the UK Marketing strategy across Trade & Consumer.

We are a virtual marketing department for domestic & international businesses looking to access the UK. We provide a hands-on service from brand partnerships and events to full-scale marketing strategies designed to support you in seamlessly translating your brand into the UK. We specialise in helping Fashion, Sports & FMCG brands

We plan, We style, We create memorable events. As a trusted partner to brands and individuals alike, The Reverie creates luxury experiences globally for both corporate and private individuals & brings the story of an event to life Get in touch if you’d like to plan your next Sales, PR or Partner event to be unforgettable

Launchmetrics is the leading launch to market suite of Software & Data Tools to help Fashion, Luxury and Cosmetics professionals discover, activate and measure the voices that matter for their brandsAsk me about how we can effectively impact your brand strategy through making your analysis, outreach, engagement & measurement more efficient!

• Coordinate development of all PR activity to satisfy both internal and supplier requirements • Building key relationships with members of the press across beauty, fashion and lifestyle categories • Liaise with third parties involved with press opportunities including celebrities and their management, supplier's PR agencies and charities • Responsible for the day to day management of PR Agency activity • Development of key press campaigns and overall PR strategy • Responsible for monthly PR reports submitted to senior management & board of Directors• Review and update corporate website monthly and/or as required• Contribute to social media activity on an ongoing basis• Implement press initiatives to drive social awareness• Develop key influential's awareness including bloggers and celebrities • Manage sponsorship accounts and all elements of the sponsorship agreements including charity campaigns• Work with buyers to source new product opportunities with key influential's• Produce a PR spend analysis on a regular basis which gives senior management an understanding of which press opportunities are producing the best ROI• Responsible for ensuring PR budget is adhered too

Freelance Role

• Dealt with press requests for celebrity and fashion clients• Monitored and attained coverage for clients• Created media contacts and maintained relationships with key editorials• Maintained Press books• Managed client and senior team members diaries• Assisted the organisation of events and personal appearances

• Stock management and organisation of product replenishment• Contacted key media and distribution samples • Maintained press and client database • Prepped and assisted key client and press events • Allocated and distributed stock to all stores• Controlled and maintained online purchase distribution

Assisted planning of seasonal Marketing campaign strategyConducted customer analysisMaintaining social pages and implemented Blogger outreachCreated initial relationships with key pressOrganised photo shoots and assisted stylistsAssisted senior team member meetings