As a Senior Manager of Ecommerce Demand Generation at Printing for Less, my focus is on marketing strategies and campaigns that drive revenue across the customer lifecycle.

I guide B2B startups and mid-sized companies in successfully launching, expanding, and optimizing their content marketing programs and Hubspot campaigns.

In this role, I led B2B marketing strategy and campaign execution for the Adobe - Marketo business group, and then for the Digital Strategy business group. I specialized in planning and developing marketing content and campaigns on topics of digital transformation, UX, mobile, and marketing automation. Core responsibilities: Our team goals were to drive lead generation and sales enablement across all digital channels including: email, blog, SEO, partner marketing, alliance marketing, paid advertising, social media, account-based marketing and website content development. Events: A key responsibility in my role was event planning and execution, for both virtual events and annual conferences. I led event marketing for our business group and executed large tradeshows including Marketo and Adobe Summit, and many local private events like Top Golf and whiskey tasting for prospects and clients. Leadership: I also managed and mentored a team of high-performing content marketers which was one of my favorite responsibilities in this role. Certifications: I am a certified coach and enjoy mentoring others to achieve their goals and reach their highest potential. I also held certifications in marketing automation platforms including Marketo Engage and Hubspot.

Strategy Development: Developed comprehensive marketing strategies aligned with business goals and target audience insights. Identified market trends, conducted competitor analysis, and analyzed consumer behavior to drive effective marketing campaigns.Campaign Management: Oversaw the end-to-end execution of marketing campaigns across various channels, including digital, social media, print, and events. Monitored campaign performance, analyzed data, and optimized strategies to maximize results and ROI.Brand Management: Championed the brand identity, values, and positioning in all marketing activities. Ensured consistent brand messaging and visual representation across channels to enhance brand recognition and perception.Market Research and Analysis: Conducted market research, including customer insights, market trends, and competitor analysis, to identify opportunities and shape marketing strategies. Utilized data-driven insights to drive decision-making and refine marketing approaches.Digital Marketing: Drove digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing. Stayed updated with emerging digital trends and technologies, leveraging them to enhance brand visibility and engagement.Budget Management: Developed and managed marketing budgets, ensuring optimal allocation of resources across campaigns and channels. Monitored expenses, tracked performance metrics, and provided regular reports on marketing spend and ROI.Collaboration and Stakeholder Management: Collaborated with cross-functional teams, such as sales, product, and design, to align marketing efforts and support business objectives. Built and maintained strong relationships with external stakeholders, including agencies, vendors, and media partners.Analytics and Reporting: Implemented analytics tools to measure and track marketing performance, generated actionable insights, and provided regular reports to stakeholders.

Develop and execute marketing strategies and advertising campaigns for 6 Bridger Steel locations and national campaigns. Work directly with CEO and VP to develop strategies that support company vision and goals. In-house graphic designer for a variety of digital and print mediums.UX Design, Website Planning & Strategy, Google Adwords, SEO, Mobile Advertising, Google Analytics, Graphic Design, Branding, Photography, TV Production, Radio Production, Video Production, Social Media, Content Creation, Inbound Marketing Automation, Lead Generation, CRM and Email Marketing.