Laura Redd Email & Phone Number

Charlotte, NC

• Online and Mobile Channel Planning and Design organization
• Introduced significant enhancements and improvements to the Mobile Downloadable Application (mobile app)
• Mobile Business Analyst; developed business requirements, defined business rules, and outlined user experience
• Worked directly with Developers to translate business requirements to technical requirements; approved technical designs
• Consulted on mobile app design for iPhone®, iPad®, Android™ phone/tablet, and Windows® phone/tablet
• Conducted thorough business acceptance testing to ensure quality mobile apps are delivered to customersOnline and Mobile Channel Management organization

Charlotte, NC

• General Manager
• Established new subsidiary, Home Services Corp (HSC), to create additional lines of revenue for parent company
• Developed the strategic business plan to launch subsidiary; executed and managed all aspects of plan, including:o Determined which products/services to market, and the logistics of selling those products/serviceso.
• Pioneered company expansion into a B2C, transaction-oriented business; created monthly revenue > $1MM
• Identified marketing opportunities, innovative partnerships, and unique channels to acquire new customers
• Selected vendors and partners; negotiated contracts; managed accounts/relationships

Charlotte, NC

• Assistant Vice President of Sales and Marketing
• Established new subsidiary to diversify parent company; contracted services to 388 new non-healthcare clients
• Increased existing parent company customer base by contracting services to 176 new healthcare clients
• Managed all marketing activities: trade shows, advertising, direct mail, brochures, logos, collateral, website, etc.Director of Sales and Marketing (for acquired entity, Southeast Legal Recovery)
• Led all business development, sales, marketing, promos, events, sponsorships, and account management activities
• Played integral role in the solicitation and sale of company for retiring owner to Healthcare Resource Associates

Charlotte, NC

• Director of Regional Sales
• Headed East Coast sales division (20 states, 30 Sales Managers, admin team, and hundreds of field agents/brokers)
• Led all divisions in both highest sales performance and lowest employee turnover
• Received the “Elite Leadership Award” and the “Top Producing Sales Office Award” in 1998Regional Sales Manager
• Hired and trained District Sales Managers to generate revenue by recruiting field agents/brokers
• Coached, developed, and mentored District Sales Managers in the attainment of their sales quotasDistrict Sales Manager