Laura Mccarthy Email & Phone Number

Omaha, Nebraska

• Support and execute campaigns for four sales reps• Build, develop and maintain over 40 client relationships• Optimize social media, display, email, and direct mail campaigns based on analytics• Coordinate with email deployment team to execute campaigns• Communicate client vision to internal design team• Analyze all materials with strong attention to detail, ensuring client performance objectives• Generate and send weekly campaign performance reports • Manage Salesforce opportunities and proof of delivery for billing• Produced extensive competitor report resulting in new internal product

Little Rock, Arkansas

• Analyze and research keywords to improve client ranking on search engines• Produced weekly reports based on Google Analytics results• Research, write, and manage social media posts for 30 clients on multiple outlets• Worked with new client to achieve an 81% decrease of cost per conversion over 4 months• Create and manage Facebook ad campaigns• Reworked and formalized entire social media process resulting in consistent workflow• Outsource content to third party vendors including Writer Access and Scripted• Communicate with freelance writers, editors, and developers for blog articles• Review and approve contractor invoices to send to billing• Brainstorm, research, and build year-long content calendars and strategies for all client blogs• Plan content and on-page SEO for new client websites• Correspond with clients regarding blog approval process• Proof and edit blog content for clients• Choose photos using Getty Images for client blog articles and websites• Design and write landing page content

• Lead large and small group tours of campus and facilities• Work closely with admissions staff on administrative tasks• Conducted interviews for new student workers• Served as student consultant and trainer for social media team and admissions staff• Initiated and created a Snapchat profile for current and prospective students• Ideas given to the vice president regarding a new media and branding campaign were implemented