Laura Mccarthy Email & Phone Number

Omaha, Nebraska

• Support and execute campaigns for four sales reps
• Build, develop and maintain over 40 client relationships
• Optimize social media, display, email, and direct mail campaigns based on analytics
• Coordinate with email deployment team to execute campaigns
• Communicate client vision to internal design team
• Analyze all materials with strong attention to detail, ensuring client performance objectives

Little Rock, Arkansas

• Analyze and research keywords to improve client ranking on search engines
• Produced weekly reports based on Google Analytics results
• Research, write, and manage social media posts for 30 clients on multiple outlets
• Worked with new client to achieve an 81% decrease of cost per conversion over 4 months
• Create and manage Facebook ad campaigns
• Reworked and formalized entire social media process resulting in consistent workflow

• Lead large and small group tours of campus and facilities
• Work closely with admissions staff on administrative tasks
• Conducted interviews for new student workers
• Served as student consultant and trainer for social media team and admissions staff
• Initiated and created a Snapchat profile for current and prospective students
• Ideas given to the vice president regarding a new media and branding campaign were implemented