Laura Sofro Email & Phone Number

As a strategic consultant and person-centered leader, I consistently apply change and project management principles, along with harnessing the power of data and empowering cross-functional teams, to enhance operations, increase market share, establish robust enterprise information management and governance functions, and support social responsibility initiatives. My strengths lie in seamlessly blending strategic vision with effective execution. My proficiency in change and project management principles enables me to lead cross-functional teams effectively, ensuring the smooth integration of initiatives and strategies. I have a deep understanding ofcustomer experiences and market trends, which has been pivotal in driving significant revenue growth and enhancing stakeholder satisfaction. My leadership style is characterized by a collaborative approach,balancing empathy with a results-oriented focus, making me a valuable asset to any executive team.My career has been marked by several key achievements. I have built and led a high-performing analytics and research team, fostering a culture of continuous improvement and data-driven decision-making. I also developed a comprehensive customer experience program, enhancing satisfaction and engagement across end-customers, retail channels, policymakers, and employees. The strategic recommendations I made led to a 25% growth in revenue from FY19 to FY23, despite challenges like the pandemic. This growth is reflected in a 76% positive opinion rating among Oregonians, an 89% approval rating from players, and a 91% satisfaction level among retailers. I initiated an enterprise governance function, introducing a more inclusive and evidence-based governance framework, which improved the prioritization of initiatives and established more effective decision-making processes.In my role, I've also managed the development of briefing materials and revenue forecasts for the Governor's Office, the Office of Economic Analysis, Commissioners, and the Executive Team. My efforts were instrumental in authorizing a multi-year modernization program, launching a new product category, and improving collaboration with policymakers and external interest groups.I established Community Sentiment metrics for our agency and implemented Objectives and Key Results(OKR) tracking for the Product, Insights, and Marketing division. Additionally, I played a key role inestablishing Responsible/Problem Gambling and DEIB research and market intelligence programs,underlining our commitment to responsible practices

Listed skills include Analytics, Segmentation, Market Research, Marketing Research, and 30 others.