Currently rebranding the startup spirit. Articulating brand guidelines and a library of assets for collateral and content

Partnered with C-suite executives to reinvent the market differentiation and target audience.Hands on creation of messaging and art direction for all creative touchpoints, ensuring a seamless user experience with consistent branding.Integrated innovative AI prototyping solutions to enhance brand storytelling, campaign performance and efficient delivery.

Leader of cross-functional teams of internal and external designers, copywriters, motion and social to develop and execute award-winning campaigns, elevated concepts and events for Yahoo Mail, Finance, News, HuffPost, MAKERS, and TechCrunch.Hired and developed the first Los Angeles creative team and a special operations team for Yahoo Finance. Pushed creative boundaries with clear communication, hands-on collaboration and consistent mentorship.+3.7% lift in brand awareness and affinity, plus +17% ROI, on most recent Yahoo Mail app launch campaign.Designed and launched a new Yahoo brand playbook with workshops and consistent outreach to garner global adoption.Increased brand consistency 5–10% YoY on the brand compliance team.Partnered with executive leadership, strategists and brand managers to improve briefs, streamline CRM programs, make creative brand identities, and bring brand storytelling to all touchpoints for measurable results.

Volunteer coordination, festival planning, and marketing design services. Leadership collaboration to increase budget and reach for several groundbreaking years of growth.Directed and produced the 30th anniversary video.Most importantly, worked the beer tent every year.

Launched and managed the agency's first Social Department. Defined budget, content strategy and creative process to establish a new revenue stream for the agency. Hired and developed a thriving social team that valued diversity and adaptability–setting them up to tackle ambitious future growth.Client-facing, creative lead for Starbucks and Proctor & Gamble resulting in award-winning rebranding, website traffic and engagement increases, and expanded social and digital share.Partnership with Data analysts and Research to identify breakthrough consumer insights for Proctor & Gamble, Starbucks and Johnson & Johnson to increase share at key retailers (e.g. Walmart, Target, Walgreens) in-store and in the digital display space.Thrived in a fast-paced environment, overseeing multiple projects and pitches simultaneously from brief development to detailed execution. Proven multi-channel campaigns included web, digital, display, social, print promotions and partnerships for: Google Apps, Corona, Miller Lite, Starbucks, Proctor & Gamble, Kraft, Johnson & Johnson, Burpee, FinishLine.