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INNOVATIVE MARKETING, COMMUNICATIONS & EVENTS PLANNING STRATEGISTEfficient and budget-conscious marketing leader who drives marketing processes and promotes company brand. Leads large-scale major events planning and execution, and manages budget and daily operational activities. Hardworking and effective leader who motivates staff to success. Aligns business needs with marketing goals, ensuring corporate compliance. Self-starter who contributes individually and as part of a team. Solves problems and produces exceptional results under pressure. Builds and sustains strong relationships with internal and external partners. Executes creative marketing collateral, ad campaigns, public relations, social media, and digital campaigns. Detailed and organized, with strong communication skills. Skills & Core Competencies• Team Leadership & Management• Marketing & Communications• Event Planning & Performing Arts • Accounting Support• Corporate Branding & Community Relations• Customer Service & Public Relations• Advertising & Media Relations• Program Development & Management• Bid Preparation & Presentations • Advertising Concepts & Placement Schedules • Budget Management & Rate Negotiations• Relationship/Partnership Development• Metrics Analysis, Data Mining & Reporting• Vendor & Sub-Contractor Management
Grand Connection
View- Website:
- grandconnection.com
- Employees:
- 11
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Project ManagerGrand Connection Feb 2019 - PresentGreater Grand Rapids, Michigan Area -
Director Of Event ProgrammingRegent University 2012 - May 2020Virginia Beach, VaOversee major programming and perform VIP hosting for all major university events. Collaborate as guest producer with VIPs including presidential candidates ($70M combined media overage), government officials, high-level business leaders, film stars and industry executives. Managed $2M annual budget. Partner with local radio stations for on-air interviews to promote events.• Negotiate contracts, produce TV and high-level donor events, manage team, and create development initiatives.• Headed multi-year commencement ceremonies for 1600 graduates and 8K guests; oversaw 100+ staff and volunteers. • Produced concert series with major artists for community-wide entertainment.• Collaborate with Marketing team in developing advertising for print, online media, and social media campaigns.• Partner with campus police, local police and the Secret Service in developing security plan.• Develop relationships with campus stakeholders, and communicate with alumni and external stakeholders.Events Produced/Hosted: • Presidential Candidate Forums: Jeb Bush, Mike Huckabee, John Kasich, Donald Trump, Ted Cruz, and Ben Carson• Clash of the Titans Debates: Newt Gingrich, Steve Forbes, Prime Minister Mulroney, President Calderone, David Axelrod, Dede Myers, Jay Sekulow, and Steve Kroft• Executive Leadership Series: Governor Huckabee, James Morgan (CEO Krispy Kreme), Devon Franklin (Sony Pictures), Rev. TD Jakes, Robert O’Neill (Navy Seal), Damon John (Shark Tank, FUBU), Anne Beiler (Aunt Annie’s Pretzels), Joy Weaver, Walt Wilson (Apple), Mike Scheiffer (Starbucks), Justice Scalia, Congressmen Randy Forbes, and Hampton Roads mayors • Movie Premieres in Dallas & Los Angeles: Regent’s first endowed feature-length film starring Chelsey Crisp, Mary Lou Henner, and Corbin Bernsen• Donor Weekend in Washington D.C: Multiple donor events, and hosted Gen. John Ashcroft, Michelle Bachmann, Gov. Bob McDonnell, and Jay Sekulow • Night of Worship Concert Series -
Box Office & Promotions ManagerRegent University Oct 2012 - Aug 2014Virginia Beach, VaLed marketing collateral development project for 2013-2014 season, creating design concept and handling all phases through execution. Performed strategic ad buys and managed a $40K budget. Wrote descriptive copy for radio ads and season brochures.• Created ticket giveaways strategy for production opening week to increase marketing; increased revenue by 20-25%.• Sold all season subscriptions in first week for two consecutive seasons; exceeded sales goal by 41% for first season. • Led major events ensuring high degree of security; including annual Clash of the Titans Debate (Newt Gingrich, Steve Forbes, Prime Minister Mulroney, President Calderone, David Axelrod, Dede Myers, and Jay Sekulow).• Managed a staff of 12 including box office agents and house managers; coordinated crew and trained house managers.• Adhered to fire codes and emergency procedures for performing arts center, and communicated info to staff/clients.• Negotiated contracts for theater usage with clients, and saved $5K in departmental supplies cost.• Designed and circulated e-newsletters to maintain contact and provide ongoing information to patrons. • Implemented donation initiative that doubled annual donations. -
Assistant To The DeanRegent University Jan 2012 - Oct 2012Virginia Beach, VaPerformed administrative duties for library faculty and staff; processed hiring paperwork, reviewed purchase orders, created social media presence on Facebook, managed calendar for library dean, and communicated with various departments.• Coordinated and facilitated library events, and ensured completion of Library Introduction course by students. • Maintained organized usage schedule for library facilities, increasing efficiency and effectiveness significantly. -
Marketing Director & Office ManagerMichigan Shakespeare Festival, Inc. 2008 - 2011Jackson, Michigan AreaAssisted with development of marketing materials including website design and promotions. Partnered with COO to develop and execute sales strategy for 2011 season, and created media plan. Completed all festival accounting functions, and led efforts that resulted in grant award money used to upgrade website. Managed volunteers, and sold ads to local businesses.• Coordinated events including Shakespeare tour, summer library shows, children’s hospital shows, and donor events.• Authored and executed contracts for 60 actors and production staff, and coordinated seasonal housing.• Prepared report for the state non-profit artist fund in order to maintain state funding.• Worked closely with Board of Directors, managed donation processing, and maintained donor/subscriber mailing list.Exceeded revenue goals for ticket sales, corporate sponsorships, foundation grants and individual donations. -
Assistant Marketing DirectorMichigan Shakespeare Festival, Inc. 2008 - 2010Jackson, Michigan AreaCollaborated with local non-profits for fundraising and cross-advertisement. Implemented volunteer coordinator position.• Developed and organized contracts for 60 actors/production staff. Generated revenue through ad sales.• Maintained and established relationships with community organizations/businesses and other Michigan non-profits.
Laura Thomas Skills
Laura Thomas Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Laura Thomas
What company does Laura Thomas work for?
Laura Thomas works for Grand Connection
What is Laura Thomas's role at the current company?
Laura Thomas's current role is Project Manager at Grand Connection.
What is Laura Thomas's email address?
Laura Thomas's email address is lt****@****ent.edu
What is Laura Thomas's direct phone number?
Laura Thomas's direct phone number is +175735*****
What schools did Laura Thomas attend?
Laura Thomas attended Spring Arbor University.
What skills is Laura Thomas known for?
Laura Thomas has skills like Event Planning, Marketing, Event Management, Public Speaking, Social Media, Public Relations, Marketing Communications, Social Networking, Program Development, Social Media Marketing, Management, Promotions.
Who are Laura Thomas's colleagues?
Laura Thomas's colleagues are Sarah P Tow, Kristy Connection, Rachel Hansen, Leah Spehalski, Kim Hermenet, Ann Marie Westerhuis, Christina Thelen.
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Laura Thomas
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Laura Thomas
Talent Aquisition And Human Resources Professional - Connecting Talent With OpportunitySt Cloud, Fl -
Laura Thomas
Student Body Vice President For The University Of Florida | Legal Intern With Lauren Richardson Law PllcSuwanee, Ga
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