Laura Wallof Email & Phone Number

Los Angeles, California, United States

*Led a successful new product pre-sale launch with sales of $3M – a notable $2.8M above company projections.*Spearheaded marketing campaigns that generated $5M (YTD) in revenue and propelled total eCommerce objectives past the $16 million mark.*Managed a marketing budget of $2.5M with ad budget of $1.5M, generating an average 10x ROAS.*Designed holistic, omnichannel, omni-format marketing strategies tailored to targeted audiences, bolstering existing and new products.*Directed a 12-person team crafting a data-driven marketing strategy, emphasizing multi-platform engagement, seamless buyer journeys, and content optimization.*Through optimized brand narratives, production methodologies, and omnichannel planning, achieved a staggering 4,000% increase in organic traffic and 15% YOY revenue growth.

Los Angeles Metropolitan Area

*Directed marketing operations, achieving and surpassing annual revenue goals by 38% YOY through strategic campaign execution and innovative product promotions.*Maintained consistent budget management for ($2.5M/year) within 1% variance over six years, optimizing resource allocation and cost efficiency. *Secured high-profile authors for collaborations, enhancing the company’s market position and authority in clinical assessments, increasing conference sales by 98% YOY.

Torrance, California

*Organized and attended national and international trade shows, managing everything from VIP event planning to collateral production and shipping logistics. *Developed and managed marketing budgets of over $1.5M, ensuring the strategic allocation of funds across campaigns.*Coordinated corporate sponsorship contracts and submissions.

Greater Los Angeles Area

*Managed national marketing projects, including major educational events, facilitating partnerships, and broadening the organization's outreach.*Played a key role in positioning Mathnasium as a leader in educational franchising by innovating marketing strategies and enhancing franchisee training for over 1,200 franchisees nationwide.

Greater New York City Area

*Championed national educational campaigns, enhancing the organization’s outreach and impact across over 200 schools nationwide.

Richmond, Va

*Procured clients for personal and commercial design. *Created, updated, and oversaw design production and installation.

Santa Monica, Ca

*Designed commercial offices, restaurants, and luxury residential projects. *Project managed vendor accounts, subcontractors, and client relations with differing timelines. *Sourced materials, scheduled deliveries, and oversaw design installations. *Created, updated, and oversaw construction and design projects. *Tracked orders and maintained pristine follow-through.

Sanat Monica, Ca

*Created, updated, and oversaw design production and installation. *Procured clients for personal and commercial design. Implemented design seminars.

Los Angeles, Ca

*Case managed and provided ongoing supportive services to 40+ foster youth. *Assisted youth in obtaining their educational/vocational goals and accessing physical and mental health services. *Assisted in Community resource development and community collaboration.

Digital Marketing Certification, Marketing/Marketing Management, General

Strategic understanding of Digital Marketing for branding and sales. Master best practices, tools and techniques of SEO. Study top.

Inbound Marketing Business Summit, Marketing

INBOUND is an annual experience uniting super curious, question-asking professionals with big-name and break-out industry thinkers.

Meeting And Event Planning

The Certified Trade Show Marketer (CTSM) Program serves organizations and individuals whose objective is to produce high-performance trade.

Marketing

8000+ creative thinkers in 40+ countries already know how to be a modern marketer.

Master'S Degree, Psychology

Bachelor'S Degree

Education record

Activities and Societies: AP Scholar, Peer Mediator, CIF Varsity Basketball, Varsity Volleyball, Varsity Track & Field