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@panicleassociates.com
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Laura Baxter is listed as SaaS Go-to-Market Strategy | Contractor at Panicle, based in Beaune, Bourgogne-Franche-Comté, France. AeroLeads shows a work email signal at panicleassociates.com and a matched LinkedIn profile for Laura Baxter.
Laura Baxter previously worked as Independent Consultant at Panicle and Strategic Marketing Consultant, Wunderman Thompson at Panicle. Laura Baxter studied at St. Cloud State University.
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With over 25 years of Silicon Valley and Europe based global corporate tech marketing experience, I help European technology companies market globally and to the West, or Western companies to sell in Europe. I specialize in SaaS strategy and Martech operational transformation, and I am available to take short and long-term contract roles that seek to optimize and scale your sales and marketing performance.My expertise spans across digital and operational sales and marketing practices. I have a proven track record with sophisticated B2B and B2C brands, such as Dell, Adobe, BNY Mellon Bank, Acxiom, and AVG Technologies as well as growth-stage software companies. I have delivered exceptional results, such as increasing pipeline value by 4X, MQL to SQO ratio by 15%, and AOV by 200% within 6 months to a year. My mission is to assist sales and marketing teams to develop and execute successful go-to-market strategies, so brands can reach their performance goals. At the end of the day, it's about quality leads. If you're struggling with strategy and execution of any stage of this funnel, contact me for a project.
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Amsterdam, North Holland, Netherlands
Laura Baxter brings 25 years of Silicon Valley based global corporate tech growth marketing experience with brands like Dell and Adobe to now assist European technology companies to market globally and to the West. Specialised experience in SaaS strategy and Martech operational transformation. Available to take long term contract roles at SaaS companies.
United States
Advise and implement GTM, account-based digital and demand generation strategies with the foundations to transform and scale the business. A trusted advisor to the CMO, CSO, VP of Marketing or Sales to drive alignment, operational efficiencies and adoption that lead to increasing engagement, conversions and revenue.
New York, New York, United States
Hired by CMO to assess and transform marketing operations. Evaluated data & systems, Martech platforms to align with demand generation strategy. Provided assessment with recommendations in first two months. Pitched plan & budget to implement scalable workflow software to improve sales & marketing alignment, automate financial statement production.
Brussels, Brussels Region, Belgium
– 4X pipeline value increase in one calendar year – 76% attainment of target opportunity value in first 6 months of new fiscal year– Increased MQL to SQO ratio from 8% to 15% in one quarterCHILI publish is a growth company with a software platform that scales graphic variant production and improves workflows for consumer and retail brands and the agencies.
Sun Valley, Idaho
London, United Kingdom
Bluprint transforms marketing operations for clients like State Street and Grant Thornton. Led a Marketo implementation and integration initiative for StateStreet Bank and conducted a marketing operations assessment for Grant Thornton Bank. In June of 2017 husband was relocated to the US so after the completion of the first phase of the project I also moved.
London, United Kingdom
Emarsys is a leading marketing SaaS provider for retailers that serves next logical products to consumers. As a 6 month strategic consulting gig, hired to analyze the sales process and deliver sales tools and support documents. Additionally delivered a marketing maturity assessment tool that measures an ecommerce brand's ability to adopt to the highest and.
Milton Keynes, United Kingdom
Adobe was my primary client while working for this data transformation and marketing automation services agency. Guided global brands through the 5 Stages of Sales and Marketing Automation Alignment to reach long- and short-term strategic revenue goals, while continuously improving the customer journey.
Prague, The Capital, Czech Republic
Manage revenue, forecasting, budgets, direct and indirect resources. Develop cross-platform campaign strategies to retain customers, drive engagement, increase incremental revenue and optimize purchase funnels for a global PC customer base of 120M, mobile base of 100M and 50M email subscribers. Maximize CLTV with cross-sell, up-sell, stimulation and.
San Francisco Bay Area
Thought leader and marketing campaign strategist to top brands leveraging email, social and mobile channels. Clients include some of the worlds biggest brands such as Intercontinental Hotel Group, Travelocity and Fox Sports. Featured blogger and conference expert.
San Francisco Bay Area
Conception and evolution of two start-ups that fit a unique data aggregator model, one for a Homeland Security initiative. Led the branding, content creation, development and launch of a new B2C website and new product release.
San Francisco Bay Area
Account lead for Dell. Managed a full service digital team in the development and delivery of lead acquisition and direct email marketing programs. Hosted a mirrored email database in house which included large-scale data integration and subscription programs. Services included custom engineering ad hoc projects and analytics projects such as next logical.
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Laura Baxter works for Panicle.
Laura Baxter is listed as SaaS Go-to-Market Strategy | Contractor at Panicle.
AeroLeads has found 1 work email signal at @panicleassociates.com for Laura Baxter at Panicle.
Laura Baxter is based in Beaune, Bourgogne-Franche-Comté, France while working with Panicle.
Laura Baxter has worked for Panicle, Chili Publish, Yellowfin Bi, Bluprint Global, and Emarsys.
You can use AeroLeads to view verified contact signals for Laura Baxter at Panicle, including work email, phone, and LinkedIn data when available.
Laura Baxter studied at St. Cloud State University.
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