Laura Baxter

Laura Baxter Email and Phone Number

SaaS Go-to-Market Strategy | Contractor @ Panicle
Laura Baxter's Location
Beaune, Bourgogne-Franche-Comté, France, France
Laura Baxter's Contact Details

Laura Baxter work email

Laura Baxter personal email

n/a
About Laura Baxter

With over 25 years of Silicon Valley and Europe based global corporate tech marketing experience, I help European technology companies market globally and to the West, or Western companies to sell in Europe. I specialize in SaaS strategy and Martech operational transformation, and I am available to take short and long-term contract roles that seek to optimize and scale your sales and marketing performance.My expertise spans across digital and operational sales and marketing practices. I have a proven track record with sophisticated B2B and B2C brands, such as Dell, Adobe, BNY Mellon Bank, Acxiom, and AVG Technologies as well as growth-stage software companies. I have delivered exceptional results, such as increasing pipeline value by 4X, MQL to SQO ratio by 15%, and AOV by 200% within 6 months to a year. My mission is to assist sales and marketing teams to develop and execute successful go-to-market strategies, so brands can reach their performance goals. At the end of the day, it's about quality leads. If you're struggling with strategy and execution of any stage of this funnel, contact me for a project.

Laura Baxter's Current Company Details
Panicle

Panicle

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SaaS Go-to-Market Strategy | Contractor
Laura Baxter Work Experience Details
  • Panicle
    Independent Consultant
    Panicle Oct 2018 - Present
    Amsterdam, North Holland, Netherlands
    Laura Baxter brings 25 years of Silicon Valley based global corporate tech growth marketing experience with brands like Dell and Adobe to now assist European technology companies to market globally and to the West. Specialised experience in SaaS strategy and Martech operational transformation. Available to take long term contract roles at SaaS companies.
  • Panicle
    Strategic Marketing Consultant, Wunderman Thompson
    Panicle Sep 2018 - Mar 2020
    United States
    Advise and implement GTM, account-based digital and demand generation strategies with the foundations to transform and scale the business. A trusted advisor to the CMO, CSO, VP of Marketing or Sales to drive alignment, operational efficiencies and adoption that lead to increasing engagement, conversions and revenue.
  • Panicle
    Head Of Marketing Operations, Bny Mellon Asset Management
    Panicle Oct 2018 - Jul 2019
    New York, New York, United States
    Hired by CMO to assess and transform marketing operations. Evaluated data & systems, Martech platforms to align with demand generation strategy. Provided assessment with recommendations in first two months. Pitched plan & budget to implement scalable workflow software to improve sales & marketing alignment, automate financial statement production, reporting & insights, process mapping and campaign framework design. - Initiated implementation of Workfront ($150K investment)- Worked with cross-functional teams to structure workflows
  • Chili Publish
    Vp Of Marketing
    Chili Publish Aug 2021 - Nov 2022
    Brussels, Brussels Region, Belgium
    – 4X pipeline value increase in one calendar year – 76% attainment of target opportunity value in first 6 months of new fiscal year– Increased MQL to SQO ratio from 8% to 15% in one quarterCHILI publish is a growth company with a software platform that scales graphic variant production and improves workflows for consumer and retail brands and the agencies that serve them. Managed a team to align with the top-down strategy and deliver a best practices operational funnel, relevant content and ad positioning that achieved these results. Worked across teams to a create market strategy for new fiscal year, created positioning and content, rebranded (current website and ads launched in December are not my doing).
  • Yellowfin Bi
    Vp, Marketing North America
    Yellowfin Bi Jul 2017 - Oct 2018
    Sun Valley, Idaho
    • Increased average order value by 2X• Increased opportunity pipeline by 4X• Virtual events generated 30% of pipeline opportunitiesYellowfin is a Gartner ranked top business intelligence SaaS platform. Developed product and market positioning, PR/communications, ABM GTM strategies, operational proficiency and drove the digital team to re-define and deliver high quality sales leads. Inherited legacy CRM platform that hindered our ability to function. Managed multi-million dollar budget, hired, led, inspired, defined roles and succession plans:• New gated Salesforce instance with a measured path to success • Accelerated PR, social, SEO/SEM/PPC/IP ad-serving using ABM tech
  • Bluprint Global
    Senior Strategic Consultant
    Bluprint Global Apr 2017 - Jul 2017
    London, United Kingdom
    Bluprint transforms marketing operations for clients like State Street and Grant Thornton. Led a Marketo implementation and integration initiative for StateStreet Bank and conducted a marketing operations assessment for Grant Thornton Bank. In June of 2017 husband was relocated to the US so after the completion of the first phase of the project I also moved.
  • Emarsys
    Principal Business Consultant
    Emarsys Jul 2016 - Mar 2017
    London, United Kingdom
    Emarsys is a leading marketing SaaS provider for retailers that serves next logical products to consumers. As a 6 month strategic consulting gig, hired to analyze the sales process and deliver sales tools and support documents. Additionally delivered a marketing maturity assessment tool that measures an ecommerce brand's ability to adopt to the highest and best use of Emarsys' software, and a Revenue ROI Calculator.
  • Xcel Agency Inc.
    Vice President Digital Strategy
    Xcel Agency Inc. Mar 2014 - Jul 2016
    Milton Keynes, United Kingdom
    Adobe was my primary client while working for this data transformation and marketing automation services agency. Guided global brands through the 5 Stages of Sales and Marketing Automation Alignment to reach long- and short-term strategic revenue goals, while continuously improving the customer journey.
  • Avg Technologies
    Senior Marketing Manager
    Avg Technologies Mar 2012 - Mar 2014
    Prague, The Capital, Czech Republic
    Manage revenue, forecasting, budgets, direct and indirect resources. Develop cross-platform campaign strategies to retain customers, drive engagement, increase incremental revenue and optimize purchase funnels for a global PC customer base of 120M, mobile base of 100M and 50M email subscribers. Maximize CLTV with cross-sell, up-sell, stimulation and advertising via email, mobile and desktop apps. Business owner for email marketing program.
  • Strongview (Selligent)
    Senior Digital Strategist
    Strongview (Selligent) Nov 2010 - Mar 2012
    San Francisco Bay Area
    Thought leader and marketing campaign strategist to top brands leveraging email, social and mobile channels. Clients include some of the worlds biggest brands such as Intercontinental Hotel Group, Travelocity and Fox Sports. Featured blogger and conference expert.
  • Independent Consultant
    Digital Marketing Consultant
    Independent Consultant Dec 2009 - Nov 2010
    San Francisco Bay Area
    Conception and evolution of two start-ups that fit a unique data aggregator model, one for a Homeland Security initiative. Led the branding, content creation, development and launch of a new B2C website and new product release.
  • Acxiom
    Sr. Digital Account Manager Ii
    Acxiom Jan 2007 - Dec 2009
    San Francisco Bay Area
    Account lead for Dell. Managed a full service digital team in the development and delivery of lead acquisition and direct email marketing programs. Hosted a mirrored email database in house which included large-scale data integration and subscription programs. Services included custom engineering ad hoc projects and analytics projects such as next logical product modeling.

Laura Baxter Education Details

Frequently Asked Questions about Laura Baxter

What company does Laura Baxter work for?

Laura Baxter works for Panicle

What is Laura Baxter's role at the current company?

Laura Baxter's current role is SaaS Go-to-Market Strategy | Contractor.

What is Laura Baxter's email address?

Laura Baxter's email address is la****@****tes.com

What schools did Laura Baxter attend?

Laura Baxter attended St. Cloud State University.

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