Laura Andrea Kell Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

• Oversees the execution of a complete 360-degree content plan across Harper’s Bazaar Arabia’s digital channels, ensuring all content is on-brand, data-driven, SEO-optimised and appropriate for regional audiences• Strategizes high-traffic content ideas, appropriate for multichannel distribution across web and social channels• Proficient in utilizing ChatGPT and Bard to generate engaging, creative, and compelling copy• Works in tandem with the print team to ensure all content is aligned with the editorial calendar at large• Monitors and reports web traffic (UU and pageviews) and social media insights to Editor in Chief on a weekly basis• Produces video concepts that resonate with Bazaar Arabia’s audiences both for editorial and commercial projects• Sources and manages freelance media specialists for video content creation; graphics, animation and written features• Works closely with the commercial team to execute all commercial campaigns and deliverables, creating compelling content solutions for our partners and meeting project KPIs• Advanced working knowledge of various content management systems (including Wordpress and Drupal), social media scheduling tools (including Hootsuite, Loomly and Planoly); Google Analytics; Google Ads Keyword Planner; Google Search Console; Chartbeat; Slack and Trello; fair knowledge of InDesign, Photoshop and NewsWhip

Dubai, United Arab Emirates

• Executed the digital content plan across Harper’s Bazaar Arabia channels by overseeing the uploading, editing and publishing of all web, social and video content• Collaborates with ITP Media Group’s Head of Digital Media, Head of Data and relevant digital marketing teams to optimize content reach and engagement across Facebook and Google products• Utilized Google and YouTube Analytics to monitor traffic growth and identify data-driven content creation opportunities across a variety of channels, while ensuring all web content was SEO-friendly when relevant and appropriate• Worked closely with ITP Media Group’s Production Team to create compelling editorial video series for both editorial and commercial projects• Oversaw Harper’s Bazaar Arabia’s social media marketing and Google Ads budget

Dubai, United Arab Emirates

• Developed and executed the content plan for ITP Live’s web and social media channels• Researched, edited and uploaded all written content to ITP Live’s CMS• Utilized Google and YouTube Analytics to monitor web traffic growth and identify data-driven content creation opportunities across a variety of channels • Developed short and long-term content strategies (including content calendars) for ITP Live’s web, video and social media channels• Presented ITP Live’s YouTube growth strategy to senior management on a monthly basis; Presented reports tracking web traffic and social media growth to ITP Live’s General Manager on a quarterly basis• Acted as liaison between ITP Originals’ content team and its external content creation partners (i.e. Snap Inc), most notably for online series Expensive Tastes and Perfection 101• Worked closely with the department’s commercial team to deliver engaging, added-value content solutions to clients• Managed ITP Live’s and ITP Originals’ social media marketing and Google Ads campaign budgets• Created, produce and executed compelling video concepts that resonate with ITP Live’s YouTube audience

Dubai, United Arab Emirates

• Created, edited and uploaded content across ITP Live’s web and social media channels (Facebook, Twitter, Instagram, LinkedIn, Snapchat and YouTube)• Monitored, analyzed and reported social growth and web traffic on a quarterly basis to ITP Live’s General Manager• Circulated relevant materials and press release to ITP Media Group brands, relating to the accomplishments and achievements of ITP Live’s exclusively signed influencers, partners and “friends of ITP Live”

Dubai, United Arab Emirates

• Supported ITP Live’s Head of Content in updating web, video, and social media content on a daily basis• Updated fixed and evergreen web content on a monthly basis, to ensure all content was SEO-friendly• Researched, pitched, and developed ideas for web stories and video concepts

Remote

Bachelor Of Arts (B.A.) Honours

Activities and Societies: Alpha Pi Phi Sorority, Carleton Public Affairs Society, The Charlatan Student-Run Newspaper, The Charlatan Board.

Education record