Laura Botero Email & Phone Number

France

Paris, Île-De-France, France

- Team Leadership: Led a creative team of 4 to drive partner growth through innovative marketing strategies, consistently exceeding targets.- Relationship Building: Evaluated partner marketing efforts and provided creative recommendations, maintaining a track record of goal achievement.- Strategic Marketing: Developed impactful marketing strategies that expanded reach and contributed to a 95% module downloads objective.- Budget Management: Effectively managed budgets, ensuring KPIs… Show more - Team Leadership: Led a creative team of 4 to drive partner growth through innovative marketing strategies, consistently exceeding targets.- Relationship Building: Evaluated partner marketing efforts and provided creative recommendations, maintaining a track record of goal achievement.- Strategic Marketing: Developed impactful marketing strategies that expanded reach and contributed to a 95% module downloads objective.- Budget Management: Effectively managed budgets, ensuring KPIs were met with 100% adherence to financial guidelines.- Collaborative Approach: Fostered strong relationships with diverse teams and partners, emphasizing an integrated, design-driven approach.- Owned the product marketing roadmap: launches, product positioning, messaging, naming, branding, and its adoption plan (MRR, forecasting, downloads, active users) Show less

Paris, Île-De-France, France

- Effective Partner Engagement: Increased partner involvement by implementing joint digital marketing plans aligned with market trends and competitors.- Performance Improvement: Enhanced partner relationships by assessing and advising on marketing performance.- Collaborative Marketing: Worked closely with various teams to improve marketing experiences and partner relationships.- Comprehensive Partner Monitoring: Managed partner performance using benchmarking and reviews, aligning… Show more - Effective Partner Engagement: Increased partner involvement by implementing joint digital marketing plans aligned with market trends and competitors.- Performance Improvement: Enhanced partner relationships by assessing and advising on marketing performance.- Collaborative Marketing: Worked closely with various teams to improve marketing experiences and partner relationships.- Comprehensive Partner Monitoring: Managed partner performance using benchmarking and reviews, aligning with KPI objectives to drive improvement. Show less

Paris, Île-De-France, France

- Creative Global Insight: Engaged in extensive sustainability global market research and competitor analysis, creatively informing strategic business decisions.- Strategic Outreach with Design Innovation: Identified prospective leads and influential industry stakeholders through a design-centric lens, driving targeted outreach with a creative touch.- Sales Support: Crafted compelling sales collateral and evaluated potential opportunities for an environmental impact.-… Show more - Creative Global Insight: Engaged in extensive sustainability global market research and competitor analysis, creatively informing strategic business decisions.- Strategic Outreach with Design Innovation: Identified prospective leads and influential industry stakeholders through a design-centric lens, driving targeted outreach with a creative touch.- Sales Support: Crafted compelling sales collateral and evaluated potential opportunities for an environmental impact.- Customer-Centric Design Leadership: Actively participated in customer calls, expertly communicating product benefits with a design flair, and effectively addressing inquiries through innovative solutions. Show less

Bogotá D.C., Colombia

- Creative Leadership in Strategy: Led a dynamic team of five, consistently surpassing target KPIs across social networks, webpages, and campaign communications through creative strategies.- Innovative Strategy Crafting: Designed and executed an annual online and offline strategic plan for the interior design sector, resulting in a noteworthy 10% sales increase. Managed a dynamic monthly budget.- Design-Driven Event Success: Directed new interior design collections launch events and… Show more - Creative Leadership in Strategy: Led a dynamic team of five, consistently surpassing target KPIs across social networks, webpages, and campaign communications through creative strategies.- Innovative Strategy Crafting: Designed and executed an annual online and offline strategic plan for the interior design sector, resulting in a noteworthy 10% sales increase. Managed a dynamic monthly budget.- Design-Driven Event Success: Directed new interior design collections launch events and created communication strategies. Show less

Bogotá D.C., Colombia

- Creative Digital Transformation: Increased by 110% the number of visitors to companies’ websites YoY by creating and managing digital marketing strategies focused on customer engagement, trademark distinctiveness, and brand recognition on social media, SEO, and Google AdWords.- Strategic Design Surge: Achieved a 32% sales growth by planning and managing the brands' month-to-month marketing campaigns.- Targeted Marketing: Identified and defined Bombox’s and Zientte’s target market… Show more - Creative Digital Transformation: Increased by 110% the number of visitors to companies’ websites YoY by creating and managing digital marketing strategies focused on customer engagement, trademark distinctiveness, and brand recognition on social media, SEO, and Google AdWords.- Strategic Design Surge: Achieved a 32% sales growth by planning and managing the brands' month-to-month marketing campaigns.- Targeted Marketing: Identified and defined Bombox’s and Zientte’s target market profiles creating online and offline strategies with higher assertiveness in communication.- Visual Aesthetics: Established visual merchandising and store design manual to improve the store’s processes including furniture display and communication patterns.- Innovative Competitive Analysis: Conducted comprehensive competitor analysis, infusing creative design insights into advertisement, pricing, brand tone, communication, and promotional strategies. Show less

Bogotá, Colombia

- Team Leader: Directed and managed the company’s creative team of 2 members, adding strategic thinking, and creating products, campaigns, and services.- Market Differentiation: Innovatively crafted products, campaigns, and services to establish distinct market differentiation for international brands like Budweiser, Todeschini, and La Hechicera.- Experiential Design Curator: Designed captivating stands and immersive experiences for global entities like Lindt, California, and Estereo… Show more - Team Leader: Directed and managed the company’s creative team of 2 members, adding strategic thinking, and creating products, campaigns, and services.- Market Differentiation: Innovatively crafted products, campaigns, and services to establish distinct market differentiation for international brands like Budweiser, Todeschini, and La Hechicera.- Experiential Design Curator: Designed captivating stands and immersive experiences for global entities like Lindt, California, and Estereo Picnic, infusing every interaction with creative Show less

Bogotá, Colombia

• Developed and carried out tactics to transform the shopping experience inside retail stores for brands such as Budweiser, Glenfiddich, Grants, and Gillette.• Designed digital strategies, such as social media content and BTL promotional solutions, to enrich the market position of Sibaritas and Lindt.• Supported the production of promotional elements in events, activations, stands, packaging and displays for the brand Sibaritas at the design fair “Buro”, which was a finalist as the… Show more • Developed and carried out tactics to transform the shopping experience inside retail stores for brands such as Budweiser, Glenfiddich, Grants, and Gillette.• Designed digital strategies, such as social media content and BTL promotional solutions, to enrich the market position of Sibaritas and Lindt.• Supported the production of promotional elements in events, activations, stands, packaging and displays for the brand Sibaritas at the design fair “Buro”, which was a finalist as the third-best stand design within the fair. Show less

São Paulo Y Alrededores, Brasil

• Developed and coordinated advertising projects for multinational companies such as Unilever, Sundown and Coca-Cola • Designed products, conceptualized presentations for clients, and collaborated with others to implement commercial solutions.

Bogotá, Colombia

Management and sales coordination of photographic backgrounds in international events. Supported the strategies design to contact clients in social media and advertising campaigns. Created marketing ideas, providing a logistic foundation in communication strategies. Designed and promoted the company's website, providing insight into the consumer experience.

Imba - International Master In Business Administration

Master In Strategic Marketing

Industrial Design, Strategic Management

Comunicação Integrada De Marketing: Como Planejar E Desenvolver Projetos, Marketing