I believe business can deliver profit and purpose - positive social or environmental change. My first career was spent over a decade in the wealth advisory sector where I had the opportunity to work with clients who wanted to use their success to create positive change in the world through philanthropy. I now use this experience to work on building the impact economy.*IMPACTI am interested in how we go beyond charity to equity. I believe that, given the choice, we all want to work-for, buy-from and invest-in businesses that we connect with. There is no need for a dissonance anymore between our main work and our values, we can reduce the gap creating more purposeful lives and an impact economy that will work for people and for planet. I lead marketing for impact investor Snowball. Snowball exists to increase the amount of capital invested into social and environmental solutions, and to make impact investing - distinct from ESG - mainstream. We are working to build the ability for everyone to invest their money in line with their values: https://www.snowballimpactinvestment.com In 2022, I collaborated with CIVIC SQUARE and Enrol Yourself as one of 12 people from around the UK hosting a peer learning group exploring how to apply the concepts from Doughnut Economics (Kate Raworth) at neighbourhood level. I'm also a founding member of Catalyst 2030, supporting the holders of private capital who want to better move their wealth into longer term and systems change solutions. https://catalyst2030.net/*INCLUSION In 2019 I co-founded Square Circle, a social enterprise delivering cultural competency training to employers tackling the systemic bias which is a barrier to all talent thriving at work.I'm a Trustee for the Digital Opportunity Trust, where I worked with the team to launch Y Lab - a new solution to flip the power dynamic inherent in charity and giving - we're inviting young philanthropists with privilege in the UK to listen and learn from young social entrepreneurs globally.I am listed by NatWest and Pioneers Post as one of the UK's Top 100 Women in Social Enterprise (WISE 100) for 2020. Impact investing | family office impact | HNWI impact | investor impact | social enterprise | early stage social enterprise | social innovation | impact strategy | impact economy | SDG | anti-racism learning | critical race theory | intersectional feminist theory | implicit bias learning | decolonising new economy solutions | equity | belonging