Led a cross-functional team to develop impactful and strategic public relations, trade media advertising, social media and tradeshow/events plans for $3 billion, global, Chromatography and Mass Spectrometry Division to drive brand awareness, engagement and support revenue goals. Establishing divisional external communications strategy including media engagement, thought leadership, crisis communications and reputation management and directing customer and commercial communications functions.

Global public relations and media leader for Chromatography & Mass Spectometry supporting $3B business which provides scientific instruments to laboratories to separate and measure molecules in environmental, food safety, pharmaceutical, and research and clinical fields. Responsibilities included public relationship strategy and management, plan development, strategic messaging, writing, management of outside agencies and management of trade media advertising, organic and paid social media for… Show more Global public relations and media leader for Chromatography & Mass Spectometry supporting $3B business which provides scientific instruments to laboratories to separate and measure molecules in environmental, food safety, pharmaceutical, and research and clinical fields. Responsibilities included public relationship strategy and management, plan development, strategic messaging, writing, management of outside agencies and management of trade media advertising, organic and paid social media for divisional social channels and blog. Show less

Led strategy and implementation of public relations campaigns supporting major product launches. Responsible for company messaging to customers and media. Implemented global PR and media plans, including editorial and advertisements. Managed Beckman Coulter Diagnostics brand, including strategic project management of a comprehensive brand refresh, leader of cross-functional governance committee and product naming initiative. Edited and wrote communications to global commercial operations team… Show more Led strategy and implementation of public relations campaigns supporting major product launches. Responsible for company messaging to customers and media. Implemented global PR and media plans, including editorial and advertisements. Managed Beckman Coulter Diagnostics brand, including strategic project management of a comprehensive brand refresh, leader of cross-functional governance committee and product naming initiative. Edited and wrote communications to global commercial operations team and multiple global customer print and online publications. Responsible for executive communications, including development of executive presentations, speeches and customer letters for senior level management. Managed monthly employee newsletter and quarterly employee magazine for a global audience. Show less

Created, organized and presented strategic developments for statewide public health campaign. Wrote and edited press releases, media advisories and advertising copy for healthcare clients including medical organizations, hospitals and physicians. Sustained valuable relationships with clients and media. Coordinated media events