Laura Brown Email & Phone Number

Toronto

Toronto

Toronto, Canada Area

Toronto, Ontario, Canada

Kitchener, Canada Area

Mississauga, Ontario

One of Canada's leading apparel and footwear companies, with a portfolio of technical and lifestyle global brand names (RipZone, Powder Room, Umbro, Teva, Fila)- Managed virtually every aspect of marketing work. Worked collaboratively with other marketing teams and guide them to achieve targets and customer satisfaction- Secured a partnership with Reader’s Digest Magazine to represent Fila as the sponsor of Best Health’s 10-minute tune-up segment, establishing Fila as a premier brand in fitness- Provided support in the launch of the Fila Canada specialty “Boot Camp Collection” by coordinating work-back schedules between cross-functional teams - Developed and launched integrated, multi-channel print and digital marketing communication strategies for the Fila Canada Fall 2014 Collection- Implemented a new e-commerce website that delivers a significantly improved customer experience through seamless navigation, consistent merchandising, and improved communications

Toronto, Ontario

An iconic Canadian retailer for over 90 years- Participated as key team member in the development and launch of the new “Tested for life in Canada” campaign, delivering record results and business performance- Developed and launched several divisional marketing programs to strengthen and support the Canadian Tire retail brand, build brand excitement, and drive sales- Owned the “Learn to Camp @ Ontario Parks” partnership program, successfully executing all traditional and digital assets in order to build positive connections between the brand and new Canadians - Facilitated product testing with customers across Canada and communicated results to divisional category managers to continually improve product assortment

Guelph

The domestic marketing arm of the Ontario Ministry of Agriculture and Food• Developed and implemented annual advertising and tracking studies to fuel marketing efforts and benchmark program success• Successfully executed several seasonal marketing campaigns including “Good Things Grow in Ontario” which traversed TV, OOH, digital, and radio• Organized and executed the “6th Annual Queen’s Park Farmer’s Market” which draws hundreds of attendees each year and 30 of Foodland Ontario’s largest industry partners• Key participant in the strategic planning, consultation, and implementation of a $300K “Pick Ontario” program to support Flowers Canada Ontario (FCO), encompassing POP, advertising, media/PR, digital marketing, consumer research and events to drive sales

Missisauga, Ontario

• Successfully executed a loyalty rebate program, loading $250M to $300M in transactional data from approximately 600 retail locations using my advanced computer skills• Managed over 100 Canadian retail accounts and acted as the main contact for each location • Successfully fulfilled a client’s loyalty rebate program by correctly calculating and delivering $20M to $25M in rebates to customers and retailers• Reconciled year-end accounts, located discrepancies, and corresponded with retail locations to resolve issues resulting in significant client savings

Mini Mba, Marketing

Bachelor Of Commerce (Bcom), Marketing Management Co-Op

Activities and Societies: SAC - Student Advisory Committee University of Guelph Marketing Society UGA - University of Guelph Ambassador