Laura Brown Email & Phone Number

Toronto

Toronto

Toronto, Canada Area

Toronto, Ontario, Canada

Kitchener, Canada Area

Mississauga, Ontario

One of Canada's leading apparel and footwear companies, with a portfolio of technical and lifestyle global brand names (RipZone, Powder Room, Umbro, Teva, Fila)- Managed virtually every aspect of marketing work. Worked collaboratively with other marketing teams and guide them to achieve targets and customer satisfaction- Secured a partnership with Reader’s.

Toronto, Ontario

An iconic Canadian retailer for over 90 years- Participated as key team member in the development and launch of the new “Tested for life in Canada” campaign, delivering record results and business performance- Developed and launched several divisional marketing programs to strengthen and support the Canadian Tire retail brand, build brand excitement, and.

Guelph

• The domestic marketing arm of the Ontario Ministry of Agriculture and Food
• Developed and implemented annual advertising and tracking studies to fuel marketing efforts and benchmark program success
• Successfully executed several seasonal marketing campaigns including “Good Things Grow in Ontario” which traversed TV, OOH, digital, and radio
• Organized and executed the “6th Annual Queen’s Park Farmer’s Market” which draws hundreds of attendees each year and 30 of Foodland Ontario’s largest industry partners
• Key participant in the strategic planning, consultation, and implementation of a $300K “Pick Ontario” program to support Flowers Canada Ontario (FCO), encompassing POP, advertising, media/PR, digital marketing.

Missisauga, Ontario

• Successfully executed a loyalty rebate program, loading $250M to $300M in transactional data from approximately 600 retail locations using my advanced computer skills
• Managed over 100 Canadian retail accounts and acted as the main contact for each location
• Successfully fulfilled a client’s loyalty rebate program by correctly calculating and delivering $20M to $25M in rebates to customers and retailers
• Reconciled year-end accounts, located discrepancies, and corresponded with retail locations to resolve issues resulting in significant client savings

Mini Mba, Marketing

Bachelor Of Commerce (Bcom), Marketing Management Co-Op

Activities and Societies: SAC - Student Advisory Committee University of Guelph Marketing Society UGA - University of Guelph Ambassador