Laura Bulcher Email & Phone Number

Dayton, Ohio Area

I am responsible for supporting activities and initiatives involving the firm's digital footprint and platforms related to the content, design and functionality. My focus includes our websites, social media and analytics. When I started with the firm I was a Senior Marketing Content Specialist tied more closely to our web and social content and shifted to the broader digital focus in 2016.– Manage website content management system including user and permission setup, creating and maintaining user documentation, content and site troubleshooting, and content author coaching on system and web best practices. Super user responsible for assessing system/site capabilities and building specialized web pages. – Work closely with web vendor to resolve issues and to identify and implement site enhancements.– Manage social media tool and serve as point of contact for vendor relationship. – Serve as primary resource and data steward for website and social media analytics. Generate analytics reporting and provide analysis to support content decisions and measure performance of web pages and social efforts.

Indianapolis, Indiana Area/Dayton, Ohio Area

I provided writing, editing and marketing consulting services for learning content providers and publishers.

Indianapolis, Indiana Area

– As part of the marketing team, I supported and promoted online and onsite product and service offerings. Tasks included developing marketing plans, producing and managing website content and digital marketing materials, writing and editing collateral, and collaborating with vendors to write, design and manage print and e-mail campaigns.– My product/program manager responsibilities included coordinating and supervising the plan, schedule and budget for instructor education training courses. I handled recruiting, hiring and managing freelance staff to create online and print course materials. I also edited and rewrote materials and narration scripts as necessary.

Indianapolis, Indiana

Worked on-site within Pearson Education supporting trade publishers Financial Times Prentice Hall, Reuters Press and Pi Press.– Selected, contracted and provided day-to-day management of four external publicity teams to support Financial Times Prentice Hall, Reuters Press and Pi Press, publishers of business books, current events books and science books, respectively. Additional duties included designing and producing creative necessary for advertising placements and for flyers and similar materials used by authors at speaking engagements, tradeshows, presentations, etc. Also helped create and manage the Pi Press website related to launching the imprint and building the brand.

Indianapolis, Indiana

Worked on-site with Pearson Technology Group supporting Sams Publishing.– As part of a three-member team, a large portion of my work supported trade show marketing initiatives including developing sales slogans, selecting and managing branded giveaways, coordinating booth arrangements and managing shipping logistics. – I served as co-managing editor responsible for website editorial calendar and coordinating refreshes to site content, working closely with webmaster to ensure accuracy and timeliness.

Indianapolis, Indiana

Worked as a computer book editor for Sams Publishing, Que Publishing and New Riders imprints.

Indianapolis, Indiana Area

– My work as copywriter/Creative writer from January 2001–April 2001 included writing communications to support tradeshows and conferences, as well as email, letters and brochures to support regular and high-impact direct mail campaigns. I also created copy for a web-based software product tour to be viewed by Fortune 500/Global 2000 customers. I also ghost-wrote a product review that appeared in an edition of DM Review.– I originally joined Aprimo as a Web Content Editor and served in that role from July 2000–January 2001. During that time, I was part of a four-member team that re-engineered and launched a customer-only web portal in less than three months. For the portal, I concepted and created the content portion and served as managing editor during its life cycle. This included editing freelance articles, maintaining article submission tracking system, creating article teasers and coordinating editorial calendars.

Indianapolis, Indiana Area

I was a computer book development editor for this publisher.

Dayton, Ohio Area

Ba, English - Journalism

As, General Studies