Laura B. Email & Phone Number

Chennai, Tamil Nadu, In

I lead a team of marketing experts in all things digital marketing, field marketing and ABM. We work closely with all of our product (50+) teams to bring to market Zoho's enterprise product offering. We engage with strategic clients and ensure optimal adoption and usage of Zoho products to help them achieve their goals. We accomplish this through consultative workshops, thought leadership webinars, field marketing events, customer marketing and ABM campaigns.

Chennai, Tamil Nadu, In

Manage the sales and partner enablement team. We help our sales and channel partners know how to position, sell and talk about Zoho CRM through webinars, data sheets, presentations and conferences.Responsible for content strategy for new product feature launches including webinars, email campaigns, user guides, social posts, videos, blogs and website content. Responsible for marketing strategy of our offline lead generation program including marketing through trade shows, conferences, webinar campaigns and co-branded collateral with thought leaders and channel partners. Responsible for analyst relationships including Gartner, Forester, and independent analysts. This includes managing the entire vendor review process for analyst publications.Specific Achievements:Developed a customer and sales/partner on-boarding program.Developed channel partner webinar program. Analyzed and created buyer personas for CRM.Completed three product launches which included- writing content and oversee production for: video scripts, website content, email marketing campaigns, sales email templates, ebooks, blogs, comparison docs, selling guides, infographics and webinars.Placement in Gartner's Magic Quadrant for Sales Force Automation, and ranked as #2 in Capterra's Best CRM Products for 2017.

Houston, Tx, Us

re:3D- makers of the world's most affordable large-scale 3D printer, Gigabot. Targeting markets like architecture, design, and university fabrication labs to bring 3D printing technology to the prototyping industries. Furthering the company's mission of breaking the limitations of scale in 3D printing and making additive manufacturing available to the masses.

Manage corporate marketing and communications functions, reporting directly to CEO. Direct brand management, PR, media relations, corporate positioning, advertising (online and print), sales collateral creation and trade show marketing. Managed brand consistency throughout our six offices during a complete re-branding of our corporate message including: new website creation, vehicle wraps, logo design, brochures and promotional products.Developed an internship program and was responsible for recruiting and interviewing potential internsDesigned award winning trade show booth for an association event. Responsible for ongoing public relations and client satisfaction for our clients by hosting client appreciation events

Wrote and edited multiple eBooks used for marketing purposesDeveloped, implemented and now manage a marketing initiative for our sales consultants which creates an opportunity for them to go to networking events and network face to face to grow our business. • Developed many SOPs for in-company use and was responsible for communicating to the managers to ensure each team was abiding by the new processes.Managed Google Analytics account and responsible for reporting on keyword metrics and traffic on corporate websites. Social Media Guru. Developed social media plan with the marketing team and was responsible for the implementation and ongoing management for three years Corporate Event Planning- corporate events, staff development, manage staff recognition programsQuickbooks accounting- reconciling bank accounts, entering AP/AR, running sales reports, responding to credit card disputes, customer service.

Master Of Business Administration - Mba, Business Administration And Management, General

Ba, Journalism And French

Diploma, French