Enterprise Content Strategist
CurrentTo support Zoho’s upmarket growth strategy, I have collaborated with teams across marketing, sales, solutions consulting, and product development to create content that resonates with enterprise-level executives, covering topics like customer experience, business intelligence, and digital transformation.- developed long-form content, case studies, print and digital magazines, video features, and more - enhanced website content to strengthen Zoho’s presence in the enterprise space - contributed to integrated marketing campaigns aligned with sales goals and lead generation - created sales materials and customer resources to support complex sales cycles