Laura H. Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

- Supported up to 6 RSM’s with pre-sales planning and post-sales management- Created strategies for top-tier regional accounts with a focus on client retention and incremental account growth- Liaison between the sales team and internal vendors, working with partner advertising companies and platforms to gather avails and build media plans- Regular contact with high level and c-suite clients- Developed a strong understanding of television and digital advertising including but not limited to Ad Networks/Exchanges, SEM, SEO, email marketing, social media marketing, native advertising, content marketing, etc.- Daily use of the following platforms: Airtable (Project Management), Matchcraft (Paid Search), Facebook, Premion OTT, Comscore (Broadcast), and Ninjacat (Reporting)

Wilmington, North Carolina Area

- Worked with the sales staff to develop digital revenue and met with local businesses to consult with them on the best digital advertising solutions for their business- Worked strategically to design solutions that deliver customer results through digital products- Expert in building proposals, and customizing digital marketing solutions that generate success- Monitor, maintain, and optimize client campaigns for the best results and to grow local businesses- Regularly multitasked, managed multiple assignments, and prioritized tasks in a fast-paced, deadline-driven environment- Co-winner Star of the Week, October 2018

Charlotte, Nc

- Internal project lead for website and proposal generator development and regular updating- Regular updating with relevant firm news to the company’s social media outlets including Facebook, Twitter, and LinkedIn- Media liaison for the Marketing & Business Development Department by drafting press releases and coordinating the firm’s advertising calendar - Assist in maintaining and enhancing the firm’s style guide and other editorial standards- Work with Business Development managers to develop select proposals, RFP/SOQ responses, and client pitches- Maintain project schedules through Asana to ensure on-time delivery and provide status reports

Charlotte, Nc

- Administrative support of the Director (now CMO) and department management team, including but not limited to: manage daily calendars; scheduling meetings and associated logistics; event planning assistance; coordinating travel arrangements as needed- Business Development expense coding for the entire firm and providing monthly budget management reports

Charlotte, North Carolina Area

- Assist Project Managers with daily duties and preparation for annual audits- Manage multiple project files at once for correctness and completion- Learn and utilize the company’s phone system to help with phone coverage

Charlotte, North Carolina Area

HR Administrative Assistant- Create and design a new SharePoint site for the HR department to use corporate wide- Assist the Scholarship Supervisor in the processing and distribution of scholarships to children of eligible employee’s- Review and audit student files to ensure accuracy and proper documentation Accounting Administrative Assistant- Collect, organize, and distribute monthly accounting files from divisions to proper accountant- Complete monthly journal entries using Microsoft Dynamics Great Plains- Utilize Microsoft Excel and Tax941 to complete weekly Federal tax payments

Annandale, Virginia

- Complete quarterly ROI spreadsheets to evaluate strength of marketing campaigns- Collaborate with owner in writing the Standard Operating Procedures Handbook- Increased current patient retention and new patient numbers every month through marketing campaigns