Laura Cardon Email & Phone Number

Golden, Colorado, United States

- Plan and coach in-person 5k Your Way courses to help people get a positive and safe start to the sport, including securing brand partnerships to make the course free for all participants- Provide virtual and in-person coaching services for runners of all abilities- Deliver educational workshops for International Sportsmen’s Expo in Denver on an annual.

Colorado, United States

- Provide inclusive, positive learning environment for people identifying as female who want to start trail running- Plan and lead workouts for year-round training club members- Work with company founder to develop and refine beginner curriculum and other resources

Golden, Colorado, United States

- Provide expert advice on shoes and other gear, apparel, and nutrition to customers of all abilities and backgrounds - Responsible for opening store, managing special orders, and creating training materials for new employees- Assist with event planning, marketing, and execution, including for Trailapalooza, the store’s largest annual event

Denver, Colorado, United States

- Created and implemented content strategy for email newsletter, improving click rates by 50%.- Established voice and tone for councilman's response to complex, controversial issues such as homelessness that are critical to re-election.

- Developed and implemented organization’s first integrated communications program.- Managed $30,000 website redesign, integrating feedback and priorities between four internal and external stakeholder groups.- Relaunched Facebook fundraising program, surpassing previous monthly revenue by 10x.- Collaborated with leadership team to create strategic plan.

- Created and implemented digital strategy that exceeded occupancy goals by 20%.- Redesigned and managed website, including switching reservation software that reduced costs by 30%.

Denver, CO

- Developed, implemented, and analyzed digital marketing strategies, exceeding industry benchmarks by double or more.- Managed scheduling, budget, and delivery for long-and short-term projects, including annual delivery of more than 100 press releases.- Launched GOCO internship program; recruited, hired, mentored, and managed team of interns.- Collaborated.

Denver, CO

- Established and grew partner program for Generation Wild, distributing nearly 200,000 promotional items to 180 partners. - Created first social media guide for grant recipients based on their request for communications technical assistance.- Managed GOCO’s website and all social media channels.

Denver, CO

- Executed multi-year sign replacement, persuading external stakeholders to replace nearly 2,000 signs with new branding.- Produced print and digital materials for grant programs, technical assistance, and strategic plan.- Managed relationships with vendors, contractors, grantees, partnering agencies, and media.

Wellington, FL

- Managed media centers at international equestrian events.- Executed dozens of media partnerships each year with local, national, and international media outlets. - Cultivated media relationships for client and freelance pieces.

Emergency Medical Technology/Technician (Emt)

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

Graduated early Magna Cum Laude