Laura Cheek

Laura Cheek Email and Phone Number

Creative Director @ George P Johnson Experience Marketing
Los Angeles, CA, US
Laura Cheek's Location
Los Angeles, California, United States, United States
Laura Cheek's Contact Details
About Laura Cheek

I'm passionate about creating experiences that spark connection, creativity, and engagement. With over 13 years of experience in creative direction and experiential brand marketing, I've had the privilege of working with incredible brands and teams to craft memorable, immersive experiences that resonate with audiences. Whether through live events, digital campaigns, or strategic partnerships, I believe in the power of storytelling to elevate brands and foster meaningful connections.Here are a few examples of how I’ve helped brands bring their stories to life:• Led the Experience division at a globally renowned marketing agency, implementing innovative audience engagement and technology solutions for 30+ corporate experiences, driving a 30% increase in audience engagement.• Developed creative concepts for over 20 RFPs for global experiential and immersive brand campaigns, contributing to 25% increase in client acquisition within less than one year.• Shaped the brand identity, creative direction, and operational production for a non-profit organization’s news and educational verticals, doubling audience engagement across all digital platforms.• Co-founded and led one of the largest independent music and arts festivals in Los Angeles, the award-winning Broke LA Music and Arts Festival, growing attendance by 80-100% year over year from 2011 to 2018.Outside of work, I'm an avid traveler who loves attending music festivals across different states and countries. I also enjoy a good challenge—whether it’s solving escape rooms, playing trivia, or getting competitive with board games and RPGs.If you're looking for someone who can take a creative vision and transform it into an impactful, culturally resonant experience, I'd love to connect and explore how we can collaborate.Specialties: Experiential Brand Engagement, Creative Strategy, Immersive Campaigns, Storytelling, Brand Identity, Marketing Strategy, Event Production, Client Acquisition, Team Leadership, Digital Content Strategy, Creative Problem-Solving, Cross-functional Collaboration, RFP Development, Partnership Management, Audience Engagement

Laura Cheek's Current Company Details
George P Johnson Experience Marketing

George P Johnson Experience Marketing

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Creative Director
Los Angeles, CA, US
Laura Cheek Work Experience Details
  • George P Johnson Experience Marketing
    Creative Director
    George P Johnson Experience Marketing
    Los Angeles, Ca, Us
    View
  • Aquent
    Creative Director, George P Johnson Experience Marketing
    Aquent Sep 2024 - Present
    Boston, Ma, Us
    Through Aquent, I’ve joined the amazing team at GPJ as a Creative Director working on bringing Google Cloud Next '25 to life in Las Vegas.
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  • Augeo
    Senior Manager, Experiential Marketing
    Augeo Apr 2023 - Jul 2024
    St. Paul, Mn, Us
    • Led live events and the Experience division, managing a team of over 30 designers, developers, and copywriters.• Created and monitored social media content, boosting audience engagement.• Identified and implemented tech solutions for 30+ brand experiences, increasing customer engagement across campaigns and events.• Delivered RFPs and live pitches, contributing to new business opportunities and growth.• Negotiated contracts with production and technology partners, boosting productivity and reducing costs.Key
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  • Nve Experience Agency
    Senior Creative Strategist
    Nve Experience Agency Mar 2022 - Feb 2023
    Los Angeles, California, Us
    • Developed creative concepts for global experiential brand campaigns, managing multi-million dollar budgets.• Strategized and led RFP presentations, increasing client acquisition and profitability.• Managed teams to create and distribute creative deliverables, increasing brand recognition and campaign success.• Integrated sustainable and inclusive partnerships into brand pitches.• Collaborated with design teams to boost content creation and event engagement.Key
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  • Moon/Shine Experiential
    Co-Founder And Creative Director
    Moon/Shine Experiential Mar 2019 - Mar 2022
    Los Angeles, Ca, Us
    I established MOON/SHINE Experiential with Anna Schumacher, another co-founder of cARTel: Collaborative Arts LA, an award-winning arts collective established in 2010. Together, we wrote and directed the critically acclaimed "escape bar" DREAM STUDY 114, produced an entire festival to celebrate chicken wings, produced an acclaimed immersive spy musical called Crimson Cabaret, and brought experiential art to global audiences through strategic and artistic partnerships all over Los Angeles.
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  • Larta Institute
    Senior Manager Of Brand, Marketing And Communications
    Larta Institute Jul 2018 - Jun 2021
    Los Angeles, Ca, Us
    • Developed brand identity and creative direction for websites, podcasts, and social media campaigns, increasing audience engagement.• Led creative production for news and education platforms, significantly boosting content output.• Executed integrated marketing campaigns and PR strategies, driving growth across channels.• Oversaw event budgets and partnerships for flagship events.• Collaborated with organizations to assist startups in mental healthcare, helping them secure funding and enter the market.Additional Key
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  • Cartel: Collaborative Arts La
    Co-Founder And Creative Director
    Cartel: Collaborative Arts La Apr 2011 - Jun 2018
    Los Angeles, California, Us
    • Developed creative strategies for 50+ events, from festivals to brand activations across the U.S. and Mexico.• Collaborated with clients in entertainment, non-profit, education, and hospitality sectors to translate marketing goals into experiential campaigns.• Established and maintained brand identity guidelines across media channels.• Led internal and external production teams to ensure timely delivery of assets.• Represented the company at industry panels and roundtable discussions.Key
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Laura Cheek Skills

Theatre Graphic Design Film Production Social Media Acting Entertainment Musical Theatre Marketing Advertising Adobe Creative Suite Social Media Marketing Festivals Event Planning Music Art Brand Development Digital Marketing Quickbooks Branding And Identity Event Management Image Editing Creative Strategy Research Entrepreneurship Marketing Strategy B2b Marketing Event Production Business Strategy Nonprofit Organizations Content Strategy Strategy Business Development Adobe Photoshop Adobe Illustrator Public Speaking Storytelling Leadership Development Strategic Partnerships Creative Direction Immersive Experiential Events Pop Culture Squarespace Mailchimp Meltwater Visual Identity Brand Strategy Editing Voice Acting Stage Vocal Coaching Accounting Facebook Creative Writing Art Direction Brand Awareness Event Marketing Strategy Sponsorship Activation Pitch Development Community Engagement Adobe Creative Cloud Film Public Relations Screenwriting Television Photo Editing Press Releases Social Networking Acting Coach Basic Accounting Sports Coaching Blogging Online Marketing

Laura Cheek Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Communications

Frequently Asked Questions about Laura Cheek

What company does Laura Cheek work for?

Laura Cheek works for George P Johnson Experience Marketing

What is Laura Cheek's role at the current company?

Laura Cheek's current role is Creative Director.

What is Laura Cheek's email address?

Laura Cheek's email address is la****@****nve.com

What is Laura Cheek's direct phone number?

Laura Cheek's direct phone number is +151236*****

What schools did Laura Cheek attend?

Laura Cheek attended The University Of Texas At Austin.

What are some of Laura Cheek's interests?

Laura Cheek has interest in Children, Art Direction, Civil Rights And Social Action, Environment, Education, Environmental And Political Activism, Theatre, Arts And Culture, Science And Technology, Music.

What skills is Laura Cheek known for?

Laura Cheek has skills like Theatre, Graphic Design, Film Production, Social Media, Acting, Entertainment, Musical Theatre, Marketing, Advertising, Adobe Creative Suite, Social Media Marketing, Festivals.

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