Laura Knapp Email & Phone Number

Schaumburg, Illinois, United States

Lisle, Illinois, United States

Collaborate with marketing teams to develop content assets and implement marketing tactics in support of campaigns and marketing strategies, particularly in growth industries, such as medical technology, autonomous and electric vehicles, smart technology and the industrial internet of things.Manage an in-house content team as well as freelance copywriters and graphic designers. Responsibilities include managing workloads, assigning, reviewing and revising projects, overseeing deadlines, and analyzing outcomes.Develop content assets, such as blog articles, trend briefs, case studies, promotional emails, web copy and sales collateral as part of global marketing strategies. Conduct research, interview market and technical subject matter experts, write and edit copy.Identify and implement process improvements to optimize effectiveness of the content team. Develop training materials and style guides to ensure consistency in style and content quality.

Lisle, Illinois, United States

Created messaging for new products and capabilities, including market positioning, comparative advantages, competitor differentiators, which is used on the company website and in campaigns.Conducted research and wrote copy for content assets as part of marketing programs. Led projects, managed deadlines and collaborated with designers, illustrators, web content managers, translators and legal consultants to create global marketing materials and implement promotional campaigns. Trained new content team members and reviewed the work of junior writers.

Downers Grove, Il

Collaborated with sales and product leaders to develop and implement marketing and corporate communication tactics in support of the company’s growth goals.Led projects and managed deadlines, from planning through production and distribution. Coordinated with designers, product managers, web developers, legal consultants and vendors to complete effective deliverables on time.Created educational pieces for print, email and websites to explain health insurance benefits, healthcare reform and health-related information to employer groups, brokers and consumers.Worked with product development colleagues and sales management to create tactics and materials that sell new insurance products to employer groups, educate consumers and convince healthcare providers to join Aetna’s network. Developed and managed communications sales support programs with proven results. For example, one sales incentive program added more than $800,000 in annual revenue for dental, vision, life and disability coverage.

Warrenville, Il

Developed effective marketing and corporate communications in numerous industries, including healthcare, homebuilding, commercial banking, manufacturing and professional services.Wrote press releases, advertising and web copy and developed content for brochures and other sales collateral. Planned, wrote and edited customer and employee newsletters.Worked as a freelance reporter, developing contacts, investigating and writing articles for both Chicago-area newspapers and local newspaper across the U.S.

Planned and executed marketing communications strategies and tactics for an industrial distributor.Created sales collateral for a newly created division. Planned and executed direct mail campaigns for a small industrial publishing subsidiary. Managed a quarterly sales incentive program that increased sales within targeted industries.

Ma, English

4.0/4.0 GPA

Bs, Marketing

Activities and Societies: Marketing Honor Society; copy editor for the university's student-run newspaper, the Northern Star3.2/4.0 GPA