An accomplished, creative and empathetic leader with experience in senior digital marketing and communications roles. My insights-led approach has influenced organisational-wide strategies and continues to challenge the status quo through user-led design and continuous improvement. Key achievements include:- Pioneering the digital marketing function in a large UK charity- Developing and implementing effective digital marketing strategies- Delivering a successful new website redesign, rebuild and launch for multiple complex audiences with a focus on accessibility and user need. - After 7 months from the website’s launch, seeing an 88% increase in website users, 4% more website donations, 138% increase in conversions for service users, and a 93% satisfaction rate for supporters.