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Laura Thomas is listed as Digital marketing | Strategy | Leadership | Continuous improvement at Arkyard, based in Skipton, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Laura Thomas.
Laura Thomas previously worked as Account Director at Arkyard and Senior Digital Engagement Manager at Christians Against Poverty. Laura Thomas holds Master Of Arts - Ma, History Of Art, 2:1 from University Of Glasgow.
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An accomplished, creative and empathetic leader with experience in senior digital marketing and communications roles. My insights-led approach has influenced organisational-wide strategies and continues to challenge the status quo through user-led design and continuous improvement. Key achievements include:- Pioneering the digital marketing function in a large UK charity- Developing and implementing effective digital marketing strategies- Delivering a successful new website redesign, rebuild and launch for multiple complex audiences with a focus on accessibility and user need. - After 7 months from the website’s launch, seeing an 88% increase in website users, 4% more website donations, 138% increase in conversions for service users, and a 93% satisfaction rate for supporters.
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- Nurture and maintain successful client relationships- Provide strategic recommendations for all service lines including paid media, website optimisation, organic digital channels and general digital strategy- Ensure collaboration and integration between service lines- Project manage client accounts, overseeing the delivery of strategies, major projects.
Bradford, England, United Kingdom
- Responsible for the development and implementation of the charity’s digital engagement strategy and all devolved channel strategies, including social media, SEO and PPC. - Lead the charity’s external-facing website optimisation programme as product owner.- Drive benchmarks and KPIs for digital marketing channels and identify opportunities based on user.
Bradford, England, United Kingdom
Responsible for managing the Visual Media team and workload across the department. Also project manager for larger communications projects.
Bradford, England, United Kingdom
Create design outputs (print and digital) for all parts of the charity using Adobe Creative Suite, coming up with new concepts and developing our existing brand assets.
A wedding stationery design studio with a particular focus on natural and textural elements and original artwork. As a small business, I managed all other aspects, from digital strategies to customer service.
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Laura Thomas works for Arkyard.
Laura Thomas is listed as Digital marketing | Strategy | Leadership | Continuous improvement at Arkyard.
Laura Thomas is based in Skipton, England, United Kingdom while working with Arkyard.
Laura Thomas has worked for Arkyard, Christians Against Poverty, and A Little Pigment.
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Laura Thomas holds Master Of Arts - Ma, History Of Art, 2:1 from University Of Glasgow.
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