At Doddl we create innovative and functional products that help children eat independently and are the perfect solutions for happy mealtimes. Recognised in industry awards and endorsed by Child Development Specialists, Occupational Therapists and Nutritionists, Doddl is designed and developed in Great Britain. Doddl cutlery now sells successfully across the world and receives outstanding customer reviews and with new products soon to launch, doddl HQ is an exciting place to be.As part of a strong, knowledgeable team, I am responsible for creating and delivering our ambitious Global Marketing strategy. This includes managing all of our retail and distributor partnerships across 35+ locations as well as leading the delivery of our marketing strategy across multiple regions.

We're creating and launch the inaugural Nationwide employer brand strategy to raise awareness of NBS as a destination employer among current and new, challenging, target markets. Developing everything from the research insights, messaging frameworks, EB pillars to the visual identity, in collaboration with our Marketing colleagues. We're working towards fully embedding the NBS employer brand both internally and externally across the candidate lifecycle from attraction, engagement through assessment and on-boarding with an aim to offer excellence in our candidate experience and ultimately build advocacy across our key markets. And whilst we do that, we're also:Delivering bespoke solutions for immediate, tactical challenges across NBS using content as a key lever.Defining the most appropriate digital solutions to integrate in to attraction and resourcing activity across Nationwide to help engage the best talent whilst working in collaboration with resourcing colleagues.Developing relevant, authentic content across our social media campaigns, digital platforms, blogs & speaker events, talent pool communications etc.Managing a full review of the NBS career site and associated platforms to identify both short-term fixes and comprehensive long-term solutions including seeking additional budget, engaging project sponsors and identifying the best resource within NBS.Understanding new complex audiences, managing key (and challenging) stakeholder relationships across a high-profile resourcing strategy whilst seeking budget and resource to support the right EB response.Identifying and introducing key agencies and vendors to help research, create and launch the NBS employer brand as well as help activate tactical attraction campaigns, with a key focus on building strong relationships whilst measuring ROI.Among other things....!

The launch of HSBC's Ring Fenced Bank - HSBC UK, with headquarters in Birmingham is one of the banks 9 global strategic objectives. Our role has been to build an effective employer brand proposition and attraction strategy to find, engage and attract the best talent to HSBC UK headquarters. Sitting outside of BAU this project has created a new opportunity for HSBC to approach the resourcing, candidate attraction and engagement in a new way, utilising innovation to deliver a successful campaign.As Attraction Strategy Leads we have taken accountability for managing the following:Creation of the HSBC UK attraction strategy - including overall project management of budget, research, creative development, media, content and execution.Development of the talent attraction project structure including formulating and managing 3rd party relationships.Representation of the HSBC brand - creating a new high impact recruitment campaign to sit comfortably alongside the HSBC UK consumer brand during the launch period of HSBC UK consumer brand in the UK market.Managing and reporting against ROI using data to drive decisions and optimising the campaign continually.Navigating the complex stakeholder network across HSBC - including the core project team, brand, internal HR stakeholders and HSBC senior management.Successfully driving new approaches to attraction within HSBC. Ensuring end to end consistency of candidate message from initial engagement through to on boarding to enhance the candidate experience.This has been a complex challenge due to the nature of the project, the audience engagement and the internal stakeholder groups involved - however we are proud to have successfully delivered against all objectives set at the beginning of the project.

Griffiths and Thomas Limited, is a boutique consultancy specialising in creating and executing Employer Brand strategies that directly impact a positive commercial outcome. Griffiths and Thomas have 30 years combined experience of working within the recruitment marketing, HR and employer brand industry, with extensive knowledge of developing, building and communicating class-leading employer brands through digital, social and traditional channels to multiple audiences. This is a consultancy that prefers working collaboratively, partnering with clients to deliver the most appropriate solutions whilst also offering the credibility, communication skills and leadership qualities to be effective at engaging and presenting to senior stakeholders at board level.

* Responsible for the research, development, management and execution of the bank's strategic approach to our Employer Brand with a primary focus on ensuring our Employee Value Proposition (EVP) is communicated consistently and in an authentic way to attract, convert, engage and retain the best talent. * Externally this involves marketing and branding communications to manage our reputation and build awareness of our opportunities, culture, vision and values ensuring we connect with a diverse audience across the Graduate and Professional markets, making sure the candidate experience is at the heart of everything we do. * Internally this includes policing, maintaining and enhancing the communication of our EVP across all internal channels - career mobility, referrals, recruitment, candidate communications and more.* Budget responsibility for global project budgets of €1m, plus regional budgets of €100,000+* Agency partner relationship management, ensuring all services purchased met the objectives of the global EB team and internal stakeholders.Achievements* Creation of a strategic approach to technology attraction within the global graduate program resulting in a 60% overall increase in hires and delivering a 20% increase in female hires.* Development and execution of the global professional hiring engagement strategy resulting in a an award for Best communication of the employer brand to the internal audience’ at the EBMA awards 2016.* Significant exposure to complex stakeholder groups across the bank - including Senior Global TA and Global HR exco members - ensuring full support on all projects - essential in embedding employer brand strategies across the organisation.* Delivery of a successful job share in a hugely challenging environment - Sarah Griffiths and I have exceeded expectations, working in a collaborative way to ensure the bank benefits from our combined knowledge and experience of over 30 years.

* Strategic Global Client Partner and Employer Brand specialist for key AMS clients.* Leading a team of Project Managers and multiple project specific specialists including digital, creative and media.* Creating and delivering effective, measurable and quality driven solutions for clients’ employer brand and recruitment marketing challenges globally, across the full cycle of attraction, engagement, on-boarding and retention including referral and internal mobility.* Responsibility for profitability, budget tracking, planning and reporting to the wider AMS Group.Senior stakeholder engagement, long term client relationship development and point of escalation for clients.Achievements* Deutsche Bank – Global graduate attraction campaign. Client management and project delivery of the complex primary year of Deutsche Bank’s global approach to graduate attraction.* Deutsche Bank – Management and delivery of professional employer brand projects. Initial scoping via strategic consultation sessions with senior client stakeholders and delivery of external employer brand initiatives, internal referral campaign and creation of direct sourcing tools for use across Talent Acquisition.* Atos – Management and delivery of graduate attraction campaign whilst i also developed the complex client relationship - from poor feedback and negative perception of the AMS service to buy in of additional AMS services, significant revenue growth, profit margin increase and full stakeholder engagement.

As a Lead Project Manager I work closely with Global Clients to understand their unique talent sourcing, employer brand and marketing challenges working with them to help develop a strategic approach that can help provide cost effective solutions in both the immediate and long term. I am responsible for the end to end delivery of projects that are developed to support the strategic approach both inside client businesses and within the external market. Some of the key responsibilities include senior stakeholder management and engagement, client and project profitability, project resource, supplier management and final project delivery. The range of challenges in talent sourcing and employer brand engagement & communications is vast and the landscape is ever changing. This means a continuously evolving role for me within EBMS, where I am challenged and where my skills and experience are constantly growing.

UK Graduate marketing lead for global organisation.Responsible for UK marketing strategy, end to end project management, stakeholder engagement and project delivery.

* Management of the alumni website including policing, brand imagery, content and copy.* Researched, designed and managed monthly alumni e-newsletter for the 30,000+ international alumni.Achievements* Launched and developed the MBS Alumni social media strategy* Led the creation of the new alumni brand - leading to a University brand review* Relationship manager for Global Alumni groups.

* Consulted and researched retention issues within the school and delivered detailed recommendations to improve retention – now successfully applied within the School. (Short contract)

* Management of full service provision to multi client portfolio * Acted as joint lead for the largest account in the agency * Pitched, won, managed and retained large financial graduate account. Successfully developing this complex client relationship.

* Management of the largest account in the Agency increasing margin year on year by developing a strong relationship with the client, developing media contracts, media buying effectively and up-selling (where appropriate) SMRS services and partner services. * Accountable for managing profitability of clients from forecasting, managing spend and margin level as well as final invoice chasing and debt collection.