With over 15 years of experience in the environmental and consumer sectors, I am a product development expert who is passionate about creating innovative and sustainable solutions for everyday challenges. As the CEO of Doddl Ltd, I lead the research, design, and development of the Doddl range, a line of ergonomic cutlery and tableware for children and adults. My mission is to champion parents to help solve everyday problems and give children the best opportunity to fulfil their potential, through smart and practical products that are easy to use.At Doddl Ltd, I manage the entire product lifecycle, from ideation to production to distribution. I also oversee the company's finances, operations, and partnerships, ensuring that we deliver high-quality products that meet the needs and expectations of our customers and stakeholders. Some of my achievements include securing multiple patents, awards, and certifications for the Doddl range, expanding our market presence and brand awareness in the UK and abroad, and establishing a strong and loyal customer base. I leverage my skills in product design, business planning, and supply chain management to ensure that Doddl is a leader in the industry, whilst being considerate of social and environmental impacts.