Laura Cohen

Laura Cohen Email and Phone Number

Director of Content Marketing @ InterVision Systems
Wheeling, IL, US
Laura Cohen's Location
Wheeling, Illinois, United States, United States
Laura Cohen's Contact Details
About Laura Cohen

From the beginning of my career, I have been passionate about using creative branding techniques and innovative marketing tools to help grow small, mid-tier, and top-tier businesses. With an extensive marketing background in startup, agency, and corporate environments, I now serve as a senior-level marketing and marcomm Director at InterVision. I enjoy analyzing products and markets and identifying customer motivations and sales trends to develop strategies that drive lead generation and significant sales growth.At InterVision, I work to bring a cohesive strategy to promote and launch our product solutions and to merge sales and marketing goals. Never satisfied with merely positive results, I strive to develop unexpected, creative campaigns that push the divisions I work with to new levels of success.In addition to my broad experience in writing and design for both print and digital media, including social media strategizing and deployment, I have assembled, trained, and supervised both sales and marketing teams.Strategies and techniques constantly change as marketers face new communications environments and challenges. As a quick-thinking, versatile marketing professional who prizes innovation and creative ideas, I evolve with the trends. My goal is – and always has been – to exceed every expectation in any position I hold.Brands : Consumer Packaged Goods, Financial Services, HealthcareKellogg/Keebler * McDonald's * Campbell V8 Splash * ConAgra * USPS * Visa * Discover * Morgan Stanley * Target * eBay * BP * Northwest Community Hospital * Delnor Hospital * Sears Holdings * Matthews International * LG ElectronicsSpecialties: Branding, strategy and identity. Fluency in Spanish

Laura Cohen's Current Company Details
InterVision Systems

Intervision Systems

View
Director of Content Marketing
Wheeling, IL, US
Website:
intervision.com
Employees:
520
Laura Cohen Work Experience Details
  • Intervision Systems
    Director Of Content Marketing
    Intervision Systems
    Wheeling, Il, Us
  • Intervision Systems
    Director Of Product Marketing
    Intervision Systems Sep 2022 - Present
    Chesterfield, Mo, Us
  • Hollister Incorporated
    Us Customer Marketing Lead
    Hollister Incorporated May 2021 - Sep 2022
    Libertyville, Illinois, Us
    Marketing Lead for Marketing Communications and Campaign Strategy across Channel, B2B and B2C
  • Lg Electronics
    Lead Content Strategy & Product Marketing
    Lg Electronics Aug 2015 - May 2022
    Seoul, Kr
    Based on my experience analyzing industries and spearheading successful marketing and marcomm programs to increase sales, I was hired to drive growth in LG’s Commercial Display Division by aligning marketing strategies and activities with strategic goals. After four years of success in that division, I was asked to lead the newly-launched marketing efforts of the LG Solar division.· Responsible for aligning marketing strategies and activities with the strategic and sales goals of both LG’s Commercial Display and Solar divisions· Develop strategy and tactics for marketing activities across multiple disciplines, including social media, brand awareness, content strategy, and lead generation· Direct marketing efforts to focus on ROI and positive results in both digital and traditional marketing channel planning and execution· Spearhead efforts to incorporate technology strategies to drive positive analytics and optimization toward a significant jump in lead generation· Selected to travel to Seoul to present the United States’ best practices in content strategy, creation, and optimization to the entire LG Global Marketing Team
  • Experian Automotive
    Sr. Marketing Manager, Product Content & Merchandising
    Experian Automotive May 2014 - Mar 2015
    Schaumburg, Il, Us
    Used my industry-evaluation skills to determine the why, what, and actual value of solving the market problem for the business. This customer-centric position involved analyzing the voice of the customer and using that feedback to develop content and marcomm that met business requirements and drove increased success.· Developed user stories and content/communications deliverables that solved market and customer problems· Adapted message and style from the C-Suite to Support· Created successful, enthusiastic buy-in for the product’s vision at all levels· Responsible for departmental marketing to support financial goals and objectives· Oversaw B2C marketing functions, including strategy development and implementation, lead generation, product launches, program execution, thought leadership, and sales engagement· Managed the development of integrated marketing campaigns and ad creative, including digital and print media· Managed media partners, oversaw SEO and organic growth· Managed the requirements for, production of, and publishing of all offers required for direct marketing and POS materials· Developed programs to increase lead and improve ROI and client retention· Evolved the social media and e-commerce strategy by developing successful campaigns and content marketing through multi-channels· Managed the development and implementation of marketing communications programs for the business unit· Leveraged data and analytics to drive decision-making and marketing effectivenessProject management skills utilizing Agile Marketing
  • The Popcorn Factory
    Director Of Marketing
    The Popcorn Factory Apr 2012 - Apr 2014
    Lake Forest, Il, Us
    Recruited by The Popcorn Factory to develop integrated omni-channel go-to-market plans across all traditional and digital/ecommerce/social marketing channels for consumer products & business services.· Member of the executive leadership management team, contributing to consecutive years of significant revenue, customer and profit growth, exceeding company goals for revenue · Spearheaded all aspects of branding, product development, packaging, marketing, insights/research, PR, and internal & external communications. Responsibilities in these areas included budgeting, ecommerce, marcomm, and digital strategies and deployment· Helped move the company away from the expensive need for printed/mailed catalogs to increased on-line marketing and sales· Managed, trained and nurtured a marketing team of 5 employees· Set clear objectives, priorities and measures to ensure business objectives were achieved and exceeded· Worked hands-on across diverse trade classes/sales channels, including department store, QVC, DRTV, direct-to-consumer catalogs, ecommerce and fundraising

Laura Cohen Skills

Online Marketing Digital Marketing Integrated Marketing Marketing Strategy Direct Marketing Online Advertising Multi Channel Marketing Market Research B2b Social Media Marketing Strategy Interactive Marketing Customer Acquisition Small Business Promotions Lead Generation Strategic Planning Leadership Retail E Commerce Tactics Management Analytics Marketing Email Marketing Crm Customer Relationship Management Business To Business

Laura Cohen Education Details

  • University Of Michigan
    University Of Michigan

Frequently Asked Questions about Laura Cohen

What company does Laura Cohen work for?

Laura Cohen works for Intervision Systems

What is Laura Cohen's role at the current company?

Laura Cohen's current role is Director of Content Marketing.

What is Laura Cohen's email address?

Laura Cohen's email address is la****@****ter.com

What is Laura Cohen's direct phone number?

Laura Cohen's direct phone number is +353184*****

What schools did Laura Cohen attend?

Laura Cohen attended University Of Michigan.

What are some of Laura Cohen's interests?

Laura Cohen has interest in 1993, Graduated From Chic, England, London.

What skills is Laura Cohen known for?

Laura Cohen has skills like Online Marketing, Digital Marketing, Integrated Marketing, Marketing Strategy, Direct Marketing, Online Advertising, Multi Channel Marketing, Market Research, B2b, Social Media Marketing, Strategy, Interactive Marketing.

Who are Laura Cohen's colleagues?

Laura Cohen's colleagues are Ben Miller, Joshua Hall, Derek Free, Nathaniel Rakel, Nathan Bayton, Antonio Cabriles, Jenna Mills.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.