Laura Cohen Email and Phone Number
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From the beginning of my career, I have been passionate about using creative branding techniques and innovative marketing tools to help grow small, mid-tier, and top-tier businesses. With an extensive marketing background in startup, agency, and corporate environments, I now serve as a senior-level marketing and marcomm Director at InterVision. I enjoy analyzing products and markets and identifying customer motivations and sales trends to develop strategies that drive lead generation and significant sales growth.At InterVision, I work to bring a cohesive strategy to promote and launch our product solutions and to merge sales and marketing goals. Never satisfied with merely positive results, I strive to develop unexpected, creative campaigns that push the divisions I work with to new levels of success.In addition to my broad experience in writing and design for both print and digital media, including social media strategizing and deployment, I have assembled, trained, and supervised both sales and marketing teams.Strategies and techniques constantly change as marketers face new communications environments and challenges. As a quick-thinking, versatile marketing professional who prizes innovation and creative ideas, I evolve with the trends. My goal is – and always has been – to exceed every expectation in any position I hold.Brands : Consumer Packaged Goods, Financial Services, HealthcareKellogg/Keebler * McDonald's * Campbell V8 Splash * ConAgra * USPS * Visa * Discover * Morgan Stanley * Target * eBay * BP * Northwest Community Hospital * Delnor Hospital * Sears Holdings * Matthews International * LG ElectronicsSpecialties: Branding, strategy and identity. Fluency in Spanish
Intervision Systems
View- Website:
- intervision.com
- Employees:
- 520
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Director Of Content MarketingIntervision SystemsWheeling, Il, Us -
Director Of Product MarketingIntervision Systems Sep 2022 - PresentChesterfield, Mo, Us -
Us Customer Marketing LeadHollister Incorporated May 2021 - Sep 2022Libertyville, Illinois, UsMarketing Lead for Marketing Communications and Campaign Strategy across Channel, B2B and B2C -
Lead Content Strategy & Product MarketingLg Electronics Aug 2015 - May 2022Seoul, KrBased on my experience analyzing industries and spearheading successful marketing and marcomm programs to increase sales, I was hired to drive growth in LG’s Commercial Display Division by aligning marketing strategies and activities with strategic goals. After four years of success in that division, I was asked to lead the newly-launched marketing efforts of the LG Solar division.· Responsible for aligning marketing strategies and activities with the strategic and sales goals of both LG’s Commercial Display and Solar divisions· Develop strategy and tactics for marketing activities across multiple disciplines, including social media, brand awareness, content strategy, and lead generation· Direct marketing efforts to focus on ROI and positive results in both digital and traditional marketing channel planning and execution· Spearhead efforts to incorporate technology strategies to drive positive analytics and optimization toward a significant jump in lead generation· Selected to travel to Seoul to present the United States’ best practices in content strategy, creation, and optimization to the entire LG Global Marketing Team -
Sr. Marketing Manager, Product Content & MerchandisingExperian Automotive May 2014 - Mar 2015Schaumburg, Il, UsUsed my industry-evaluation skills to determine the why, what, and actual value of solving the market problem for the business. This customer-centric position involved analyzing the voice of the customer and using that feedback to develop content and marcomm that met business requirements and drove increased success.· Developed user stories and content/communications deliverables that solved market and customer problems· Adapted message and style from the C-Suite to Support· Created successful, enthusiastic buy-in for the product’s vision at all levels· Responsible for departmental marketing to support financial goals and objectives· Oversaw B2C marketing functions, including strategy development and implementation, lead generation, product launches, program execution, thought leadership, and sales engagement· Managed the development of integrated marketing campaigns and ad creative, including digital and print media· Managed media partners, oversaw SEO and organic growth· Managed the requirements for, production of, and publishing of all offers required for direct marketing and POS materials· Developed programs to increase lead and improve ROI and client retention· Evolved the social media and e-commerce strategy by developing successful campaigns and content marketing through multi-channels· Managed the development and implementation of marketing communications programs for the business unit· Leveraged data and analytics to drive decision-making and marketing effectivenessProject management skills utilizing Agile Marketing -
Director Of MarketingThe Popcorn Factory Apr 2012 - Apr 2014Lake Forest, Il, UsRecruited by The Popcorn Factory to develop integrated omni-channel go-to-market plans across all traditional and digital/ecommerce/social marketing channels for consumer products & business services.· Member of the executive leadership management team, contributing to consecutive years of significant revenue, customer and profit growth, exceeding company goals for revenue · Spearheaded all aspects of branding, product development, packaging, marketing, insights/research, PR, and internal & external communications. Responsibilities in these areas included budgeting, ecommerce, marcomm, and digital strategies and deployment· Helped move the company away from the expensive need for printed/mailed catalogs to increased on-line marketing and sales· Managed, trained and nurtured a marketing team of 5 employees· Set clear objectives, priorities and measures to ensure business objectives were achieved and exceeded· Worked hands-on across diverse trade classes/sales channels, including department store, QVC, DRTV, direct-to-consumer catalogs, ecommerce and fundraising
Laura Cohen Skills
Laura Cohen Education Details
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University Of Michigan
Frequently Asked Questions about Laura Cohen
What company does Laura Cohen work for?
Laura Cohen works for Intervision Systems
What is Laura Cohen's role at the current company?
Laura Cohen's current role is Director of Content Marketing.
What is Laura Cohen's email address?
Laura Cohen's email address is la****@****ter.com
What is Laura Cohen's direct phone number?
Laura Cohen's direct phone number is +353184*****
What schools did Laura Cohen attend?
Laura Cohen attended University Of Michigan.
What are some of Laura Cohen's interests?
Laura Cohen has interest in 1993, Graduated From Chic, England, London.
What skills is Laura Cohen known for?
Laura Cohen has skills like Online Marketing, Digital Marketing, Integrated Marketing, Marketing Strategy, Direct Marketing, Online Advertising, Multi Channel Marketing, Market Research, B2b, Social Media Marketing, Strategy, Interactive Marketing.
Who are Laura Cohen's colleagues?
Laura Cohen's colleagues are Ben Miller, Joshua Hall, Derek Free, Nathaniel Rakel, Nathan Bayton, Antonio Cabriles, Jenna Mills.
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