Laura Cohen Email & Phone Number

Wheeling, Il, Us

Chesterfield, Mo, Us

Libertyville, Illinois, Us

Marketing Lead for Marketing Communications and Campaign Strategy across Channel, B2B and B2C

Seoul, Kr

Based on my experience analyzing industries and spearheading successful marketing and marcomm programs to increase sales, I was hired to drive growth in LG’s Commercial Display Division by aligning marketing strategies and activities with strategic goals. After four years of success in that division, I was asked to lead the newly-launched marketing efforts of the LG Solar division.· Responsible for aligning marketing strategies and activities with the strategic and sales goals of both LG’s Commercial Display and Solar divisions· Develop strategy and tactics for marketing activities across multiple disciplines, including social media, brand awareness, content strategy, and lead generation· Direct marketing efforts to focus on ROI and positive results in both digital and traditional marketing channel planning and execution· Spearhead efforts to incorporate technology strategies to drive positive analytics and optimization toward a significant jump in lead generation· Selected to travel to Seoul to present the United States’ best practices in content strategy, creation, and optimization to the entire LG Global Marketing Team

Schaumburg, Il, Us

Used my industry-evaluation skills to determine the why, what, and actual value of solving the market problem for the business. This customer-centric position involved analyzing the voice of the customer and using that feedback to develop content and marcomm that met business requirements and drove increased success.· Developed user stories and content/communications deliverables that solved market and customer problems· Adapted message and style from the C-Suite to Support· Created successful, enthusiastic buy-in for the product’s vision at all levels· Responsible for departmental marketing to support financial goals and objectives· Oversaw B2C marketing functions, including strategy development and implementation, lead generation, product launches, program execution, thought leadership, and sales engagement· Managed the development of integrated marketing campaigns and ad creative, including digital and print media· Managed media partners, oversaw SEO and organic growth· Managed the requirements for, production of, and publishing of all offers required for direct marketing and POS materials· Developed programs to increase lead and improve ROI and client retention· Evolved the social media and e-commerce strategy by developing successful campaigns and content marketing through multi-channels· Managed the development and implementation of marketing communications programs for the business unit· Leveraged data and analytics to drive decision-making and marketing effectivenessProject management skills utilizing Agile Marketing

Lake Forest, Il, Us

Recruited by The Popcorn Factory to develop integrated omni-channel go-to-market plans across all traditional and digital/ecommerce/social marketing channels for consumer products & business services.· Member of the executive leadership management team, contributing to consecutive years of significant revenue, customer and profit growth, exceeding company goals for revenue · Spearheaded all aspects of branding, product development, packaging, marketing, insights/research, PR, and internal & external communications. Responsibilities in these areas included budgeting, ecommerce, marcomm, and digital strategies and deployment· Helped move the company away from the expensive need for printed/mailed catalogs to increased on-line marketing and sales· Managed, trained and nurtured a marketing team of 5 employees· Set clear objectives, priorities and measures to ensure business objectives were achieved and exceeded· Worked hands-on across diverse trade classes/sales channels, including department store, QVC, DRTV, direct-to-consumer catalogs, ecommerce and fundraising