Laura Connell Email & Phone Number

• Manage a large portfolio of DMO accounts ensuring consistent client satisfaction and product utilization.• Exercise autonomy in day-to-day account management, interfacing with Director and VP-level contacts to advocate for customer needs.• Develop integrated solutions by understanding customer goals, needs, and key stakeholders.• Coordinate resources across departments to meet customer needs and provide proactive coaching on product use.• Conduct presentations and serve as the primary post-sale point of contact, ensuring successful product adoption.• Monitor customer health metrics, gather feedback, and identify engagement opportunities and potential churn risks.Key Skills:Communication, Customer-Centricity, Problem-Solving, Relationship Building, Time Management, Product Knowledge, Data Analysis, Upselling, Onboarding & Training, Renewal Management, Influence, Adaptability.

Greenville-Spartanburg-Anderson, South Carolina Area

• Manage all aspects of production for brand and social media videos for Ridgid and Ryobi brands, including pre-production planning, shoot-day execution and post-production coordination.• Serve as primary point-person between marketing and video departments for brands/products under my segments, collaborating with marketing and product management teams, directors and creative team, video crew, support teams, and editing departments and partners.• Led production of more high-profile, high-priority projects to ensure the most effective collaboration and attention to detail were attained.

Greenville, South Carolina Area

• Oversaw leisure travel marketing efforts for award-winning, tourism brand: Yeah, that Greenville, collaborating with agency partners to develop innovative and interruptive campaigns across a variety of mediums.• Served as the primary point-person between VGSC and PR partner, managing a highly successful PR program, providing strategic insights to enhance overall program. Was also in charge of gathering, pulling and reporting PR analytics. Additionally, planned 2 large-scale media events.• Collaborated on budgets for leisure marketing and PR efforts to ensure adherence to yearly organizational budget.• Worked closely with research partners to gain insights to inform and implement in marketing and PR programming.• Worked on 39 award-winning projects, including a platinum award from Hospitality Sales and Marketing International and the prestigious ESTO Destiny Award from the US Travel Association.• Served as an editor and contributing writer for the yearly Official Visitor’s Guide to Greenville, SC, which won multiple awards, including best visitor’s guide in the country by the US Travel Association.• Working with web development partner, redesigned an all-new website and continued to update CMS, writing, designing, and adding new content.• Acted as a primary administrator of the digital asset library, and administered training on the system.• Planned and executed annual meeting party for over 300 members and partners of the organization.• Managed merchandise program including sourcing, coordinating design, determining pricing online store and resale. Worked in e-store platform manage products. Managed relationship with warehousing including contract writing and negotiation. Brokered relationship with outside resale partners.• Other duties including assisting in local and state grant writing, annual report writing and design, and and group sales marketing efforts.

Greenville, South Carolina Area

Greenville, South Carolina Area

•Served primarily as the Marketing Coordinator and also assists executives with administrative support when needed.•Worked closely with Marketing Manager and SVP of Partnerships and Marketing to execute marketing projects, events, and help manage partner relationship and programs.•Responsible for aggregating content for and creating the bi-weekly company newsletter distributed to 1000+ employees.•Coordinated the creation of marketing materials such as collateral, press releases, and partner and customer email campaigns.•Created marketing materials including project management, art direction and copywriting.•Planned and managed Tolt’s first annual Customer Advisory Council Summit for C-level client executives to network and share valuable insights with our executive team. The event included a mediator, general sessions, two dinners, a private bourbon tasting, and an outing to Keeneland Racecourse in a corporate suite.•Assisted in execution of a 3-day sales conference with 200 attendees and a 2-person event team. The event included general sessions, breakout sessions, two dinners, and a partner expo. •Supported 7 executives with various tasks such as executive business reviews, corporate communications, expense reporting, presentations, and project management.

Greenville, South Carolina Area

•Served as the primary liaison between clients and agency.•Effectively managed workflow of creative campaigns including print, digital, email, radio, and video production.•Kept appraised of clients’ products and services, competitive set, and target audience.•Analyzed client data and created action plans for assignments.•Provided strategic direction in the form of creative briefs and other documents.•Created timelines and ensured consistent adherence to established deadlines.•Provided clear and concise direction to creative, media, and production staff and effectively represented their perspective to clients.•Quickly and accurately conveyed client changes and feedback to other team members.•Reviewed, evaluated, and critiqued creative ideas and output, ensuring that the work met brand and project objectives, client demands and agency quality standards.•Cultivated various vendor relationships.•Assisted with interviewing and training of new team members.•Prepared client billing and oversaw account budgets and administration.•Provided a weekly in-market summary of competitive wireless creative campaigns.•Sought out opportunities for, and implemented improvements to team processes when necessary. •When account supervisor was on medical leave, took on various supervisory tasks to ensure consistent attention was given to client needs.

Greenville, South Carolina Area

•Promoted to full-time Production Assistant position after only 6 weeks of summer internship. •Responsible for trafficking and coordination of TV and radio spots, updating media summaries with traffic information, and coordinating traffic details with media team; scripting and production of spots to meet the needs of client and vendor.•Expedited ad proofs for review, revisions, and approvals; copywriting and proofreading of all client materials and collateral.•Worked closely with both media and creative/production teams and maintained various reporting documents, ensuring accurate vendor invoicing.

Greenville, South Carolina Area

•Assisted with various creative and production tasks in a busy marketing agency including organizing and filing invoices, billing, and managing tracking spreadsheets.

Charleston, South Carolina Area

•Used acute communication and organizational skills to assist in operations of busy medical office.•Managed multi-line phone system and effectively directed calls to appropriate staff.•Responsible for appointment scheduling for five (5) orthopedic surgeons as well as three (3) physician's assistants.

Ba, Communication Studies

Activities and Societies: Kappa Delta Sorority, IPTAY, Student Alumni Association

Education record

Activities and Societies: Interact Club, Beta Club, Teacher Cadets, Pickens County Youth Board