Laura Barker Email & Phone Number

San Francisco, California, Us

• Lead global design team, delivering data-driven, high-impact ad and email campaigns for travel customers• Oversee brand strategy, enhancing web presence, SEO, and A/B testing, driving site engagement• Direct sales material creation, ensuring alignment with strategic goals across channels• Optimize marketing operations, improving lead management and campaign efficiency in Salesforce• Drive email marketing team success, developing campaigns that increase customer loyalty and conversions• Mentor marketing team members, fostering growth and enhancing overall team performance• Serve as Scrum Master, streamlining processes and accelerating project timelines• Provide creative direction for video content, ensuring alignment with brand and marketing goals• Collaborate cross-functionally to enhance user experience and maintain brand consistency on all product platforms• Share strategic insights with c-staff, influencing decisions and driving growth• Contribute thought leadership through blogs, webinars, and industry speaking engagements• Advise on digital marketing best practices, supporting contractors and ensuring high-quality outputs• Assess new creative product offerings and collaborate with product and product marketing teams to bring them to marketAccomplishments:• Innovated Ad Strategy: Introduced witty, cheeky messaging in B2B campaigns, boosting performance and lead generation

San Francisco, California, Us

• Develop compelling, memorable, and on-brand design solutions to drive marketing communications effectiveness.• Collaborate with executives and managers to establish strategic goals and objectives, aligning creative initiatives with business objectives.• Lead creative tests for new business initiatives, pilot programs, and regional rollouts, making recommendations and implementing adjustments based on results.• Define and iterate on standard operating procedures related to design processes, improving efficiency and effectiveness.• Facilitate creative A/B test plans and communicate results to inform strategic decision-making.• Lead and mentor a team of designers, interns, and contractors, providing actionable feedback and insights for professional growth.• Balance business goals with team workload and deadlines to drive productivity and efficiency.• Present ideas, information, and results to key stakeholders, fostering collaboration and alignment.• Serve as acting product manager for creative services, overseeing project development and delivery.Accomplishments:• Won our first-ever award for our ad design services, recognizing the team's exceptional creativity and effectiveness in delivering impactful advertising solutions.• Led the redesign of the Sojern brand in preparation for the company's 15-year anniversary, enhancing brand identity and recognition.• Successfully transitioned the website from WordPress to Webflow, improving website performance and saving over $50k.• Automated creative refresh email reminders, saving 243+ hours of internal team time and improved customer NPS scores.• Proposed, tested, and implemented a new paid creative solution to drive ancillary revenue, contributing to company growth and profitability.

San Francisco, California, Us

• Directed the ideation, prioritization, design, and approval process for all creative production and testing, ensuring alignment with business objectives.• Optimized creatives for engagement, driving improved campaign effectiveness for customers.• Defined and iterated on SOPs related to design, streamlining processes, and enhancing efficiency.• Managed a global team of designers, fostering collaboration and driving team success.• Presented A/B test learnings and design best practices through webinars, blogs, and whitepapers with external stakeholders.• Maintained social media and established KPIs to measure effectiveness.• Iterated on creative offerings for customers, driving innovation and meeting evolving customer needs.• Served as a member of the DEI Counsel, contributing to a more inclusive and equitable workplace.Accomplishments:• Initiated a more inclusive and robust parental leave benefits program, resulting in benefits for non-birthing parents and increased leave time for paternity and birthing parents.• Implemented a bulk creative process that reduced creative build time from 18 to 2 minutes.• Transitioned customers from static ads to HTML5 creative, resulting in a 4,000% increase in conversions.• Introduced a templated design system that accelerated the HTML5 design process by 20 minutes.• Developed career path for the team, providing growth opportunities and fostering talent development.• Established robust reporting systems for social media, team productivity, and customer creative eligibility, improving decision-making and performance tracking.• Created the framework for a company-wide mentorship program, resulting in improved company culture scores on quarterly employee engagement surveys.• Consistently achieved the highest participation rates for webinars and ranked as the second most attended webinars in the company's history, surpassed only by webinars featuring industry giants like Google and Facebook.

Chico, Ca, Us

• Preserved and enhanced the reputation and quality of the Digital Marketing for Executives Professional Development Program through strategic review of executive education noncredit courses.• Provided valuable course feedback to enhance the program's value for the professional business community.• Offered expert guidance to faculty and students through occasional classroom visits, forums, and conferences.• Contributed with relevant real-world business examples and connected them with academic training, ensuring program relevance and benefit.• Participated as a speaker, mentor, and webinar host, contributing to the program's goals and objectives.

Schuyler, Nebraska, Us

• Directed and executed all marketing collateral, including digital display ads, SEM, landing pages, website graphics, wireframes, email campaigns, environmental graphics, flyers, brochures, banners, mailers, and forms from concept through completion.• Ensured all materials adhered to brand guidelines and provided education to colleagues on brand standards when necessary.• Developed and maintained email templates, ensuring consistency and effectiveness of email campaigns.• Updated the website to ensure accuracy and consistency of information across all platforms, including web content, social media, print materials, and signage.• Managed vendor relationships, including obtaining quotes, preparing files for print, and overseeing production to delivery.• Analyzed the performance of email and marketing campaigns, conducting A/B testing and staying abreast of changes and trends.• Managed social media content and marketing campaigns across multiple platforms, including Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn.• Developed and maintained a social media calendar, established KPIs, and analyzed campaign performance and user engagement.• Monitored online ratings and responded accordingly, maintaining a positive brand image.• Researched and collaborated with social media influencers, identifying trends and topics relevant to the company.• Created aggressive yet attainable goals, contributing to the strategic vision of QC Supply.Achievements:• Created a robust co-op marketing strategy, resulting in a 782% increase in program revenue compared to the previous year (from $17k to $150k).• Developed an organic Pinterest marketing strategy, resulting in a 6,344% increase in organic monthly pin views and a 4,136% increase in monthly engagement.• Produced engaging social media content, increasing the monthly new follower average by 470% (from 10 to 57) and boosting social media monthly content reach by 325% (from 20k to 85k).

Lincoln, Nebraska, Us

• Directed the Graphic Design/Web Development department, providing leadership, training, and ongoing feedback to drive team success.• Managed the creation of creative assets and page layouts, ensuring alignment with brand standards and marketing objectives.• Devised and executed comprehensive strategies for web SEO/SEM, Google AdWords, Analytics, online re-marketing, and display advertising campaigns, resulting in increased online traffic to the company's websites.• Oversaw the maintenance of company websites, including graphics, HTML, and product management, optimizing functionality and user experience.• Analyzed and reported on the performance of all digital marketing campaigns, achieving and exceeding set goals.• Monitored and optimized inventory and marketing performance on marketplace websites such as Amazon, Newegg, eBay, Sears, and Walmart.• Cultivated and managed the company's social media presence across various platforms, engaging with followers and driving brand awareness.• Evaluated and collaborated with social media influencers to amplify brand reach and engagement.• Stayed updated on new technologies and trends in digital marketing, keeping XOTIC PC at the forefront of development.Achievements:• Increased average time spent on the website by one minute.• Optimized Amazon ad reach without increasing advertising spend, resulting in a 4,186% increase in impressions and reduced the ACoS by 75%.• Restructured and redesigned remarketing campaigns, resulting in a 78% decrease in CPA (from $160 to $35.75) by making them more actionable and relevant to the audience.• Developed a targeted SEO keyword strategy that improved website ranking from pages 3, 7, and 10+ on Google search to appearing on page one.

Perth, Perthshire, Gb

• Spearheaded the development and maintenance of branding initiatives in the U.S., ensuring consistency and alignment with corporate standards.• Facilitated cross-functional meetings, fostering collaboration and innovation across regions.• Managed a comprehensive suite of marketing channels, including website management, photography, blog content, social media engagement, how-to videos, email campaigns, trade show coordination, market research, promotions, and campaigns.Achievements:• Received the prestigious internal Barry Award for pioneering cost-saving measures and enhancing production efficiency, demonstrating a proactive approach to driving organizational success.• Successfully negotiated a significant reduction in the cost of a global project management system, resulting in savings of over 48% compared to the original price, showcasing strong negotiation skills and financial acumen.

Omaha, Nebraska, Oo

• Designed and developed websites and landing pages for all 21 car dealerships, enhancing online visibility and customer engagement.• Implemented weekly updates to website specials, ensuring timely promotion of dealership offers and incentives.• Led the creation and maintenance of new branding initiatives for Baxter Auto, enhancing brand identity and recognition.• Designed and coded email campaigns, leveraging creative strategies to drive customer engagement and conversion.• Pioneered innovative approaches to online customer engagement, contributing to enhanced brand loyalty and market presence.• Produced and edited walk-around videos, enriching the online shopping experience and showcasing vehicle features.• Collaborated with the Marketing Manager to maintain consistent branding across all channels, ensuring brand integrity and alignment with strategic objectives.

Cedar Rapids, Ia, Us

• Spearheaded the development and implementation of website content, optimizing user experience and engagement.• Collaborated closely with the sales team to create impactful marketing materials, driving revenue growth and brand visibility.• Orchestrated the fulfillment of digital media campaigns, maintaining detailed records and conducting thorough research to optimize campaign performance.• Leveraged a diverse skill set including Photoshop, SEO, display ads, ad servers, and social media platforms to maximize brand exposure and engagement.• Produced marketing, design, and video assets for prominent radio stations including KLIN, B107.3, Froggy98, red945, and 105.3 WOW FM, ensuring brand consistency and quality.• Captured compelling event and concert photos for individual radio stations, enhancing promotional efforts and community engagement.• Spearheaded the creation of the red945 brand and marketing materials, leading to the acquisition of over 1,500 social media followers within the week of launch, effectively establishing a strong online presence and fostering community engagement.

Papillion, Nebraska, Us

• Collaborated closely with the Director of Training and Development and the Vice President to spearhead creative initiatives.• Led multifaceted design projects including web design, logo creation, brochure layouts, webinar flyers, and business cards, ensuring brand consistency and quality.• Managed the entire design process from concept to completion, including photo retouching, job site photography, and vehicle wraps.• Actively supported Foundation Supportworks' dealer network across North America, elevating their branding and design materials to enhance market presence and drive growth.

Flower Mound, Tx, Us

• Produced and designed weekly circular layouts for Pamida, ensuring visual consistency and brand integrity.• Conducted meticulous proofreading of circular pages to maintain accuracy and quality of content.• Utilized advanced photo editing techniques to enhance visual elements and optimize product presentation.• Managed the procurement and placement of photo orders, coordinating with vendors to meet project requirements.• Provided creative direction for photo shoots, ensuring alignment with branding and marketing objectives.• Facilitated efficient file preparation and submission to printers, ensuring timely production and delivery.• Acted as a liaison between buyers, photography department, and advertising department, facilitating clear communication and addressing project needs or reshoots promptly.

Lincoln, Nebraska, Us

• Orchestrated the design, layout, and proofing of catalogs, ensuring accuracy and visual appeal to drive sales.• Directed and photographed models for apparel photography, creating compelling visual assets for marketing campaigns.• Applied advanced photo editing techniques to color correct and retouch images, maintaining brand consistency and quality.• Developed engaging PowerPoint presentations to effectively communicate key messages and drive engagement.• Designed impactful Facebook promotions, leveraging social media to expand brand reach and engagement.• Produced comprehensive event materials including tickets, posters, and maps, ensuring cohesive branding and clear communication of event details.• Crafted visually stunning magazine ads, vehicle wraps, package inserts, product labels, and boxes to enhance brand visibility and product promotion.• Collaborated with product managers on catalog spreads, aligning design with product messaging and marketing goals.• Managed the prepress process and received vendor quotes, ensuring timely production and cost-effective solutions.• Provided training and guidance to new hires, fostering a collaborative and supportive team environment.

Madison, Ct, Us

• Produced dynamic newspaper ads and magazine layouts, optimizing visual impact and reader engagement.• Designed captivating covers for newspapers and magazines, ensuring alignment with editorial content and brand guidelines.• Managed the prepress process, meticulously preparing files for print production to maintain quality and accuracy.• Provided valuable feedback to the web design collaboration team, fostering effective communication and collaboration to enhance online presence and user experience.

• Conceptualized and designed promotional materials to enhance brand visibility and engagement.• Executed website updates, ensuring seamless user experience and up-to-date content.• Applied advanced photo retouching and image color correction techniques to maintain visual consistency and quality.• Contributed to website design projects, leveraging creative vision and technical skills to optimize online presence and user interaction.

Bachelor Of Fine Arts, Graphic Design

High School Diploma, General Education