Laura Deaton Email & Phone Number

Oakland, California

Using a rapid engagement strategy to grasp key financial and operational challenges, Full Glass focused on creating immediate and measurable outcomes for nonprofit and philanthropic clients. Full Glass specialized in steering organizations through key transitions, including leadership gaps, challenging financial times, or key growth phases. When needed, Full Glass also led the successful recruitment and hiring process to supplement the existing leadership team and take the organization to its next level.A Sampling of Clients:• American Civil Liberties Union – Executive & Legal Search, Community Engagement• Big Bend Homeless Coalition – Strategic Planning, Executive Coaching, Staff Team Building• Boys and Girls Clubs of the Big Bend – Board and Staff Development• Charleston Breast Center – Interim Leadership, Transition Planning, Executive Search• Charleston Promise Neighborhood – Start-Up and Operational Leadership• Charleston Symphony Orchestra – Interim Leadership and Transition Planning• Coastal Community Foundation – Community Engagement• Hospice University – Strategic Business Planning• Movement Advancement Project – Policy Research and Reporting• Teachers’ Supply Closet – Board and Staff Coaching• Treasure Coast Hospice – Strategic Planning• YWCA of Greater Charleston – Interim Leadership, Strategic Planning

Online

Taught a "Catalyzing Community Change" class for the Masters in Leadership program. Responsible for course design and facilitation of a masters-level leadership course and learning community. The strengths-based curriculum incorporates leadership perspectives from a variety of texts including The Practice of Adaptive Leadership (R. Heifetz, et al.), Theory U (C. Scharmer), and The World Café (J. Brown, et al). Relying heavily on experiential learning, the course gives students a new toolkit aimed at creating significant, sustainable, long-term community improvement. Students, many of whom are seasoned executives, consistently rated this course as a career- and life-changing learning experience.

Oakland, California

Provided overall vision and leadership for a grassroots youth development and mentoring organization. Recruitment and development of an engaged and diverse Board of Directors, staff, and volunteer team to ensure the delivery of high quality services to at-risk youth and families. Responsible for implementation of all aspects of management and day-to-day operations. Served as primary external voice and champion for organization. Emphasis on building key community relationships for sustainability and service growth.

Burlingame, California

Responsible for client services, governmental affairs, and provider relations in a $6.2M health services organization. Direct P & L responsibility for all center and community-based children’s early intervention services (birth to three), adult day services and seniors programs employing over 100 occupational therapists, physical therapists, speech pathologists, psychologists, care coordinators, and direct care staff. Implemented a new funding model for children’s services that allowed it to rapidly triple the number of children it could successfully serve. Created a comprehensive trends analysis with strategic program recommendations which was adopted by the Board and served as the foundation for the creation of the Niall P. McCarthy Center for Children & Families and the subsequent expansion of services to children ages 3-5 via the Learning Links Pre-School.

Cupertino, California

Responsible for developing and leading the integrated marketing and communications strategy for Silicon Valley-based B2B high technology startup company within the Ricoh Company Ltd. of Japan family. Lead responsibility for all marketing communications activities for full product line. Managed in-house and outsourced team of writers, editors, and graphic designers, and marketing specialists focused on local, regional, and national trade show/conference management and representation, printed collateral (i.e. product brochures, data sheets), direct marketing materials (i.e. letters, html email blasts), and sales tool development (i.e. sample mailers, cold-calling scripts). Created an analyst relations program, resulting in 13 confirmed analyst references across several key industries in just 6 months.

San Francisco, California

Responsible for all tactical implementation and strategic marketing communications for an early stage e-commerce and infrastructure start-up in emerging consumer and B2B markets. Primary responsibility for analyst and media relations (press releases, media outreach, follow-up) as well as lead responsibility for advertising (vendor coordination, collateral generation, placements), and marketing (trade shows, event sponsorships, viral Web-based consumer marketing). Placements in top-tier print publications including Upside, Red Herring, USA Today, Time magazine, and PC Magazine (coverage results available). Broadcast placements in top local markets, as well as syndicated national and international broadcast and radio coverage.

San Francisco, California

Responsible for leading national communications department of a $2.1 million medical research foundation. Directed all communications functions, including public relations, media relations, customer service, marketing, internal and external communications. Led a team of 6 full time public relations, customer relations, and marketing staff. Responsibilities included: department management, budgeting, and strategic planning; media relations; writing and editing quarterly newsletter with a circulation of over 50,000, designing annual national public awareness campaigns; establishing alliances with pharmaceutical and equipment manufacturers; designing national annual omnibus marketing survey. Developed key public policy position statements on controversial issues for media and customer positioning, including medical marijuana use, stem cell research, more.

Cincinnati, Ohio

Solely responsible for directing $1.5 million healthcare and advocacy organization in all aspects of management and day-to-day operations. Directly supervised all program and management staff providing information and referral, crisis intervention, family support and vouchered reimbursement programs, adult education and training, housing, and special education services. Moved agency from five years of revenue deficit to revenue excess in less than 8 months through the development of annual appeal and major donor programs, Medicaid waiver programs, and federal HCBS waiver programs.

Jd, Law

B.A., Psychology

Activities and Societies: Psi Chi, Phi Beta Kappa

High School Diploma