Laura Smith Email & Phone Number

Burlington, Vt

Marketing Manager partnering with business development team to enhance marketing communications to our customers and partners in the new space economy. Showcasing Benchmark's launch history, technical capabilities and launch solutions through engaging content to key audiences across media channels.Accomplishments during my first year in this role include:-Managed developers to reimagine and launch company website and tracked continued maintenace-Launched two innovative products, A COLA Avoidance Kit and Metal Plasma Thruster system with 360 marketing campaigns-Organized our brand presence, messaging and staffing for fifteen industry events-Collaborated with PR consultant to publish 13 prominent media activities including press releases, executive interviews, speaking ops, technology Q&As, over 25 web articles and more-Built company asset library including product photograph, leadership team headshots, event photography and other visuals-Redesigned company overview slides and other critical sales collateral -Increased key data sheet download metric by 50% YOY through-Nearly doubled LinkedIn Follower count, increased unique visitors by 1,229% and page views by 1,160%-Created annual budget based on strategic objectives and tracked and maintained spend below projected cost estimates

Middlebury, Vt

Middlebury, Vt

Manage product launches and strategic marketing campaigns

Middlebury, Vt

Orchestrate new product rollout through collaboration with Marketing, Production and Sales Team. Project Management of the Marketing Team, Aqua ViTea Spirits. Initiate company wellness programs, event planning and execution, joint venture management. General support of leadership team initiatives.

I am Yoga Alliance certified and insured. I currently teach at Studio Bliss in Rutland, VT and Fair Haven Fitness in Fair Haven, VT.

Burlington, Vermont Area

Executed high-profile projects for the President’s Office • Spearheaded project management for the University’s annual Commencement Ceremonies and associated social events• Orchestrated and staffed critical Presidential Events with the Presidential Events Coordinator, including private affairs at the President’s residence, the annual UVM Legislative Summit, receptions for the Board of Trustees, as well as numerous banquets, lectures, award ceremonies, and memorial services• Researched and implemented new technology and process solutions for the President’s Office staff• Administered key technology utilized for event management, campus feedback, nomination processes, senior leadership searches, and data collection, Lime Survey. Acted as the University’s expert in this tool.• Designed print and online marketing materials for events including invitations, flyers and basic web design and information architecture• Rehabilitated social media accounts for Presidential Events and Academic Ceremonies

Burlington, Vermont Area

Provided operational support to Vice President for Executive Operations and Chief of Staff while independently managing independent notable projects• Pioneered the University’s Administrative Unit Review program, to assess quality, efficiency, and effectiveness of units to stimulate program planning and improvement• Coordinated distinguished campus events such as the 2012 Presidential Installation, May and December Commencement Ceremonies, and Convocation• Planned and executed lectures and events sponsored by the President’s Office, including Al Gore, Salman Rushdie, Michael Pollan, Elizabeth Kolbert and Anne Fadiman, as well as numerous receptions, dinners, award ceremoniesand memorial services• Corresponded with influential internal and external figures on behalf of the Vice President. Fielded phone calls from students, parents, faculty, staff and the community on a daily basis and in times of crisis.• Designed and managed campus-wide UVM Announcements & Events weekly email newsletter. Assisted with determining appropriate content and presentation and conducted analytics.• Coordinated President’s Burack Lecture Series. Maintained positive relationships with faculty hosts and guest lecturers, responsible for advertising and promotion, reviewed and updated web content and process documentation and reconciled expenses.• Mentored and supervised Executive Offices Student Staff including interviewing, hiring, team development, scheduling, project management, and professional development • Managed annual President’s Awards process and staffed Selection Committees• Partnered with Board of Trustees Office to provide ad hoc support • Provided administrative support for Vice President, including detailed meeting scheduling, event planning, phone screening, expense reconciliation, document handling and assistance with supporting the President• Independently implemented new technology and operational solutions for Executive Offices

Co-founded a sustainable apparel line. Led all design, product development andmarketing initiatives including utilizing emerging online technology, social media,direct mail, email and loyalty programs as part of the sales and outreach process.Managed customer service and public events.

I supported the Executive Vice President of Human Resources and worked with closely with her team of Vice Presidents and Directors. I managed several projects, generated and maintained content for the HR section of the Intranet, managed the department finance budget, planned events for the Headquarters staff, and performed numerous daily organizational tasks.