Laura Di Carlo Email & Phone Number

Exeter, England, Gb

London Area, United Kingdom

United Kingdom

Greater New York City Area

London, United Kingdom

Oxford, United Kingdom

I get the difficult projects launched and always with a smile on my face. I love challenging environments and working with new people. Clients: WediDepot: A six week project developing the marketing plan and implementing it. The role included content creation, social, copywriting, designing the loyalty scheme and customer email journey.Vodafone Cloud and Hosting Services: My remit was broad, digital campaigns, internal communications, social, content creation, sales enablement and events. The highlight for me was completing the first Cloud Barometer and supporting campaign. Positive Image: This was the biggest event I have managed to date, five events across the globe in five weeks. I project managed the preparations including, content, delegate management, executive briefings and budgeting. Vodafone Global Enterprise: I ran the go to market work stream for the hero product launch globally. I devised the marketing strategy, secured funding, ran agency pitches and implemented the campaign which included print, digital, content creation, social and internal communications.

Milton Keynes, United Kingdom

A corporate planning role devising the strategy for key retail campaign periods. The role includes responsibility for campaign proposals, campaign plans and post campaign analysis. A key output of the role was to produce recommendations for the Homebase board of directors and ensuring senior stakeholder across the entire business were on board.

Reporting into the Head of Mobile Marketing the role is responsible for ATL and BTL marketing activity for the launch of LG smartphones using; press, digital, OOH, TV, social media, PR, and experiential to drive sales.

Working as an in-house consultant I worked with Vodafone’s Business-to-Business partners to create annual marketing strategies to drive demand generation.

Reporting to the Sales Director, I created and implemented the marketing plan and activity calendar for UK, Europe & Asia Pacific cargo sales region.

Reporting to the Head of Prospects led the delivery of high quality integrated marketing campaigns across a wide variety of marketing channels to drive revenue and increase brand awareness.

Based in the acquisition team I was responsible for the delivery of integrated marketing campaigns to recruit new supporters.

Project management of brand and acquisition campaigns. During this time, I successfully achieving my objectives and was promoted to the role of Marketing Communications Officer.

Education record

Education record

B.A. (Hons)