Laura Hanlon

Laura Hanlon Email and Phone Number

Marketing Director and Copywriter @ FEI, Inc.
valley city, north dakota, united states
Laura Hanlon's Location
Valley City, North Dakota, United States, United States
About Laura Hanlon

My career experience spans from working in advertising agency to working in larger, multi-location businesses. Regardless of whether those businesses are private, non-profit or public, my focus has always remained on outstanding professionalism and results. I am a self-directed individual, but am also an effective mediator when collaborating ideas from several groups. I work hard to ensure my work always stays in line with the strategic plans and objectives for the organization. I am very loyal and hard-working, able to adapt to the changing needs of the marketplace and the changing technologies used there by consumers and businesses alike.My accomplishments include customer communication and retention during difficult changes. In all cases, we were able to exceed projections, conversions were far above industry averages and customer satisfaction was maintained at a very high level.I enjoy new challenges, learning about emerging technologies and traveling unconventional paths to get to a destination. I love what I do and look forward to new opportunities every day.

Laura Hanlon's Current Company Details
FEI, Inc.

Fei, Inc.

View
Marketing Director and Copywriter
valley city, north dakota, united states
Website:
feiinc.com
Employees:
32
Laura Hanlon Work Experience Details
  • Fei, Inc.
    Marketing Director
    Fei, Inc. Nov 2018 - Present
    Valley City, North Dakota
    Perform marketing for a wholesale distributor with four main distribution points across the western half of the United States. Manage a marketing team consisting of designers, web managers, copywriters and event coordinators to help build brand awareness, broadcast product information and develop customer communications to achieve company goals.
  • Spader Business Management
    Marketing Specialist
    Spader Business Management Feb 2016 - Jun 2018
    Sioux Falls, South Dakota
    My responsibilities included overall communications regarding Spader programs whether that be in print, online or through the use of another medium. As Marketing Specialist, I was responsible for website content, trade publications, email updates and promotions, brand awareness and consistency, and other marketing communications.
  • Home Federal Bank (Hffc)
    Marketing Communications Strategist
    Home Federal Bank (Hffc) Sep 2015 - Feb 2016
    Sioux Falls
    Developed content for a variety of promotional and informational channels including print, online, broadcast, etc.
  • Home Federal Bank (Hffc)
    Marketing Specialist
    Home Federal Bank (Hffc) Jan 2012 - Sep 2015
    Sioux Falls
    Was responsible for the development and implementation of a variety of campaign elements to support department objectives and strategic goals of the bank. This included developing newsletters, advertisements, direct mail pieces, digital messaging, iPad apps and other promotional pieces. I worked with a variety of outside vendors for printing, specialty advertising, creative consulting and more while preserving the Home Federal brand.
  • Self-Employed
    Marketing Specialist
    Self-Employed Jan 2010 - Jan 2012
    Yankton, Sd
    Worked with a variety of clients on a freelance basis, including work for medical, non-profit, retail, business-to-business and publishing organizations. Utilized my skills in advertising and graphic design and consulted on creative initiatives.
  • Mount Marty College
    Director Of Marketing
    Mount Marty College 2007 - 2010
    Yankton, South Dakota
    Created, supervised and managed the advertising and promotional messages for the college's three campuses, including graduate programs. Performed a majority of the publishing tasks in-house while also strategically utilizing outside vendors.
  • First National Bank Of Omaha
    Director Of Marketing
    First National Bank Of Omaha Feb 2000 - Feb 2007
    Yankton, South Dakota
    Managed the marketing a advertising needs of 6 banking locations in southeast South Dakota. Introduced new brand strategy, created jingles, and rolled out campaign packages and promotions throughout the year.
  • Freelance Writer
    Marketing And Advertising Copywriter
    Freelance Writer Aug 1992 - Jul 2000
    Sioux Falls, Sd And Yankton, Sd
    Wrote a variety of promotional and informational pieces for ad agencies, individual businesses and newspapers. Was a weekly columnist for the Sioux Falls Argus Leader for 73 weeks, writing a computer column for consumers.
  • Mount Marty College
    Student Affairs Coordinator
    Mount Marty College Jul 1999 - Feb 2000
    Yankton, Sd
    Handled student publications and marketing materials for the private, post-secondary school. Also managed the campus web site.
  • Southeast Technical Institute
    Publications Coordinator
    Southeast Technical Institute Jun 1995 - Jul 1999
    Sioux Falls, Sd
    Performed marketing function for the post-secondary education facility. Skills included writing, layout and design, vendor negotiation and media placement. Also advised the Student Government Association.
  • Southeast Technical Institute
    Graphic Design Instructor
    Southeast Technical Institute Aug 1992 - May 1995
    Sioux Falls, Sd
    Taught layout and design using Adobe and Quark products. Created a creative writing course to add to the education diversity of the students in the Graphic Arts program. Also taught Photoshop, Quark Xpress and Adobe PageMaker to individuals from the industry, inducing the layout and design staff of a large regional newspaper. Managed the updates and security of Macintosh computer lab and performed installs, repairs and updates.
  • Gregory Scott Advertising
    Copywriter And Business Manager
    Gregory Scott Advertising Dec 1991 - Aug 1992
    Sioux Falls, South Dakota
    Helped with the day-to-day needs of a new advertising agency, including securing office space, purchasing furniture and supplies, securing communication lines and establishing an office presence. Was also the primary copywriter for the agency. Agency later became part of Paulson Marketing of Sioux Falls.
  • Lawrence & Schiller
    Copywriter
    Lawrence & Schiller 1988 - 1991
    Wrote creative copy for a variety of clients, including agriculture, finance, cooperatives, fitness and more.

Laura Hanlon Education Details

Frequently Asked Questions about Laura Hanlon

What company does Laura Hanlon work for?

Laura Hanlon works for Fei, Inc.

What is Laura Hanlon's role at the current company?

Laura Hanlon's current role is Marketing Director and Copywriter.

What schools did Laura Hanlon attend?

Laura Hanlon attended Iowa State University - College Of Liberal Arts And Sciences, Iowa State University.

Who are Laura Hanlon's colleagues?

Laura Hanlon's colleagues are Nick Elliott, Ramona Lockwood, Laurie Lundstrom, Deb Szafranski, Ramona Lockwood, Tyler Lund, Marshall Boom.

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