Founder of an innovative and practical garden design company that provides homeowners with beautiful and ecologically healthy landscapes that protect and promote biodiversity.● Developed and executed a thorough business plan that included short and long term budget forecasts.● Responsible for all client prospecting and management, including contract negotiations. ● Executed garden design and install projects from start to finish, with continued client support and management.

Accountable for raising awareness and keeping Wye Marsh relevant and top of mind to potential donors, sponsors and visitors. ● Promote all activities, programs, products and events. Includes creating all advertising and promotional materials. Manage and create content for the website, social media sites, E-blasts and newsletters.● Responsible for presenting to a diversity of audiences as well as being the primary contact for all media relations.● Experienced in writing strategic plans, annual reports and grant applications. Responsible for providing annual and project based marketing and fundraising reports and budgets.● Developed close relationships with a diversity of partners, leveraging the reach and efficacy of shared goals and values. ● Eco-tourism chair on the Heart of Georgian Bay committee. A transitional committee that was responsible for creating a Destination Marketing Organization for the municipalities of Midland, Tiny, Tay and Penetanguishene.● Accomplishments include: □ Increased email subscribers and social media followers by over 240% as well as implemented tracking mechanisms to measure conversion rates to web site visits, on site visits and donations. □ Increased online donations by 3.5 times in the last year. □ Updated the design of internal and public communications to have a more relevant and consistent brand and consulted with web designers on the redesign of the Wye Marsh website.

Hired to manage retail store along with develop and manage a social media platform.● Provided expert knowledge to customers on native plant gardening and meadows. ● Supervised staff and delegated tasks both in store and in the demonstration gardens. ● Managed and provided content for social networking sites, newsletter and blog. ● Coordinated and managed events, seminars and guided tours. Created unique marketing strategies and materials.

Performed laboratory tests to determine soil density, optimum moisture content of soils, and field moisture content. Responsible for entering and interpreting field and laboratory data to determine suitability of samples.