Laura Frankel Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Managing sales and recruitment activities including individual member and guest events, including weddings, Bar/Bat Mitzvahs, birthdays and other family celebrations, along with corporate, organizational, and other special events and meetings • Coordinating and overseeing execution of all aspects of events, from planning menus and décor to developing proposals, budgets, contracts and correspondence with clients, while ensuring the highest levels of customer service throughout • Creating and achieving quarterly and annual departmental plans that set goals focused on maximizing volume, revenue and profitability through identifying leads, evaluating and creating new offerings, and conducting outbound marketing • Maintaining accountability for ongoing forecasting, budgeting and reporting on current activities and operations • Partnering with Club’s Chefs and Food & Beverage team to ensure flawless event execution, and working collaboratively with other Club management team members • Anticipating guest and member needs to ensure experience and satisfaction levels remain high• Supervising catering team staff, including catering sales manager and coordinator

Jerusalem Area, Israel, Greater Florida Area

Developed and tested more than 1,000 original recipes following Jamie Geller Test Kitchen brand standards. Implement protocols for recipe development and testing, evaluating recipes for taste as well as consumer and brand suitability. Initiate ideas and concepts for all publishing platforms based on trends. Collaborate with editorial team and brand partners on recipe content initiatives, ensuring timely delivery of new recipes. Created JGTK style guide and ensured recipes and all content across media platforms complied with guidelines. Supervise and trained interns and freelance recipe development and testing staff. Manage social media presence, posting behind-the-scenes photos and clips Key Achievements:• Developed and tested recipes for key accounts such as Red Star Yeast, King Arthur Flour, Colavita Olive oil, Kikkoman, Nestle, Miele, Eden Foods and many more. Styled food for photo shoots, video and live demos highlighting products• Increased social media views from less than 60,000 per month to more than 4 million per month• Established JGTK as leader in online food trends and recipes, resulting in multiple viral recipe videos• Managed 8,000-recipe inventory using culinary trends to direct online searches• Produce videos that resulted in 7 million social views for Joy of Kosher/Jamie Geller• Optimize Web content for a 45% increase in traffic for JoyofKosher.com• Launched a digital e-commerce product from concept to a live site▪ Designed and wrote content for an E-book that was an Amazon bestseller in Food & Entertaining

Chicago

▪ Built market leading niche catering company. Grew business an averaged 16% annually. ▪ Managed events from conception to execution▪ Wrote menus for multiple units in major markets including Los Angeles, Atlanta and Baltimore and trained staff on recipes and techniques▪ Responsibilities included operations, strategic planning, financial controls, sales and marketing, and human resources.▪ Oversaw all operational activities and management related to kitchen & production, warehouse operations, administrative controls, sales and marketing, accounting, human resources.▪ Developed and executed long-term strategic planning programs. ▪ Created performance standards with high-touch, direct sales for B2B and B2C markets. ▪ Created and executed new account development strategies.▪ Developed social media lead program, generating 300+ qualified leads annually. ▪ Oversaw all new product development.▪ Established and executed all operational standards for all off site events.▪ Developed “To-Go” catering program to hotels and businesses resulting in 20 percent increased sales each month▪ Managed all training of executive team and operational staff, Experienced less than 2% turnover annually.▪ Maintained marketing leading profitability throughout leadership period.

Chicago, New York And Skokie

Master’S Degree, Music

Associates, Cooking And Related Culinary Arts, General

Baking And Pastry Arts/Baker/Pastry Chef