Laura Stevenson Email & Phone Number

Texas, United States

Dallas/Fort Worth Area

Account leadership delivering end-to-end marketing services that deliver on the promise of the customer journey - automated and optimized. From journey strategy and design to creative, execution and insights, I work with Clients to support marketing needs that make a more powerful impact.

Charlotte, North Carolina Area

Responsible for the leadership of client engagement across all clients using the MSIGHTS Platform which is a cloud application for results reporting and marketing management that improves decision making and productivity. My role was inclusive of proactive client engagement, best practice standards and the building of internal efficiencies for the ultimate.

Dallas/Fort Worth Area

• Created small business marketing strategy for Business DSL and FIOS products annually with refinements quarterly.
• Supervised a five-person implementation team to launch successful, integrated, results-driven marketing campaigns inclusive of promotional pricing, advertising (TV, radio, direct mail, online, etc), public relations.
• Supervised customer retention strategy and implementation including fulfillment, product upsell and loyalty incentives.
• Tracked effectiveness of marketing campaigns including response rates, response curves, sales and ROI to refine marketing campaigns.
• Co-marketed Verizon DSL with Verizon Corporate partners.
• Managed marketing budget of over $30 million.

Dallas/Fort Worth Area

• Created integrated advertising campaign bringing together two pieces of technology within GTE under one messaging strategy.
• Launched first nationwide Verizon DSL campaign after the Bell Atlantic/GTE merger inclusive of rebranding materials running in TV, print, radio, direct mail, bill inserts, poly bags, door hangers, cinema slides.
• Managed marketing client relationships and agency resources for successful, on-time market launches.
• Tracked campaign response results and test cells to implement learning in future campaigns.

Dallas/Fort Worth Area

• Created messaging for the GTE Long Distance B2B product.
• Launched integrated campaign featuring small business testimonials in print, radio, direct mail and sales communications.
• Tracked response rates of advertising efforts for applied learning in future campaigns.

Dallas/Fort Worth Area

• Managed client relationship with Nissan corporate client.
• Managed creative job process from briefing to market for radio, TV, print, direct mail and POS.
• Briefed dealership teams on advertising campaigns.
• Represented Nissan to potential customers at auto shows.