Laura Stevenson

Laura Stevenson Email and Phone Number

EVP, Mod Op Data and Marketing Automation @ Mod Op
Texas, United States
Laura Stevenson's Location
Dallas-Fort Worth Metroplex, United States
Laura Stevenson's Contact Details

Laura Stevenson personal email

n/a
About Laura Stevenson

More than 25 years of experience in the advertising and marketing field including corporate roles at Verizon and partnering with a diverse set of companies such as Nissan, Verizon, BlueJeans by Verizon, Alkami, SolarWinds and SAP. Primary focus is helping clients with journey and ABX demand generation strategies, including content to support the appropriate sales funnel and customer stages. Especially adept in working across various company resources, plus staying on top of the latest tools, technologies, and industry best-practices to attain next-level marketing effectiveness. With a "plugged in partner" approach, I enable and empower clients to serve up optimized customer experiences through end-to-end marketing services.Specialties: Marketing in B2B and B2C. Demand Generation. Account-based Marketing (ABM and ABX). Lifecycle Marketing.

Laura Stevenson's Current Company Details
Mod Op

Mod Op

View
EVP, Mod Op Data and Marketing Automation
Texas, United States
Website:
ascend-marketing.com
Employees:
48
Laura Stevenson Work Experience Details
  • Mod Op
    Evp, Mod Op Data And Marketing Automation
    Mod Op
    Texas, United States
    View
  • Ascend Marketing
    Vice President Marketing, Enterprise Account Lead
    Ascend Marketing Sep 2016 - Present
    Dallas/Fort Worth Area
    Account leadership delivering end-to-end marketing services that deliver on the promise of the customer journey - automated and optimized. From journey strategy and design to creative, execution and insights, I work with Clients to support marketing needs that make a more powerful impact.
    View
  • Msights
    Vice President, Client Engagement
    Msights Apr 2010 - Sep 2016
    Charlotte, North Carolina Area
    Responsible for the leadership of client engagement across all clients using the MSIGHTS Platform which is a cloud application for results reporting and marketing management that improves decision making and productivity. My role was inclusive of proactive client engagement, best practice standards and the building of internal efficiencies for the ultimate goal of driving client value. Role resulted in creating real-time, visual results reporting that bypassed manual excel reports. Data and process efficiencies resulted in over $3M+ annually in savings on lead generation, call center savings and reporting for a key MSIGHTS client.
    View
  • Verizon Telecom
    Group Manager, Marketing
    Verizon Telecom 2002 - 2006
    Dallas/Fort Worth Area
    • Created small business marketing strategy for Business DSL and FIOS products annually with refinements quarterly.• Supervised a five-person implementation team to launch successful, integrated, results-driven marketing campaigns inclusive of promotional pricing, advertising (TV, radio, direct mail, online, etc), public relations, sales channel communications and incentives (inbound and outbound).• Supervised customer retention strategy and implementation including fulfillment, product upsell and loyalty incentives.• Tracked effectiveness of marketing campaigns including response rates, response curves, sales and ROI to refine marketing campaigns.• Co-marketed Verizon DSL with Verizon Corporate partners.• Managed marketing budget of over $30 million.• Recommended marketing and sales ideas to close revenue gaps.• Refined campaigns continually by testing new promotional offers, optimizing media weekly, refining messaging and finding “sweet spots” within database targeting.
    View
  • Verizon
    Senior Manager, Marketing Communications
    Verizon 2000 - 2002
    Dallas/Fort Worth Area
    • Created integrated advertising campaign bringing together two pieces of technology within GTE under one messaging strategy.• Launched first nationwide Verizon DSL campaign after the Bell Atlantic/GTE merger inclusive of rebranding materials running in TV, print, radio, direct mail, bill inserts, poly bags, door hangers, cinema slides, outdoor media, kiosks and mobile advertising.• Managed marketing client relationships and agency resources for successful, on-time market launches.• Tracked campaign response results and test cells to implement learning in future campaigns.
    View
  • Verizon Business
    Manager, Marketing Communications - Long Distance
    Verizon Business 1998 - 2000
    Dallas/Fort Worth Area
    • Created messaging for the GTE Long Distance B2B product.• Launched integrated campaign featuring small business testimonials in print, radio, direct mail and sales communications.• Tracked response rates of advertising efforts for applied learning in future campaigns.
    View
  • Tbwa Chiat Day
    Account Executive
    Tbwa Chiat Day 1996 - 1998
    Dallas/Fort Worth Area
    • Managed client relationship with Nissan corporate client.• Managed creative job process from briefing to market for radio, TV, print, direct mail and POS.• Briefed dealership teams on advertising campaigns.• Represented Nissan to potential customers at auto shows.
    View

Laura Stevenson Skills

Integrated Marketing Direct Marketing Marketing Marketing Strategy Digital Marketing Crm B2b Strategy Product Marketing Marketing Communications Customer Retention Advertising Telecommunications Strategic Planning Management Marketing Management Cross Functional Team Leadership Leadership Online Advertising Digital Strategy Project Management Segmentation Account Management Social Media Marketing Market Planning Public Relations Direct Mail Go To Market Strategy Messaging Team Leadership Online Marketing Salesforce.com Sales Training Ppc Customer Relationship Management

Laura Stevenson Education Details

Frequently Asked Questions about Laura Stevenson

What company does Laura Stevenson work for?

Laura Stevenson works for Mod Op

What is Laura Stevenson's role at the current company?

Laura Stevenson's current role is EVP, Mod Op Data and Marketing Automation.

What is Laura Stevenson's email address?

Laura Stevenson's email address is la****@****zon.net

What is Laura Stevenson's direct phone number?

Laura Stevenson's direct phone number is +170424*****

What schools did Laura Stevenson attend?

Laura Stevenson attended University Of Kansas.

What skills is Laura Stevenson known for?

Laura Stevenson has skills like Integrated Marketing, Direct Marketing, Marketing, Marketing Strategy, Digital Marketing, Crm, B2b, Strategy, Product Marketing, Marketing Communications, Customer Retention, Advertising.

Who are Laura Stevenson's colleagues?

Laura Stevenson's colleagues are Melissa Shumaker, Ujjwal Vinnakota, Elizabeth "beth" Temperley, Sri Ganesh Anaparthi, Yazhini Peelamedu Nandakumar, Pamela Fleming, Aaron Moeller.

Not the Laura Stevenson you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.