Laura Fu Email & Phone Number

Sydney, NSW, AU

End-to-end responsibility for defining and driving digital sales strategy exceeding digital sales targets across TPG, iiNet brands. Plan and prioritise all fixed broadband and mobile digital offers to achieve target ensuring best practice campaign execution in a test & learn environment towards continuous improvement with a strategic and commercial focus..

I am responsible for the ownership, functionality, training of the SAP C4C global Salesforce CRM platform for Nestlé Professional Oceania market proactively identifying and implementing CRM improvements and enhancements; and to ensure data governance and compliance that is aligned to meet business requirements and improve user experience.Providing to the.

I am responsible for monitoring customer behaviour and performance, turning multiple data streams (online, CRM, finance) to provide analysis and strategic insights into actionable eBusiness insights to drive maximum channel performance. I provide insights and recommendations to maximise traffic, conversion, sales and customer satisfaction targets to guide.

I am responsible for online analysis and reporting as well as the enablement with our technology teams to design, build and implement digitally led service options for our retail customers. Then use data driven insights from Google Analytics and other measurement tools to make informed decisions around content, campaign, and media investment.

I am responsible for digital pricing over 100,000 e-book titles across the digital platforms of our e-retail partners (Apple, Amazon, Google, Kobo) showcasing the best of our diverse offering optimising user experience across digital platforms to drive growth in online sales.I manage the testing and dynamic price experimentation to maintain a highly.