Laura Whelan Email & Phone Number

Toronto, Canada Area

• Manage team responsible for design of all Corus radio stations (including print/digital marketing, sales initiatives, website design, digital branding, logos and social collateral)• Design interface, layout and graphics for custom large scale web content• Conceptualize and design Global News editorial projects• Produce deliverables including sitemaps, user flows, UX wireframes, and final design layouts for new products• Collaborate closely with senior managers and development teams to implement designs• Advocate for best practices in design for usability and accessibility

Toronto, Canada Area

• Produced graphic design for all Corus Toronto radio websites• Oversaw audience development & social media management• Designed sales materials, including POP, web banners, magazine ads, flyers, Facebook ads and contests• Worked closely with Promotions, New Media Account Manager and Programming departments to coordinate contest and newsletter activations• Managed the Citizen Edge writing program, coordinating and editing 60+ website contributors• Assisted in filming Edge Sugar Beach Sessions and Q107 videos

Toronto, Canada Area

• Create emotionally resonant, impactful designs and intimate, personal photography• Provide creative consultation to clients on direction and themes of re-branding projects• Produce unique and modern promotional videos

Toronto, Canada Area

• Responsible for conceptualizing new brand identities, producing collateral and organizing image database• Interfaced with in-house studio on photography projects and composing innovative packaging designs• Liaised between marketing and design departments to maintain visual branding guidelines• Work included magazine/newspaper ads, in-store signage, product photography, direct mail, and online promotional material• Managed, designed and tracked all assets for social media marketing platforms (Facebook, Twitter, Wordpress)

• Developed digital art and imagery for large-scale commercial clients (e.g. Marriott Hotels) and online consumers• Maintained asset archives and sourced new imagery/artists• Prepared new submissions for printing, including edits and colour correction• Updated and maintained PI Creative website (uploaded new assets, maintained blog, surveyed product performance, etc.)• Designed creative branding for marketing materials, including catalogues, brochures, eblasts, and business cards

• Provided unique, research-driven creative solutions for website design, print collateral and packaging• Contributed ideas for branding projects• Designed invitations and promotional brochures for events

• Collaborated with design team on brand assets for various clients• Provided junior-level graphic design assistance to senior designers and art directors• Worked independently on flash and identity projects

• Assisted chief designer in developing corporate design concepts• Collaborated on the editing and design of large, text-based print documents

Bachelor Of Design With Honors, Graphic Design

Bachelor of Graphic Design

Bdes, Graphic Design

Studied as an exchange student in Sydney for one year abroad.