Laura Whelan Email & Phone Number

Toronto, Canada Area

• Manage team responsible for design of all Corus radio stations (including print/digital marketing, sales initiatives, website design, digital branding, logos and social collateral)
• Design interface, layout and graphics for custom large scale web content
• Conceptualize and design Global News editorial projects
• Produce deliverables including sitemaps, user flows, UX wireframes, and final design layouts for new products
• Collaborate closely with senior managers and development teams to implement designs
• Advocate for best practices in design for usability and accessibility

Toronto, Canada Area

• Produced graphic design for all Corus Toronto radio websites
• Oversaw audience development & social media management
• Designed sales materials, including POP, web banners, magazine ads, flyers, Facebook ads and contests
• Worked closely with Promotions, New Media Account Manager and Programming departments to coordinate contest and newsletter activations
• Managed the Citizen Edge writing program, coordinating and editing 60+ website contributors
• Assisted in filming Edge Sugar Beach Sessions and Q107 videos

Toronto, Canada Area

• Create emotionally resonant, impactful designs and intimate, personal photography
• Provide creative consultation to clients on direction and themes of re-branding projects
• Produce unique and modern promotional videos

Toronto, Canada Area

• Responsible for conceptualizing new brand identities, producing collateral and organizing image database
• Interfaced with in-house studio on photography projects and composing innovative packaging designs
• Liaised between marketing and design departments to maintain visual branding guidelines
• Work included magazine/newspaper ads, in-store signage, product photography, direct mail, and online promotional material
• Managed, designed and tracked all assets for social media marketing platforms (Facebook, Twitter, Wordpress)

• Developed digital art and imagery for large-scale commercial clients (e.g. Marriott Hotels) and online consumers
• Maintained asset archives and sourced new imagery/artists
• Prepared new submissions for printing, including edits and colour correction
• Updated and maintained PI Creative website (uploaded new assets, maintained blog, surveyed product performance, etc.)
• Designed creative branding for marketing materials, including catalogues, brochures, eblasts, and business cards

• Provided unique, research-driven creative solutions for website design, print collateral and packaging
• Contributed ideas for branding projects
• Designed invitations and promotional brochures for events

• Collaborated with design team on brand assets for various clients
• Provided junior-level graphic design assistance to senior designers and art directors
• Worked independently on flash and identity projects

• Assisted chief designer in developing corporate design concepts
• Collaborated on the editing and design of large, text-based print documents

Bachelor Of Design With Honors, Graphic Design

Bachelor of Graphic Design

Bdes, Graphic Design

Studied as an exchange student in Sydney for one year abroad.