Laura J. Geiman Email & Phone Number

Lewes, DE, US

Elkton, MD

Selling and promoting cutting edge technology in hydrogen fuel cells. Working with the leading Automotive OEM's to commercialize PEM fuel cell vehicles. Also serving the Back-up power, material handling and transportation industries.

Elkton, MD

Protective materials are used to increase the reliability and service life of sensitive electronic equipment, sensors, circuit boards, lighting, control devices, signage, and telecommunications equipment that is installed outdoors. Member of a global sales team, I divided my time between business development and sales coaching. Hands on working sales.

• While holding this position I was identified as one of 7 rainmakers within the entire Gore Enterprise.
• Providing the compass for our sales efforts at one of the leading Negative Pressure Wound therapy accounts, Ostomy account and Urology account.
• Coordinating activities with Product Specialist to enhance our relationship with these accounts, while growing our position and market share.
• Change Management; educating customers on our transition plans, creating value for the customer and driving a positive outcome.
• Helping to develop a customer matrix, where we will tailor our service efforts according to our strategic goals.
• Participated in market segment planning, identifying the future state of Gore’s key market initiatives.

• Responsible for value creation within the sales channels to; Building/Property owners, Architects, Fabric Engineers, Fabricators
• Part of the business team that sold and executed the first of its kind retractable roofs over Wimbledon and BC Place.
• Assisted in the design, layout, creation and launch of Tenarafabrics.com; an independent web site designed to speak to the architect and educate them on our product.
• Helped to develop and deliver an American Institute of Architects accredited course on Lightweight Fabric Structures. Presented the course across the country, and participated in an AIA continuing education workshop.
• Elected to represent Gore as a board member of the Lightweight Structures Association.
• Coordinated with Marketing and Product Specialist to design new sales tools, including literature, e-blast, sample carriers, and technical data sheets.

• Successfully added $2.5MM in new business, at new accounts, over a 12 month period.
• Managed and grew our largest pharmaceutical accounts.
• Established US Can as a primary packaging supplier to consumer products giants, such as AOL.
• Provided marketing/sales insight on a cross-functional “Blue Sky” team, focused on the development of new products.
• Worked closely with PR and Marketing firm to execute new product launches, establish market direction, create sales tools, and website development.
• Selected to present at industry conferences and tradeshow galas.

• Responsible for coordinating and executing sales plans at one of AET’s largest multi-national accounts, in ten locations across the US and Canada, as well as territory development throughout the Carolinas.
• Assisted in the development of new product launches for P&G, Kraft, and Coors.
• Awarded sales incentive based on exceeding sales goals in ’98 and ’99. Technical sales, responsible for selling product protection to major snack food and candy producers and creating product pull through.
• Worked closely with converters, making film structure recommendations, and assured manufacturing feasibility.
• After transferring to North Carolina, established AET as the leading film supplier in 80% of the region.

• Extensive concentration in marketing research to consumer products giants, tracked consumer buying trends, lifestyle and demographic changes, analyzed competitive situation and product positioning.
• Successful product positioning lead to an exclusive supply agreement with the leading market end user in disposable diapers.
• Collaboration with operations, marketing, engineering and logistics to manage a continuous flow of production and customer satisfaction.
• Selected Hercules representative on cross-functional industry committee pursuing the use of textiles in building construction, lead to the expanded use of fiber reinforced concrete.

• Lead team of engineers in creating new pigmented fiber products.
• Introduction of new products contributed to a 20% increase in profits.
• Cultivated new market segments, while researching overall market potential. Built sales plan.
• Elected Vice President of the Marketing for the Polypropylene Council of America, promoting the use of PP in apparel.
• One of only ten people to be awarded the Hercules High Achievement Award, twice.

• Customer liaison, interpreter of customer needs and design trends.
• Contributed to the direction of new product research.
• Responsible for identifying and developing winning colorways in textiles, carpet and apparel fibers.
• Provided visual concepts for sales demonstrations.
• Requested to deliver customer and press presentations.
• Created and carried out showroom and tradeshow themes.

Executive Studies Program, Marketing Excellence

Bachelor'S Degree, Bs Textile Design/Textile Technology