Laura Gray

Laura Gray Email and Phone Number

Category and Shopper Marketing; Strategy and Capability Consultant @ Catcom International Consulting Limited
reading, reading, united kingdom
Laura Gray's Location
Guildford, England, United Kingdom, United Kingdom
Laura Gray's Contact Details

Laura Gray personal email

About Laura Gray

Senior marketing strategy consultant with over 25 years experience in Category Management/Strategy, Customer Marketing, Retail Marketing and Shopper Marketing. Including nearly 10 years experience at Director level, leading Category and Shopper Strategy within large global branded manufacturers, plus a few years working in Grocery Retail HO!My breadth of experience across Retail, Client and Consultancy/Agency enables me draw upon a mixture of strategic, creative, commercial and operational competencies to any challenge/opportunity.Passionate about Shopper psychology, turning insights into actionable strategies and ultimately developing, linking and embedding category visions/drivers and shopper strategy for sustainable category growth.

Laura Gray's Current Company Details
Catcom International Consulting Limited

Catcom International Consulting Limited

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Category and Shopper Marketing; Strategy and Capability Consultant
reading, reading, united kingdom
Employees:
6
Laura Gray Work Experience Details
  • Catcom International Consulting Limited
    Associate Director Of Consulting
    Catcom International Consulting Limited Jan 2018 - Present
    Catcom International are the No.1 choice for Category, Shopper and Retail Expertise.We support business in 3 ways:1. Building Growth Strategies2. Improving Capability3. Providing Outsourced expertiseWe have real and relevant experience, a passion for practical application and agility and value rarely seen in the consulting world.
  • Cognativ Consulting/ Nimbus
    Director/Founder
    Cognativ Consulting/ Nimbus Jan 2015 - Jan 2018
    Guildford, United Kingdom
    Our Approach:We find new business growth opportunities through fusing the Creative and Strategic elements of Category and Shopper Strategy and converting this into a full solution based propositions. Our 4 core offer areas:1. Raising Capability; training, org design, team evolution and road mapping 2. Research and Insight Mining; interpretation, connect the dots, simplifying3. Category/Shopper Strategy; creation and evolution, integration of strategy4. Customer Engagement; compelling propositions, videos and selling tools Previously traded as “Nimbus Group Limited”
  • Kantar Retail
    Associate Director - Consumer And Shopper Marketing
    Kantar Retail May 2010 - Nov 2012
    Global Consumer and Shopper Marketing Strategy Consultant for large global FMCG companies. Includes the development and delivery of Category Vision and Shopper Marketing Procsses/Capability programs. Recent clients include Coca-Cola Enterprises Europe, Heineken UK and SAB MIller Globally.
  • Gsk
    Director Of Category And Shopper Marketing Uk
    Gsk Jun 2007 - Jun 2010
    Responsible for Category Management and Shopper Marketing (including development of category strategy, shopper insight to action, in store activation and events, merchandising solutions, ranging management, promotional guidelines and execution) across Oral Care (Toothbrush, Toothpaste, Mouth Wash) and OTC Healthcare categories (Pain, NRT, Cold and Flu, Hayfever/Allergy, Coldsore, Sleep, Weight Management) within all trade channels across the UK.Sit on the UK Management Board and the European Category and Shopper Marketing Heads team to shape European Category Strategy.
  • Gallaher Limited
    Head Of Customer Marketing
    Gallaher Limited Nov 2002 - Jun 2007
    Responsible for UK Customer Marketing department, which included the Customer Marketing team, Category and Brand Insight team, Merchandising Equipment (design, development and installation), Category/Space Planning and Third Party Support Contractors (Equipment Installers, Maintainance Providers, CPM Sales Support and 0800 Customer Helpdesk)
  • Safeway Stores Plc
    Merchandising Manager, Grocery (Hq)
    Safeway Stores Plc Mar 1998 - Nov 2002
    Responsible for Category Development, Ranging and Space Planning teams (Macro and Micro) across key Grocery categories (CSN, BWS, Soft Drinks and Juices, Tea and Coffee, Household Products, Frozen Foods)

Laura Gray Skills

Fmcg Shopper Marketing Strategy Marketing Strategy Customer Insight Categorization Retail Brand Management Marketing Management Business Insights Trade Marketing Sales Operations Segmentation Grocery Merchandising Business Strategy Business Planning New Business Development Change Management Management Consulting Marketing Fast Moving Consumer Goods Business Development Strategic Planning Customer Marketing Consumer Healthcare Integrated Marketing Cross Functional Team Leadership Strategic Thinking

Laura Gray Education Details

Frequently Asked Questions about Laura Gray

What company does Laura Gray work for?

Laura Gray works for Catcom International Consulting Limited

What is Laura Gray's role at the current company?

Laura Gray's current role is Category and Shopper Marketing; Strategy and Capability Consultant.

What is Laura Gray's email address?

Laura Gray's email address is gr****@****hoo.com

What schools did Laura Gray attend?

Laura Gray attended Insead, The University Of Manchester, King High School For Girls, Warwick, The University Of Manchester (Umist).

What skills is Laura Gray known for?

Laura Gray has skills like Fmcg, Shopper Marketing, Strategy, Marketing Strategy, Customer Insight, Categorization, Retail, Brand Management, Marketing Management, Business Insights, Trade Marketing, Sales Operations.

Who are Laura Gray's colleagues?

Laura Gray's colleagues are Gavin Smith, Nicola Browne, Martyn Chidwick.

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