Senior marketing strategy consultant with over 25 years experience in Category Management/Strategy, Customer Marketing, Retail Marketing and Shopper Marketing. Including nearly 10 years experience at Director level, leading Category and Shopper Strategy within large global branded manufacturers, plus a few years working in Grocery Retail HO!My breadth of experience across Retail, Client and Consultancy/Agency enables me draw upon a mixture of strategic, creative, commercial and operational competencies to any challenge/opportunity.Passionate about Shopper psychology, turning insights into actionable strategies and ultimately developing, linking and embedding category visions/drivers and shopper strategy for sustainable category growth.
Listed skills include Fmcg, Shopper Marketing, Strategy, Marketing Strategy, and 25 others.