Laura Hyde Email & Phone Number

Avila Beach, Ca

Morgan Training Co., LLC, headquartered in Avila Beach, CA, is a training and professional development company which specializes in helping technical organizations improve their bottom lines by increasing revenues, improving margins and decreasing miscellaneous costs associated with ineffective soft skills. Our passion is to improve the effectiveness of technical professionals by strengthening and developing their communication, sales/persuasion and interaction methodologies and skills that are needed to effectively communicate, sell, negotiate and develop successful projects and business with external customers as well as internal “customers" and colleagues.

Greater Los Angeles Area

I've had the privilege of teaching 2 courses, for the past 19 years, as part of UCLA's Technical Management Program--"The Science of Proactive Persuasion: How to Sell Your Ideas, Projects, Capabilities and Products" and "High Impact Communication Techniques for the Technical Professional." The focus of these courses is to provide technical professionals with the skills needed to successfully communicate and persuade their colleagues, managers, customers, etc. It's so rewarding to help the attendees move from a mastery of their technical abilities, to a mastery of their soft skills! These courses, as well as my delivery, are consistently rated in the top tier of the program. More information is available at http://www.uclaextension.org/technicalmanagementprogram/ (Look under Course Schedule—C3 & D5)

Western Nj

Award-winning licensee. Provided business development and sales training to small and medium businesses.It was so exciting for me to reconnect with David Sandler, whom I had met when he delivered sales training for my new-hire class at Control Data! I had the opportunity to teach others what he had taught me 15 years prior! So many of my clients achieved successes and transformations, that I developed a passion for helping others improve their sales methodologies and skills. In this role I was drawn to technical companies because of the unmet need for sales guidance and the significant results they often attained.

Consultant to BBN Software Products applying sales methodologies and strategies to telesales activities.1990-1995: Part-time Consultant to BBN Software Products for sales methodologies and strategiesMy biggest take-away from this position was truly understanding the power of optimizing a sales process. One of my projects was to help a struggling tele-sales group. After assessing their sales process, I recognized the problems and made adjustments. Then, working just 25% of my time, my results outperformed not just the tele-sales group, but the entire sales team!

Greater Los Angeles Area

1987-1990: Southern California Account Manager for BBN Software Products -- RS/Series and Probe Software for Statistical Analysis, DOE, Flight Test AnalysisI was truly fortunate to spend these years at BBN. Such a technically advanced organization and so many accomplished colleagues! I learned such an important selling concept here: You don't sell technical features and benefits. You sell solutions!

Greater Los Angeles Area

Held various sales/management positions in southern California for CDC's Cybernet and EE solutions.It was during my on boarding at CDC when I met and had the privilege of being trained by David Sandler. I was a clueless new hire and overwhelmed with the challenge of selling CDC's 200+ engineering s/w timeshared applications. David not only changed my attitude about selling, but introduced me to methodologies, tools and skills that ultimately propelled me to great success and set the course of my career.

M.Ed., Education, Psychology, Graduated With High Honors

B.A., Psychology, Mathematics, French, Graduated Magna Cum Laude

Education record