Laura Hicks Email & Phone Number

Santa Monica, Ca, Us

Los Angeles, California, United States

This role is responsible for the ideation and delivery of automation for our custom-made ad platform, enhancing client satistaction and strengthening the company's position in the global ad tech landscape.The software delivered here drives scale, efficiency and revenue while leveraging data to design and derive actionable insights, crafting comprehensive reports that offer valuable information to clients across diverse markets (North America, EMEA, Japan, South East Asia and Oceania). The… Show more This role is responsible for the ideation and delivery of automation for our custom-made ad platform, enhancing client satistaction and strengthening the company's position in the global ad tech landscape.The software delivered here drives scale, efficiency and revenue while leveraging data to design and derive actionable insights, crafting comprehensive reports that offer valuable information to clients across diverse markets (North America, EMEA, Japan, South East Asia and Oceania). The responsibilities span strategic planning, execution, and analytics. This entails identifying opportunities for automation and integration within digital advertising workflows, collaborating with international cross-functional teams to develop and implement these solutions, and continuously iterating based on market feedback and performance metrics.This role also leads Experience GumGum, a platform that helps advertisers to leverage The Mindset Platform, an Al-powered data engine that binds our core tech solutions: Context, Attention and Creative to help advertisers find the right audiences, at scale in real-time.GumGum solutions includes Display/Video units, OLV, Connected TV, GG Exchange, & In-Game. Show less

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

This role was responsible for designing and delivering automations in our custom-made ad exchange platform servicing the global business units; it required a multifaceted approach. It involved understanding the complexities of digital advertising workflows and identitying areas where automation can streamline processes, improve efficiency, and enhance performance.This entails conducting thorough market research.collaborating closely with stakeholders across regions to understand diverse… Show more This role was responsible for designing and delivering automations in our custom-made ad exchange platform servicing the global business units; it required a multifaceted approach. It involved understanding the complexities of digital advertising workflows and identitying areas where automation can streamline processes, improve efficiency, and enhance performance.This entails conducting thorough market research.collaborating closely with stakeholders across regions to understand diverse user needs, and translating these insights into a comprehensive product roadmap. Working closely with engineering teams, this role oversaw the delivery of the work. Show less

Sydney, New South Wales, Australia

This role orchestrated the development, scaling, and integrations of the company's custom-made ad platform. This role collaborated closely with cross-functional teams, including engineering, design, sales, and marketing, to ensure alignment with business objectives and timely delivery of features. I was a strategic leader, driving innovation and ensuring the platform aided efficiency and drove revenue to our business by leveraging data. This role also developed and implemented the creation of… Show more This role orchestrated the development, scaling, and integrations of the company's custom-made ad platform. This role collaborated closely with cross-functional teams, including engineering, design, sales, and marketing, to ensure alignment with business objectives and timely delivery of features. I was a strategic leader, driving innovation and ensuring the platform aided efficiency and drove revenue to our business by leveraging data. This role also developed and implemented the creation of metrics like"Attention Time" & "Viewable Engagement Rate". Show less

Sydney, New South Wales, Australia

I Founded ewokii.com, guiding it from prototype to profitability. I defined the value proposition, oversaw product lifecycle management, and led the design and execution of an agile strategy. I handled product management, including UX, tech, and budgeting, and managed both B2B marketing and sales. Ewokii made the discovery process for buyers and manufacturers shorter, simpler, creating connections to allow trade anywhere in the world.

Sydney, New South Wales, Australia

Supported various business areas, collaborating with Marketing, Engineering, and Client Experience teams. Assisted in launching a new website by implementing design and content in WordPress, ensuring a seamless client experience, coordinating resources for online product delivery, producing resources to enhance the customer journey, and conducting competitor research.

Sydney, Australia

I founded Bites Company, guiding it from prototype to profitability. I defined the value proposition, oversaw product lifecycle management, and led the design and execution of an agile strategy. I handled product management, including UX, tech, and budgeting, and managed both B2B and B2C marketing and sales. I also directed online efforts, covering web design, technical SEO, Google Analytics, and social ads.

Sydney, Australia

As a Media Strategist, I led AU National and APAC integrated media campaigns across digital, print, trade shows, partnerships, and strategic content marketing. I managed all aspects of media planning, from booking to forecasting and reporting, and collaborated with the Singapore team to meet client objectives. I built industry relationships by attending events and developed business initiatives to engage audiences and drive sales. Working closely with the Editor of Habitus Magazine, I… Show more As a Media Strategist, I led AU National and APAC integrated media campaigns across digital, print, trade shows, partnerships, and strategic content marketing. I managed all aspects of media planning, from booking to forecasting and reporting, and collaborated with the Singapore team to meet client objectives. I built industry relationships by attending events and developed business initiatives to engage audiences and drive sales. Working closely with the Editor of Habitus Magazine, I identified media opportunities for partners and tracked industry trends for product development. Additionally, I customized Salesforce for enhanced B2B CRM. Show less

Sydney, Australia

I led sales operations strategy, managing a team of 15 and collaborating with Marketing, Branding, Sales, Finance, and Winemakers to align with global goals. I drove product and market development, built B2B and B2C relationships, and established partnerships to grow our loyalty database. I supported product and market initiatives, adapted products and sales policies based on insights, and implemented analytics to refine customer conversion. Additionally, I created sales support materials and… Show more I led sales operations strategy, managing a team of 15 and collaborating with Marketing, Branding, Sales, Finance, and Winemakers to align with global goals. I drove product and market development, built B2B and B2C relationships, and established partnerships to grow our loyalty database. I supported product and market initiatives, adapted products and sales policies based on insights, and implemented analytics to refine customer conversion. Additionally, I created sales support materials and developed proposals for events at the cellar door and external venues. Show less

Sydney, Australia

I supported the National Trade Marketing team at Fairfax Media, updating content on AdCentre and Salesforce, creating promotional materials, and coordinating events. I managed Salesforce data for over 2,000 clients, collaborated across five business divisions, and contributed to strategy sessions with the National Trade Marketing Director to brainstorm brand promotion and partnership opportunities at large events.

Buenos Aires, Argentina

I led the marketing mix strategy for domestic and international markets, overseeing events, PR, product development, and branding for a wine portfolio from five countries. I managed trade marketing across eight countries, collaborating with the Commercial Director and Sales team to grow the local market share from 10% to 21% in one year. I also contributed to five major strategic collaborations, including partnerships with fashion brands, sports teams, and airport retail in Buenos Aires.

Bachelor Of Engineering - Be, Engineering

Renewable Energy Engineering

Bachelor Of Business Administration (B.B.A.), International Business & Marketing

Activities and Societies: Swimming, Water Polo and Underwater Hockey

Product Management Elevate, Information Technology

Web Design Circuit, Web Page, Digital/Multimedia And Information Resources Design

Weg Design, Web Page, Digital/Multimedia And Information Resources Design, Course

Essentials with Dreamwaver, Flash and Fire works

International Business, Trade, Diploma

Sommelier, Wine Steward/Sommelier, Diploma

Agricultural Business Management, Diploma