Laura Fox Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

• Responsible for the development, planning and implementation of the online fundraising and online marketing strategy to achieve both revenue and lead generation targets as well as contribute to the organisational goals of building brand awareness, enhancing brand reputation and expanding audience engagement.• Management of both country-specific and global initiatives and campaigns across social media, email, blogs and websites.• Driving overall brand awareness goals for IFAW… Show more • Responsible for the development, planning and implementation of the online fundraising and online marketing strategy to achieve both revenue and lead generation targets as well as contribute to the organisational goals of building brand awareness, enhancing brand reputation and expanding audience engagement.• Management of both country-specific and global initiatives and campaigns across social media, email, blogs and websites.• Driving overall brand awareness goals for IFAW, analysing and implementing audiences and strategies, including influencer programs and the management of the Wildlife Rescue app.• Initiating and implementation of online fundraising campaigns.• Manage all aspects of online campaigns (e.g. e-appeals, advocacy).• Development and cultivation of new donor targets; generate prospects and engage leads.• Coordination of online advertising budget (e.g. SEM, paid social), including the strategy for monthly spend per channel, scoping out areas to increase marketing spend efficiency, and defining the focus for testing, analysis and experimentation.• Development, implementation and maintenance of a “best practices” SEO strategy in conjunction with marketing and engineering teams.• Content creation (photography, drone photography, video etc) in the field for social and larger campaigns both in Australia and across global channels. • Monitoring, evaluation, and reporting on campaign and acquisition success against targets.• Regularly testing new and innovative opportunities using current and potential tools available in the space.• Regularly deployed into the field to collect content and assist with wildlife related activities.• Daily contact with wildlife organisations and carers, and other key stakeholders.• Working across multiple time zones, attending video and phone meetings out of hours on a weekly basis. Show less

• Developed strategies for marketing campaigns, including planning, segmentation, execution, reporting and analysis across the marketing mix (print, digital, social, direct marketing, out of home, events and PR).• Performed regular competitor analysis and investigation into the wider market to ensure campaigns were successful.• Experience of crafting organic and paid content for social media and advising on strategy to the wider organisation.• Tendered and on-boarded agencies to… Show more • Developed strategies for marketing campaigns, including planning, segmentation, execution, reporting and analysis across the marketing mix (print, digital, social, direct marketing, out of home, events and PR).• Performed regular competitor analysis and investigation into the wider market to ensure campaigns were successful.• Experience of crafting organic and paid content for social media and advising on strategy to the wider organisation.• Tendered and on-boarded agencies to work across new and existing campaigns.• Commissioned video and other digital content and worked with contractors from conception to completion.Key Achievements:• Awarded Hays ‘Marketing and Digital Award for Excellence’.• Increased sales of hard-to-sell event series with direct marketing and no budget. Show less

Sydney, Australia

Management of all marketing campaigns focused on rehoming, including paid and organic social media content creation and campaign management, online and print work and out of home activity.• Working closely with the Operations and wider Marketing teams to identify key problem areas and addressing them as necessary, for example, writing education pieces for the website on issues such as FIV cats and brachycephalic animals, or devising plans to promote significantly hard to re-home… Show more Management of all marketing campaigns focused on rehoming, including paid and organic social media content creation and campaign management, online and print work and out of home activity.• Working closely with the Operations and wider Marketing teams to identify key problem areas and addressing them as necessary, for example, writing education pieces for the website on issues such as FIV cats and brachycephalic animals, or devising plans to promote significantly hard to re-home animals.• Reporting and analysing all activity and using data and feedback to inform future campaigns. Key Achievements:• Introduced a new training tool that was proven to help hard to home dogs find new families, as well as providing the first ever solution to separation anxiety. Battersea was the first shelter worldwide to use this technology.• Introduced a social media influencer programme, with a combined reach of over 1.5 million to promote animals.Left this role to relocate to Australia. Show less

Marketing and Social Media Manager freelancer contracting at various companies.Contract positions include - • Aug-Oct 2014 - Marketing & PR Manager at DLKW Lowe• Oct-Dec 2014 - Campaign Manager at North West Kent College • Dec 2014-May 2016 - UK Social Media Account Manager at True Voices for Hilton Hotels • Aug 2015-June 2016 - Voluntary Social Media Campaign Consultant at United for Wildlife • June-Oct 2016 - Social Media Manager at Booze-Up• July 2016-April 2017 -… Show more Marketing and Social Media Manager freelancer contracting at various companies.Contract positions include - • Aug-Oct 2014 - Marketing & PR Manager at DLKW Lowe• Oct-Dec 2014 - Campaign Manager at North West Kent College • Dec 2014-May 2016 - UK Social Media Account Manager at True Voices for Hilton Hotels • Aug 2015-June 2016 - Voluntary Social Media Campaign Consultant at United for Wildlife • June-Oct 2016 - Social Media Manager at Booze-Up• July 2016-April 2017 - Social Media Manager/Senior Marketing Contractor at Start Up Loans Company• June 2017 - Content Manager at TMW Unlimited Show less

• Acted as Account Manager across EMEA and all brands, liaising with clients daily and being available to answer all queries 24/7. Mapped requested campaigns and provided insights, reports and advice whenever required.• Managed a team of 6 staff members located across multiple EMEA countries, including creating work plans, appraisals and mentoring. Worked with them to develop campaigns across all regions.• Management of multiple campaigns running across social media platforms in… Show more • Acted as Account Manager across EMEA and all brands, liaising with clients daily and being available to answer all queries 24/7. Mapped requested campaigns and provided insights, reports and advice whenever required.• Managed a team of 6 staff members located across multiple EMEA countries, including creating work plans, appraisals and mentoring. Worked with them to develop campaigns across all regions.• Management of multiple campaigns running across social media platforms in conjunction with Hilton brand teams and other agencies, including content creation and app builds.• Management of paid ad campaigns on Facebook, Instagram, Twitter and LinkedIn.• Reporting on activity across all accounts on a weekly and monthly basis, and after all campaigns.• Working closely with the global teams in the U.S. to create a strong brand voice across platforms.• Community management and content creation across all EMEA Hilton Hotel brands and UK regions to align with wider brand strategy, including proposing additional campaigns to support key events or destinations.• Created monthly content calendars with daily posts for five brands and oversaw all EMEA calendar creation.Key Achievements:• Grew the Hilton Hotels & Resorts page from 39k to 109k in 12 months with limited ad spend• In August 2015, the DoubleTree by Hilton UK page was the most engaged hospitality page in the UK• Between June and August 2015 97 nights of screenings were managed in social for the Luna campaign (DTbH) and 10 social media competitions were delivered• Created three social media training workshops across EMEA for Hilton Hotel staff members Show less

Kent

• Management of numerous campaigns, including re-brand and marketing strategy for the on-site nursery.• Working with the Marketing Head to deliver a unified brand strategy across digital, social, print and events.• Booking and design management of all ad campaigns (print and online) and measuring success.• Management and reporting of all data measurement, including Google Analytics and Facebook Insights.• Development of social media strategy and content calendars for the… Show more • Management of numerous campaigns, including re-brand and marketing strategy for the on-site nursery.• Working with the Marketing Head to deliver a unified brand strategy across digital, social, print and events.• Booking and design management of all ad campaigns (print and online) and measuring success.• Management and reporting of all data measurement, including Google Analytics and Facebook Insights.• Development of social media strategy and content calendars for the year.• Planning and management of key events, including large trade shows such as Skills London.Key Achievements:• Trained junior members of staff on social media and implemented an organic and paid strategy for the next year, leading to better communications with students and increased levels of enquiries.• Produced a detailed report on website traffic with proposals on how to make improvements and reduce Bounce and Exit rates resulting in increased levels of conversions. Show less

London, United Kingdom

• Developed the agency marketing strategy (planning and implementation), including PR and events, for the year. • Pro-actively identified marketing opportunities for DLKW Lowe in the UK.• Managed the agency social media feeds and developed and maintained the social media strategy, working closely with advertising teams to ensure key messaging was published to promote all brand activity.• Managed all external relationships with suppliers and partners, including the development of an… Show more • Developed the agency marketing strategy (planning and implementation), including PR and events, for the year. • Pro-actively identified marketing opportunities for DLKW Lowe in the UK.• Managed the agency social media feeds and developed and maintained the social media strategy, working closely with advertising teams to ensure key messaging was published to promote all brand activity.• Managed all external relationships with suppliers and partners, including the development of an email marketing system to deliver company news (internally and externally) using MailChimp.• Managed the content for DLKW Lowe website and maintained online agency profiles.• Managed the PR strategy and wrote press releases on behalf of the company with client approvals.• Created presentation documentation for pitches and campaign proposals.• Acted as central hub for internal communications. Show less

London, United Kingdom

• Assisted marketing manager in the implementation and maintenance of all marketing plans and initiatives and managed own successful campaigns above and below the line.• Managed of all DMG’s social media strategy across DMG and third party pages, including creation of a scheduled content calendar, creation of assets and paid advertising.• Managed all aspects of DM e-newsletters to be sent to a large self-generated database of customers (using Constant Contact and MailChimp). •… Show more • Assisted marketing manager in the implementation and maintenance of all marketing plans and initiatives and managed own successful campaigns above and below the line.• Managed of all DMG’s social media strategy across DMG and third party pages, including creation of a scheduled content calendar, creation of assets and paid advertising.• Managed all aspects of DM e-newsletters to be sent to a large self-generated database of customers (using Constant Contact and MailChimp). • Managed the reporting of data measurement using analytics tools to gauge website and social media interactions.• Managed multiple PR agencies to arrange campaigns and product exposure across genres. • Managed the in-house press department, including soliciting reviews, competitions and publicity for all labels within print media, websites, social media, radio, and built strong relationships with key music media.• Managed live events, including gigs, in-store signings, launch parties and PA’s.• Liaised with artists and their management to produce successful marketing and promotional campaigns to support new releases.• Managed the ad schedule and relationships with media buyers to deliver value for money.• Worked with Account Managers to produce online campaigns for Amazon and iTunes.• Managed the production and coordination of all promotional materials including video trailers.• Creation and distribution of internal staff communications.Key Achievements:• Proactively wrote a detailed proposal for a new website and managed the re-design, re-launch, and administration of the project.• Developed strong relationships with key music publications, leading to reduced advertising rates, prime editorial positions and free competition space.• Introduced social media strategy and managed all activity across label and artists pages, leading to increased sales and brand awareness. DEMON MUSIC GROUP IS A BBC WORLDWIDE COMPANY Show less

London, United Kingdom

• First point of all for all media enquires for the branch, including dealing with journalists to create stories to engage the local community, appearing on BBC London radio shows to discuss campaigns and writing press releases.• Attending AGM’s and member meetings to discuss the future of the branch and the charity as a whole.• Helped manage the opening of the branch’s first charity shop and cattery.• Involved in the recruitment of volunteers and fosterers.• Aided the… Show more • First point of all for all media enquires for the branch, including dealing with journalists to create stories to engage the local community, appearing on BBC London radio shows to discuss campaigns and writing press releases.• Attending AGM’s and member meetings to discuss the future of the branch and the charity as a whole.• Helped manage the opening of the branch’s first charity shop and cattery.• Involved in the recruitment of volunteers and fosterers.• Aided the Fundraising Co-ordinator to arrange events and answered queries from the community who were interested in fundraising on our behalf.• Carried out home checks and removal of animals when required.• Answered the branch mobile phone and emails providing advice to the public on how to deal with welfare issues.• Ran the branch social media channels and managed website content.• Advised other branches how to lead their own marketing and PR campaigns and effectively manage their social media channels.(This position was voluntary and tasks were undertaken in the evenings and on weekends) Show less

London, United Kingdom

• Provided first-class, professional and confidential secretarial support and full diary management to the Head of Marketing /Presentation and Exec team. Also for the Head of Presentation and the Head of Marketing.• Looked after talent, including dealing with any requests,agents and any issues. • Arranged talent photo-shoots and interviews for the internal BBC magazine.• Worked closely with Head of Internal Comms to arrange events and promote the department.• Managed studio… Show more • Provided first-class, professional and confidential secretarial support and full diary management to the Head of Marketing /Presentation and Exec team. Also for the Head of Presentation and the Head of Marketing.• Looked after talent, including dealing with any requests,agents and any issues. • Arranged talent photo-shoots and interviews for the internal BBC magazine.• Worked closely with Head of Internal Comms to arrange events and promote the department.• Managed studio tours for staff and children from local schools and VIPs• Arranged events to showcase the department internally, including sourcing locations, booking all required props and materials, enlisting help from other staff members.• Assisted the Marketing department to produce promotional items and helped at events.• Produced regular, detailed PowerPoint presentations for department Heads.•Maintained the smooth and efficient running of the office.• Acted as a key point of contact for visitors and enquiries to the department. • Managed all travel arrangements and itineraries for the Head and other members of the team. • One of the area’s DSE assessors, First Aider and Fire Warden. Show less

London, United Kingdom

• Planning & liaison of all operational aspects of projects with interactive TV, mobile and fixed line telephony suppliers.• Work with internal stakeholders (Marketing/Production/ITV Play/Scheduling/Transmission & Technology) to plan and implement all aspects of projects in conjunction with Producers.• Quality assurance of all services prior to broadcast.• Set up and configuration of phone numbers for Interactive return path, fixed line & mobile.• Set up and configuration of web… Show more • Planning & liaison of all operational aspects of projects with interactive TV, mobile and fixed line telephony suppliers.• Work with internal stakeholders (Marketing/Production/ITV Play/Scheduling/Transmission & Technology) to plan and implement all aspects of projects in conjunction with Producers.• Quality assurance of all services prior to broadcast.• Set up and configuration of phone numbers for Interactive return path, fixed line & mobile.• Set up and configuration of web services.• Planning and liaison with the ITV Duty Office and ITVC Customer Care team.• Monitoring daily logs and checking all services once live.• Reporting on problems with live services and monitoring supplier SLAs.• Troubleshooting, fault resolution and escalation (both in and out-of-hours).• Query resolution (both internally & from customers/viewers).• Dealing with problems/customer complaints.• Management of competition prize fulfilment.• Reporting and follow-up with internal and external suppliers. Show less

Professional Certificate In Marketing, Marketing

Ba English Literature And Classical Studies (With Creative Writing)

Hnc Animal Studies, Animal Biology, Environment, Management And Business

4 X A Levels, English Lit, Media, Biology, General Studies

11 X Gcse'S A* - C