Laura Hart Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

In my role as Brand Consultant, I worked closely to support the Senior Manager Brand Strategy with the developing the new CPA Australia brand strategy, including developing the refreshed visual and verbal identity, and the design rollout across internal and external touchpoints. Key responsibilities included:- Providing training, guidance and direction to internal and external users of the brand - Coordinating the implementation of a new digital asset management (DAM) system to… Show more In my role as Brand Consultant, I worked closely to support the Senior Manager Brand Strategy with the developing the new CPA Australia brand strategy, including developing the refreshed visual and verbal identity, and the design rollout across internal and external touchpoints. Key responsibilities included:- Providing training, guidance and direction to internal and external users of the brand - Coordinating the implementation of a new digital asset management (DAM) system to improve brand governance across the organisation- Working closely with creative services agency and media partners, building and maintaining strong relationships- Managing advertising requests on behalf of the Board and Secretariat, including briefing media and creative services partners- Managing high profile design projects, such the annual report- Assisting with budget tracking, reconciliation and invoice processing Show less

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Account management at a full service creative agency. Key responsibilities included: - Developed and maintained key client relationships: Cricket Australia, Medibank, AFL, Etihad Stadium, Melbourne & Olympic Parks, Mt Buller- Coordinated studio and web development teams to ensure timely delivery of jobs to clients- Coordinated end-to-end digital marketing campaigns including creative/media- Managed company website CMS and content plan for MMR social media accounts-… Show more Account management at a full service creative agency. Key responsibilities included: - Developed and maintained key client relationships: Cricket Australia, Medibank, AFL, Etihad Stadium, Melbourne & Olympic Parks, Mt Buller- Coordinated studio and web development teams to ensure timely delivery of jobs to clients- Coordinated end-to-end digital marketing campaigns including creative/media- Managed company website CMS and content plan for MMR social media accounts- Provided support to Director, General Manager and colleagues- Print management, quoting and administration tasks Show less

Melbourne, Australia

Content creation and research for a high profile client.Key responsibilities included:- Research-based copywriting for content hub on client website, including campaign monitoring and reporting- Developed monthly email newsletter- Created CKAOS 2016 Trends Report, including research and analysis of industry trends

Melbourne Area, Australia

Social media management and retail assistant at boutique clothing store. Key responsibilities included:- Managed and created content for Melko’s social media accounts and company website - Elevated website performance to improve sales and productivity - Monitored Google Analytics and Adwords- Photographed and edited products for website - Ran the retail store and provided training to fellow employees

Bachelor'S Degree, Arts And Fine Arts

Majors: Journalism, Media and Communications Photography Sociology

Diploma Of Business (Digital Marketing)

Content Marketing Social Media SEO Digital Display Advertising E-Commerce Data Analytics Digital Marketing Management