Laura Hoffman Email & Phone Number

Orlando, FL, US

At Attach Alchemy Lab, I guide individuals and couples in transforming anxious attachment into secure, fulfilling connections. Leveraging a trauma-informed and modern relationship coaching approach, I help clients unlock the power of self-awareness, emotional resilience, and healthy relationship dynamics.- Partner with clients to explore and understand.

• Direct user experience, eCommerce, and digital marketing client consulting engagements to improve the user experience while increasing customer satisfaction, acquisition, conversion, and retention rates.
• Optimize customer satisfaction by reengineering experience of B2B portal, eliminating 2-4 clicks per task.
• Conduct user interviews, perform gap analysis and collaborate with cross-functional teams to customize solutions based on user and business requirements.
• Lead user experience study, design, and manage agile development process with 3rd party engineers.
• Facilitate management consultation and oversee execution process from concept to implementation.
• Develop and implemented video training program for end-user adoption significantly reducing sales calls.

Libertyville, IL

• Spearheaded marketing strategy, development, and implementation for Retail Services, Digital Marketing, Event Marketing, Employee Engagement, Customer Communications, and Sales Marketing in the US market. Supervised.
• Directed both Traditional and Digital Marketing teams with 8 direct reports and a $15M budget.
• Streamlined online order & return processing while overseeing the user experience redesign of B2B application and platform migration; significantly reducing average task times up to 40%.
• Reduced IT development time 20% by creating dynamic branded template and content tool kit based on UX best practices, resulting in reduced costs, increased efficiency & productivity.
• Accelerated sales through successful B2B channel marketing campaigns for Sprint wireless dealers; and sustained high net promoter score and 30%+ open rate on email campaigns.
• Led rebranding for consumer credit service spanning website experience, promotional videos, training materials and videos, customer communications, and in-store marketing materials.

Libertyville, IL

• Led high-profile digital projects in alignment with the US and global eCommerce teams with a strong emphasis on user experience and digital marketing management for major clients.
• Orchestrate strategy execution for the design, content, and seamless integration of bilingual omnichannel shopping experience, including in-store, online, and Facebook for post-paid wireless sales for Verizon’s Viva.
• Grew and managed new digital marketing team, focusing on user experience and content marketing to support end-to-end revamp and develop new digital products.
• Designed and launched innovative retail sales tool enabling Costco as one of the first retailers to process new installment plans offered by Verizon, AT&T, Sprint, and T-Mobile as well as AppleCare extended warranty.
• Analyzed 30+ Brightstar global portals to standardize branding and elevate user experience.
• Built in-house interactive media production team, saving up to $25K per trade show.

Libertyville, IL

• Directed all aspects of US subsidiary digital products, including B2B and B2C eCommerce solutions, web communications, virtual inventory program (VIP), and interactive media.
• Managed the end-to-end digital product process, including, requirements, design, development, testing, launch, and roadmap; worked closely with clients to identify cost and time-saving opportunities.
• Redesigned Verizon Exclusive B2B portal experience, thus raising customer satisfaction by 30%.
• Designed and executed B2C eCommerce portals for clients, including: Google, Walmart, Verizon, Samsung, Blackberry, RIM, Infinity, and American Express
• Led in-house design and development team focused on building and enhancing digital products.
• Saved National Retail VIP client $300K+ annually by restructuring back-end integration, eliminating high support calls, and reducing address submission issues by 90%.

Miami, FL

• Reinforced global expansion of eCommerce solutions by managing special eCommerce projects for subsidiaries lacking resources. Special projects included project implementation and program management for One Laptop Per.
• Developed fraud early warning, review, and reporting processes for Brightstar eCommerce programs which skyrocketed early fraud detection by 95%
• Redesigned corporate website from Request for Production (RFP) through website launch with success in accelerating both home page click-through rates and overall time on site

Miami, FL And Libertyville, IL

Libertyville, IL

Bfa, Photography

Activities and Societies: President of the Photographic Society and Bowling

Icf Level 1 Acc

Trauma-Informed Coach Certification

Relationship Coach Certification

Coaching & Trauma Course

Modern Relationship Coaching Certification