Laura Jones Email & Phone Number

Brentwood, Gb

London, England, United Kingdom

Dubai, United Arab Emirates

Co-Founder and Consultant in the Middle East specialising in the fields of luxury lifestyle, from hospitality to beauty. Clients include Neom Organics, 111Skin, Cempendak and Nikoi Islands, The London Project and 20th Century Fox.Passionate about developing and executing innovative PR, publicity and integrated communication solutions to compliment traditionally proven methods. Unparalleled media contacts across English and Arabic outlets covering business, lifestyle, wellness, beauty, corporate, trade and print publications in addition to digital and broadcast.Extensive knowledge and understanding of the complex Middle Eastern market across a wide variety of sectors including luxury, lifestyle, hospitality, sport, technology, consumer, FMCG, corporate and B2B.Through our innovative approach together with my business partner we create bespoke integrated communications strategies especially suited to the needs of a brand - deploying best in class PR services expertly complimented by inventive tools.

Dubai

Clients included Cheval Blanc, Matches Fashion, Hyatt Hotels and Ipploita Jewellery.- Manage and oversee the strategy development across the fashion and lifestyle division within the PR agency, working with both Global and local brands.- Create and implement media outreach strategies reflective of the brand’s business objectives.- Work closely with the Managing Director to meet potential new business, create pitch documents and present proposals. - Develop compelling and engaging content to feed to media including press releases, creatives features and interview pitches.- Lead and manage a team to deliver results in line with the PR & business objectives alongside nurturing the development and growth of their skills.- Pitch and secure product and brand placement in top national and regional long-lead outlets as well as short-lead print, online and broadcast.- Plan and implement tactical press tours and media events that generate exceptional editorial placements with a positive return on investment.- Work closely alongside brands marketing teams to ensure consistent brand messages are being delivered to the target market.- Report and analyse PR results.

Dubai

• Manage all aspects of the marketing mix and media from planning, advertising, in store promotions, public relations, visual Merchandising, product development and research• Build the marketing plans and strategy for the 6 luxury brands for all the Middles East distribution channels in close co-operation with the commercial team and the brand’s global marketing departments • Manage and liaise daily with PR and Media agencies to optimise media exposure in the Middle East and organise press trips • Maintain the high standards set by the brands at all point of sales by managing a team of visual merchandisers to comply with all merchandising guidelines and objectives • Work in coordination with commercial team and list objectives for main customers and markets• Organise own brand events, local events and trade exhibitions to promote the brand in the right environment.• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns.

London, United Kingdom

• Organise and implement the European Retail and Wholesale Marketing activity ranging across local advertising on and offline, online marketing, events and direct marketing. • Liaise on a daily basis with large European wholesale accounts, planning marketing initiatives that will help drive sales adapting to their proposed concepts yet at all times protecting the brands image.• Report and work directly into the Marketing Manager for Europe looking together and liaise with over 80 mainline, concession and outlets stores in the UK and Europe.• Work closely with our franchise partners in Greece and Denmark to plan their yearly marketing initiatives keeping in line with the Burberry strategic themes and within their contractual marketing budget.• Manage large European retail and wholesale budgets– updated and maintained 24 individual budgets, raised POs, monitored supplier payments and worked with international managers when planning future budgets and making cuts when and where needed.

Bachelor'S Degree, Fashion And Textile Marketing

Education record

Education record