Laura Kahl Email & Phone Number

Stamford, Ct, Us

Stamford, Ct, Us

Managed team through the M&A process to integrate the digital servicing strategy for a $65B combined organization. Obtained buy-in for go-forward solutions, developed business requirements, data migration strategies and test plans while simultaneously deploying 14 new releases of functionality for Online and Mobile Banking to maintain market competitiveness.

Stamford, Ct, Us

Led multiple cross-functional projects including the design and delivery of a new Mobile Banking app with integrated personal financial management tools, spending analysis, budgeting, net worth and account aggregation. Effectively managed multiple vendors (MX, Fiserv, Jack Henry) and internal stakeholders to ensure an on-time and on-budget launch.

Green Bay, Wi, Us

Enhanced customer service strategy from a phone-based call center to a robust suite of servicing options including chat, email and secure messaging. Managed call centers across multiple physical and remote locations, including staffing and training plans, to service customers during demanding COVID-19 pandemic while achieving 90% top box customer satisfaction scores. Developed monetization strategy to drive sales and effective customer onboarding. Participated on cross-functional innovation team and project steering committee to prioritize key bank technology initiatives.

Green Bay, Wisconsin, Us

Developed eCommerce strategy including in- and out-of-footprint distribution, product roadmap, and execution from concept to launch across multi-functional teams generating $3.3 billion in revenue. Formulated Online & Mobile Banking product strategy including 3-5-year timeline, and competitive and feature/functionality analysis to determine key gaps. Selected and managed technology vendors for key product initiatives. Launched innovation lab with cross-functional team to reduce development time and increase speed to market. Managed marketing plans for new product releases and developed customer communications for upgrades and product changes to increase awareness, engagement, and sales. Developed and managed P&L models for new lines of business.

Green Bay, Wisconsin, Us

Established digital marketing department to drive new customer acquisition as well as customer engagement, adoption, and retention. Created robust online/mobile advertising strategies utilizing search, social, display, and email which led to a $5 billion return on investment. Rolled out a corporate-wide social media strategic plan resulting in a 165% increase in Facebook fans, 455% growth in Twitter followers, 750% increase in YouTube views, and a 110% increase in LinkedIn followers. Developed the strategy for a complete redesign to AssociatedBank.com, including responsive design and a new Content Management System, leading to a 15% increase in traffic from search engine optimization and 110% in deposit revenue.

San Francisco, California, Us

Developed the overall strategy for Participant and Plan Sponsor retirement websites. Secured funding and project prioritization for a website redesign which led to a 20% increase in customer satisfaction. Partnered with the sales team to develop competitive sales strategies and attended prospect onsite presentations to win new business. Managed team for optimum performance.

San Francisco, California, Us

Developed highly effective marketing plans and sophisticated online acquisition strategies for consumer, business, and wealth products that consistently met sales goals increasing demand generation, conversion, and fulfillment. Managed external advertising strategies (partnership/affiliate marketing) to identify innovative programs which improved effectiveness in new customer acquisition by 10 times. Tested new consumer incentives (gift cards, cash, sweepstakes, trips), improving response by up to 285%. Designed a sophisticated Call Center communication strategy to integrate with the sales/marketing environment to enable multi-channel marketing and sophisticated lead follow-up. Effectively recruited, managed, developed and retained 10 team members.

Developed highly innovative marketing plans and sales strategies that that utilized both digital (display, email, affiliate) along with offline (collateral, radio, direct mail, events) which increased customer acquisition by 177% and lowered cost-per-acquisition by 88%. Spearheaded key quantitative and qualitative research projects to enhance knowledge of customer base and segmentation opportunities to improve response. Managed a $10 million budget and 10 professionals.

New York, Ny, Us

Designed media strategies for Microsoft account including online and offline campaigns in excess of $200 million. Managed partner co-marketing programs across TV, radio, print, and online advertising for 20 major technology brands including IBM and Compaq which increased advertising reach by 100%. Deployed breakthrough celebrity music program. Managed a team of eight professionals.

Created highly effective corporate branding campaigns for Intel including “Intel Inside” which achieved record sales in the first month. Partnered with InFocus on branding campaigns which drove a 30% increase in worldwide product sales. Developed marketing strategy and positioning for Minolta’s launch of new printer division including collateral, print, TV, and online advertising which led to them being the market share leader. Managed events at major industry tradeshows to generate effective sales leads. Supervised and developed four team members.