Laura Neff Email & Phone Number

Guilford, CT

• Managed and developed both internal brand and external client-based marketing strategies in promotion of national annual entertainment tours.
• Managed and oversaw all components of company’s social media marketing for both brands and artists.
• Developed engaging creative content across all digital channels; website, all social media platforms, paid digital advertising and email marketing.
• Created all digital marketing materials (graphics, video content) for use in paid digital advertising, organic social media, client social media, partner venues, email marketing campaigns and promotional giveaways.
• Successfully developed and tracked paid ad campaigns to promote brand awareness & generate revenue for all annual entertainment tours.
• Coordinated with all external partners (artists, talent agencies, venues, radio stations, production companies, media distribution companies) to effectively promote & execute the brand’s overall marketing initiatives.

Guilford, CT

• Managed, developed and executed brand and client-focused strategic social marketing plans in promotion of national annual entertainment tours.
• Coordinated with artists and agencies to execute marketing plan & initiatives.
• Managed artist social media strategies including posting schedules and creation of all digital materials (graphics, video) in promotion of annual tours.
• Developed engaging creative content across all digital channels; website, social media platforms, paid digital advertising and email marketing.
• Proficient in graphic design & creation of video content for clients & brand in paid digital advertising, social media, email marketing campaigns and promotional giveaways.

New York, NY

• Managed, led and developed social content strategy & team of 3-5 interns.
• Built partnerships with magazines, personalities, brands & influencers.
• Worked with high profile clients to execute PR initiatives; including Def Jam Recordings, Davidoff Cool Water, Absolut Elyx, Jonathan Rosen, Try The World and Lady & Butler.
• Created client pitches, press releases, press kits, press launches, media pitches, coverage reports and marketing decks.
• Responsible for PR event management: facilitating with media outlets, event coordination and creation of on-site brand/client materials.
• Created engaging creative content across all digital channels; social media platforms, paid digital advertising, email marketing.

New York, NY

• Created valuable content for global audience/target market
• Built own platform, designed around unique writing style
• Consistently delivered original creative content
• Met and managed deadlines effectively
• Conducted professional interviews of upcoming designers, emerging artists, young CEO's, etc.

Attleboro, MA

• Led overall social strategy across all platforms (Facebook, Instagram, Twitter) to promote brand awareness.
• Successfully developed & implemented creative social campaigns to drive audience engagement.
• Created all print & digital advertising materials.
• Tracked & analyzed KPI’s to develop effective strategic marketing plans & objectives.
• Responsible for management and allocation of social media budget to achieve all annual marketing goals.

Stonington, CT

• Digital and social media management
• Demonstrated proficiency in Microsoft Office, Constant Contact, and Acubase Pro
• Responsible for execution and development of overall marketing strategy
• Financial task management
• Inventory & data analysis
• Design and creation of marketing materials