Laura Ralston Email & Phone Number

Balfour Beatty Infrastructure, San Mateo, California

I am currently the Quality Control Coordinator for the Peninsula Corridor Electrification Project (PCEP), a key component of the Caltrain Modernization program. The PCEP will electrify the Caltrain Corridor from San Francisco’s 4th and King Caltrain Station to approximately the Tamien Caltrain Station, convert diesel-hauled to Electric Multiple Unit (EMU) trains, and increase service up to six Caltrain trains per peak hour per direction.As a QC coordinator working closely with the primary contractor, Balfour Beatty Infrastructure, Inc., I handle the documentation, organization, and transmittal of all project work, including quality assurance audits, daily inspection reports, material receipts, lab reports, calibration certificates, project discrepancies, and all documents/processes pertaining to the Quality Management System. Another aspect of my position is the implementation of an employee on-boarding and quality training program, in addition to working with a third party and the Federal Railroad Association (FRA) on the management of a drug and alcohol testing program in order to be compliant with the FRA 219.

San Luis Obispo, California Area

As an Account Coordinator, I helped develop and execute internal and external project plans that assist the agency in delivering a successful campaign, tailored to each client. My daily responsibilities included:- Project management: internal and external communications; creating plans to meet clients' needs; tracking progress against timelines, milestones, and budgets- Creation and execution of comprehensive paid, owned, and earned media strategies on multiple advertising and analytics platforms such as Google AdWords, Google Analytics, and Bing Ads- Customer relationship management- Develop and execute social media and email marketing campaigns- Digital marketing strategic research for B2B, B2C, and nonprofit organizations- Editorial calendar copywriting and community management across multiple social media platforms

- Brand development- Website design and management (http://www.qecorp.com)- Manage Social Media marketing campaigns, create and manage published content, oversee design (cover photos, logos, etc.), and monitor analytics

San Luis Obispo, California Area

Conducted market research focused on improving the university's parent and alumni engagement strategy

San Luis Obispo, California Area

As a private tutor, I provided one-on-one educational assistance to students of all ages and fields of study with various English and literature assignments. My responsibilities included helping students:- Plan, write, and revise essays/papers/reports- Interpret literature and poetry- Develop and execute oral presentations

Content organization and curriculum creation, aimed to help professors at Cal Poly San Luis Obispo integrate Marketo into business and marketing classes

Oakland, California

Collaborated with company partners to design and execute a new website for the firm. http://www.qecorp.com

Cashiering, customer engagement, and stock management

Bachelor'S Degree, Business Administration/Marketing Management

General Studies

After being homeschooled and privately tutored through middle school, I attended Diablo Valley College during high school to earn college.