Laura Shapiro Email & Phone Number

Atlanta, Georgia, United States

Clients include Delta Air Lines, IHG, Chick-fil-A, Southwire, and Cherokee Town & Country Club.

Atlanta, Ga

Led all internal communications for a company with over 2,000 associates, including copywriting, editing, fact checking, and creative storytelling for all internal announcements, team updates, event/program communication, training materials, web copy, and candidate/recruiting messaging.•Produced wide variety of compelling, creative, and easy-to-understand communications across strategically selected channels to increase associate engagement, boost collaboration across 9 departments and 11 international offices and portfolios, drive key messages, enhance leadership presence and accessibility, educate and develop future leaders, attract candidates, retain associates, and spread the company culture. • Promoted to leadership role to oversee a team of 2 copywriters, 2 graphic designers, 1 video producer, 1 events planner, and 2 office administrators.• Managed events team, which delivered over 20 events per year, including a 3-day conference with over 800 attendees.• Drove the execution and adoption of new company-wide intranet to increase communication across teams, regions, and leadership levels. Developed fresh weekly content to consistently attract over 1,00 unique users per day.• Produced wide variety of videos including writing scripts, organizing shoots, and overseeing edits for social media outlets, events, and internal and external usage.• Partnered with the Marketing team to ensure successful rollout of new branding strategy that would continue to position Cortland as an industry leader.

Atlanta, Ga

Generated branded, written content for one of the largest multifamily real estate companies in the U.S., catering the material to resonate with a specified internal or external audience of corporate associates, on-site associates, investors, job-seekers, and/or customers. Assisted with the company’s re-branding efforts, specifically with the development of the new brand voice. Managed all Talent communications, including job descriptions, company-wide emails, corporate biographies, and video production. Worked with the Talent Development team to create original content for internal training materials and external presentations. Performed copywriting for the Marketing team, including apartment rating responses, Craigslist ad copy, website copy, resident communication letters, calls-to-action, and signage taglines. Promoted company’s overall associate engagement and development.

Atlanta, Ga

Produced and sourced talent for entertainment productions, including commercials, short films, live events, music videos, testimonials,voiceover and print for the largest commercial casting company in the Southeast. Direct point of contact to casting director, talent agencies and production companies. Managed and coordinated casting process from initial client vision and project prep to ultimate talent booking. Conferred with client to gain an understanding of consumer target and needs of project (market focus, creative vision, acting roles, specs, storyboards, etc.). Organized talent call times and assured session ran smoothly. Systematized callback process with client and agents. Managed first refusal holdings and secured talent. Acted as liaison to SAG/AFTRA for Union relations and talent clearance, handling paperwork as necessary. Oversaw billing process and fulfillment.

Chicago, Il

Maintained and executed all sponsorships for Jam Entertainment & Creative Services, Jam Productions and Jam Theatricals, including on-site management, ticketing and post-event reporting. Acted as coordinator for several large-scale festivals, public and private events. Monitored event ticketing and fulfillment process, VIP areas, general production and all signage placement. Single point-of-contact to sponsors and booking agents in negotiating successful venue sponsor contracts. Effectively administered communication, implementation, tracking and fulfillment of sponsorship programs to ensure mutually beneficial partnerships. Supervised one of Jam Entertainment’s largest-scale client private events. Directly managed 250 international clients over the course of five days, handling all transportation, lodging, dining and tourism. Conducted post-event reports and utilized periodic research, including surveys, to understand changing market trends and target audiences to achieve the most effective results for events, publicity and promotions.

Chicago, Il

Orchestrated on-air placement of all promotions on My50 Chicago, doubling as backup for FOX Chicago, under strict deadlines. Directed editors and graphic artists in the production of promotional spots. Developed creative concepts and produced promotional spots and PSAs for FOX Chicago. Composed and edited all voiceover scripts and taglines. Created contest web pages, selected winner entries and oversaw prize distribution.

San Diego, Ca

Scheduled all promos & PSAs on FOX6 & UPN13 logs. Created and executed all events related to local music show. Named “Employee of the Month” twice in less than two years. Assisted with Couch Potato viewer loyalty program, specifically with administration of the backend web toolalong with composition of weekly email blasts.FOX6 switched to San Diego 6 CW in August, 2008.

Bs, Human & Organizational Development, Spanish

Honors: Magna Cum Laude graduate, Dean’s List, Phi Eta Sigma/Gamma Phi Beta societies

Professional Development Program, Strategic Marketing

Education record