CMCO level marketing and communications strategy, plans and campaigns for companies, organizations, executives, brands and agency partners

Marketing and communications strategy and implementation for client and agency partners

Led marketing and communications at The Nature Conservancy in New York to engage, inspire and grow support and influence for the world’s largest environmental organization. • Led nine-person team to implement strategies and plans to elevate the global brand, empower revenue generating and policy efforts, engage and diversify audience and voices and tell powerful stories to inspire deepen engagement and change. • Pioneered a robust multi-year brand initiative state-wide to raise profile and grow support during Our World global campaign for conservation. Impact included strong results in New York market, transformation and culture change within the New York business unit and powerful case study leveraged within the global organization to catalyze a much deeper investment and prioritization of marketing at The Nature Conservancy.• Directed strategies and plans for content and storytelling, earned and owned channels, engagement with employees, Board of Trustees and stakeholders, internal communications as well as activities to add value to the development and conservation goals and priorities.• Served on the New York Executive team, North America marketing leadership team and Global Marketing Communications leaders teams. Served on key organization wide task forces including Global Narrative and COVID-19 pandemic response.• Selected for global Coda Fellowship with The Nature Conservancy in Europe. Advised on marketing and communications strategy to raise profile and mobile funding in the region. Developed European positioning for foundational materials and website refresh. Provided connectivity and cohesion between the Europe program and the Global Marketing and Communications division at large.

Co-created and developed new ‘GreenDog’ division at mid-sized integrated marketing agency to specialize on socially and environmentally conscious brands, corporate social responsibility initiatives and cause marketing. • Created and led new communications and PR practice at the agency, including business development, senior level client contact and agency PR.• Secured over 10 marquee brand relationships including: National Geographic, Seventh Generation, The Wildlife Conservation Society, Boys & Girls Club, Stonyfield Farms, Clif Bar, Memorial Sloan Kettering Cancer Center, The New York Department of Transportation, Traditional Medicinals, GoodBelly, America Scores.

Led communications, public relations and brand marketing campaigns for high growth start-up organic food and beverages company. • Wrote Company Sustainability Statement, high profile award entries including INC 500, U. S. Secretary of State Award for Corporate Excellence, monthly newsletter and sales tools. • Managed stakeholder communications and PR around Amazon Rainforest factory launch. • Strategized and led all national and local market public relations efforts, garnering over 500 total million media impressions. High profile national media includes Oprah, The Today Show, People magazine, The Wall Street Journal, The Food Network, CNBC, Newsweek and many others. Managed PR and consumer sampling at key trade and consumer events.

Co-founded and developed LIME (2001), an award winning brand building public relations and promotions company, within kirshenbaum bond & partners (kbp) marketing network of companies. • Directed public relations practice and developed innovative marketing communications campaigns. • Clients included Target Stores, Puma, Revlon, Meow Mix, CMT/Country Music Television, Timex, PBS/Children’s Television Workshop, BBC America, SciFi Channel, Rockport, Somerset and Allied Domecq spirits brands, Blimpie Subs & Salads, Robin Hood Foundation, Riverkeeper, Starlight Foundation, Amnesty International. •Opened LIME West at kbp west location; West Coast director (2004).

Member of original marketing and public relations launch team for the global, celebrity-owned, restaurant and entertainment concept. • Managed national public relations activities, strategic partnerships and coordinated local market and international 'red carpet' events and public relations activities for the first 30 Planet Hollywood locations worldwide.